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60

padlock

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 87Growth 22Conversion 83Competition 61Returns 95Price range 0Avg price 17Brand share 78Review moat 30Quality gap 68

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Great£1.5M

£1.5M/yr · 2.8M searches

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,525

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.07

avg listing price — sweet spot $15–$100

Price range

Bad£2.81–£10.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, padlock is a £1.5M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

padlock market data

Units sold / yr
250K–300K
avg 10,000–12,500/product
Revenue / yr
£1.5M–£1.8M
units × avg price
Conversion rate
8.9%
Avg BSR
#9
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
0.3%
Avg brand age
43 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 flat

Sellers

47

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

48%

Top 20: 89%

Open market

38%

  • ZHEGE22%
  • GRIFEMA16%
  • XShield8%
  • SEPOX5%
  • Diyife5%
  • H&S5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
70K50KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top padlock search terms

  • padlock762K/yr
  • lock406K/yr
  • combination padlock272K/yr
  • padlocks with code252K/yr
  • padlocks with keys192K/yr
  • padlocks117K/yr
  • locker padlocks136K/yr
  • padlocks with keys outdoor79K/yr
  • combination lock84K/yr
  • locks86K/yr
All search terms

Top padlock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£152K20%£305K30%£457K40%£610K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about padlock

What buyers praise and complain about, mined from review topics.

What buyers love

Locking Mechanism28%

“Good easy to use lock”

Quality-Overall16%

“Best quality”

Value For Money12%

“Decent price”

Strength11%

“Good and strong”

Advertised Vs Actual Product6%

“Exactly what I wanted”

Ease Of Use5%

“Easy to use”

Assembly/Installation3%

“Easy to set code”

Security2%

“Keeps it safe”

Size-Overall2%

“Fits perfectly”

Weight Heavy1%

“These were advertised as heavy duty”

What buyers complain about

Rusts/Corrodes24%

“Rusts quickly”

Locking Mechanism18%

“Does not lock”

Durability10%

“Broke within a week”

Quality-Overall9%

“Absolute garbage”

Size-Overall6%

“Quite small”

Ease Of Use4%

“hard to open”

Suitable For Outdoor3%

“Not for outdoor use”

Value For Money2%

“I wouldnt recomend for anything of high value”

Strength2%

“Not sturdy”

Instructions/User Manual/Troubleshooting2%

“Poor on instructions”

Top return reasons

Size-Overall61%
Locking Mechanism11%
Functionality-Overall6%
Quality-Overall2%
Weight Heavy2%
Thickness2%
Strength2%
Rusts/Corrodes2%
Defective Material/Parts2%
Compatibility-Overall1%

Common questions

Is padlock profitable to sell on Amazon United Kingdom?
The niche generates £1.5M/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (60/100).
How competitive is the padlock niche?
22 brands and 47 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in padlock?
Top complaints mined from reviews: Rusts/Corrodes, Locking Mechanism, Durability. The return rate is 0.9%.
When does demand for padlock peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the padlock niche?
Listings span £2.81–£10.88; the average listing price is £6.07 (sweet spot $15–$100). The average incumbent carries 3,525 reviews — the moat a new listing must climb.