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Over Toilet Storage Unit

Maybe

Products sell for $36.78 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Over Toilet Storage Unit is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£68K/yr296K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
24%top-5 click share · 33 brands · 40 sellers

Flapen Score

Over Toilet Storage Unit against its category

The dotted line is the DIY & Tools average. Past it, Over Toilet Storage Unit is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over Toilet Storage Unit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Over Toilet Storage Unit 296K times last year and spent an estimated £68K. The top 5 brands take 52% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
0.6%
Market size, estimated
£68Ka year
Peak month
January1.7× the quietest month
Top search term
over toilet storage unit104K searches a year

02 · Price

A sale here is worth £36.78.

Listings sell for £36.78 on average, from £8.14 to £74.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £36.78 that is £0 to £4K a year per listing.

Average price
£36.78inside the $15 to $100 sweet spot
Price range
£8.14–£74.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #83 within Bathroom Hardware. It carries 528 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
65%
Out of stock, average day
25.4%
Average rank
#83in Bathroom Hardware
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
528per listing
Listings tracked
75

04 · Newcomers

1 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Over Toilet Storage Unit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

40

Est. top-5 brand share

52%

Top 20: 91%

Est. top-5 click share

24%

Top 20: 61%

Open market

44%

  • BonVache13%
  • HOOBRO11%
  • VASAGLE11%
  • COSTWAY9%
  • SMIBUY9%
  • WELDUN5%

Demand

Over Toilet Storage Unit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Over Toilet Storage Unit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • over toilet storage unit104K/yr
  • over toilet storage40K/yr
  • over the toilet storage unit28K/yr
  • toilet shelf23K/yr
  • over the toilet storage11K/yr
  • toilet shelves13K/yr
  • over toilet bathroom storage6K/yr
  • over toilet shelf9K/yr
  • toilet rack6K/yr
  • over toilet shelving unit16K/yr

Reviews and returns

What reviews say buyers love and hate about Over Toilet Storage Unit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Didn't fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Over Toilet Storage Unit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data