Is over toilet storage unit profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 75 tracked products. 1 of 38 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the over toilet storage unit niche?

33 brands and 40 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in over toilet storage unit?

Top complaints mined from reviews: Size-Overall, Assembly/Installation, Adhesion/Stickiness. The return rate is 1.8%.

When does demand for over toilet storage unit peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the over toilet storage unit niche?

Listings span £8.14–£74.88; the average listing price is £36.78 (sweet spot $15–$100). The average incumbent carries 528 reviews — the moat a new listing must climb.

over toilet storage unit

Worth a look

Shows a sweet-spot price point ($36.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£36.78

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great£8.14–£74.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good528.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Market size

Bad£68K

£68K/yr · 296K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, over toilet storage unit is a £68K/yr Amazon United Kingdom market (296K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

over toilet storage unit market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £55K–£74K; units × avg price
Conversion rate: 0.6%
Avg BSR: #83
Page quality: 0%
Prime: 65%
Sponsored: 87%
Out of stock: 25.4%
Avg brand age: 29 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

24%

Top 20: 61%

Open market

44%

BonVache13%
HOOBRO11%
VASAGLE11%
COSTWAY9%
SMIBUY9%
WELDUN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top over toilet storage unit search terms

over toilet storage unit104K/yr -12.3%0.5% conv.
over toilet storage40K/yr +0.3%0.4% conv.
over the toilet storage unit28K/yr -3.2%0.5% conv.
toilet shelf23K/yr -10.5%0.2% conv.
over the toilet storage11K/yr -12.0%0.4% conv.
toilet shelves13K/yr -36.2%0.4% conv.
over toilet bathroom storage6K/yr -6.3%0.3% conv.
over toilet shelf9K/yr -13.1%0.3% conv.
toilet rack6K/yr +19.6%0.3% conv.
over toilet shelving unit16K/yr -63.4%0.9% conv.

All search terms

Top over toilet storage unit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VASAGLE Toilet Shelf 3 Tier Toilet Shelf Space-Saving Bathroom Shelf Easy Assembly for Laundry Room Industrial Style Rustic Brown and Black BTS002B01

VASAGLE£28.694.7★1,868 rev

HOOBRO Over Toilet Storage Unit Bathroom Storage Cabinet with Rattan-Style Doors Farmhouse Bathroom Storage Shelf Adjustable Shelf Laundry Room Natural ENL23TS01

HOOBRO£34.884.9★14 rev

VASAGLE 3-Tier Over-The-Toilet Rack Space-Saving Bathroom Storage Shelf Easy to Assemble Washing Machine Storage Rack Industrial Style Greige and Black BTS002B02

VASAGLE£28.644.7★1,868 rev

YMYNY Over Toilet Storage 3 Tier Bathroom Organizer Shelf Freestanding Space Saver with Toilet Paper Holder Multifunctional Toilet Storage Rack 64×24×165CM Rustic Brown HBR005H

YMYNY£27.734.3★111 rev

WELDUN Over Toilet Storage Unit 4-tier Bathroom Shelf Rack for Narrow Small Space No Drilling Adjustable Height 122-315CM & Width 49-79CM Black

WELDUN£34.164.1★132 rev

Newest

by launch date

FEONASE Over Toilet Storage Unit with Pulley Small Storage Cabinet Toilet Paper Holder Doors & Adjustable Shelves White Toilet Storage Cabinets Space-Saving Solution for Bathroom Laundry

Feonase£65.264 rev

3mo ago

HOOBRO Bathroom Shelf Storage 2-Tier Metal Over Toilet Storage Unit Bathroom Organizer with Tissue Paper Holder and Hooks Metal Frame for Bathroom Kitchen Black EBK16TS01

HOOBRO£11.516 rev

4mo ago

EVERGOODS 3-Tier Heavy Duty Toilet & Bathroom Storage Shelf Large Freestanding Metal Organizer Space-Saving Rack for Towels Toiletries and Household Items 175×60×35cm 55lbs Capacity

evergoods£17.954 rev

4mo ago

COSTWAY Over Toilet Storage Unit Freestanding Bathroom Space Saver with 2 Doors and Adjustable Shelf Wooden Above The Toilet Cabinet Laundry Organizer Rack (White)

COSTWAY£49.245 rev

5mo ago

FAHD TRADERS 3-Tier Over Toilet Bathroom Storage Rack | Freestanding Iron Shelf Organiser | Space Saving Standing Shelf for Towels & Toiletries | Floor Unit (White)

FAHD TRADERS£15.3021 rev

6mo ago

What buyers say about over toilet storage unit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Assembly/Installation15%

“Easy installation”

Strength13%

“appears of good sturdy construction”

Value For Money10%

“Excellent value for money”

Storage Capacity8%

“Excellent storage”

Advertised Vs Actual Product5%

“As advertised”

Adhesion/Stickiness5%

“Stick very well”

Size-Overall5%

“fit more on it”

Design-Overall3%

“Brilliant Design”

Ease Of Use3%

“Ease of use”

What buyers complain about

Size-Overall14%

“Didn't fit”

Assembly/Installation9%

“a pain to build/assemble”

Adhesion/Stickiness8%

“Bad adhesive”

Rusts/Corrodes7%

“They do rust”

Durability7%

“it fell down after 2 mins”

Strength6%

“A bit flimsy”

Quality-Overall6%

“Poor performance”

Value For Money4%

“A bit more expensive than I wanted”

Advertised Vs Actual Product2%

“It's tiny and doesn't fit what shows in the picture, don't be fooled as I was”

Wood Quality2%

“Absolutely beautiful, installer just have to be extra careful as some part of the wood is fragile and may split while installing”

Top return reasons

Size-Overall34%

Adhesion/Stickiness18%

Color7%

Defective Material/Parts6%

Quality-Overall5%

Durability4%

Strength3%