Over Door Towel Rail

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

-20.1%

Conversion, latest week

3.3%

Market size, estimated

£71Ka year

Peak month

September1.5× the quietest month

Top search term

over door towel rail70K searches a year

Listings sell for £11.77 on average, from £4.94 to £21.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.77 that is £1K to £3K a year per listing.

Average price

£11.77under the $15 to $100 sweet spot

Price range

£4.94–£21.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #124 within Bathroom Hardware. It carries 959 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

83%

Out of stock, average day

11.5%

Average rank

#124in Bathroom Hardware

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

959per listing

Listings tracked

40

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months