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Outdoor Extension Lead

Pass

Outdoor Extension Lead scores 66 out of 100, a Pass. Shoppers spend an estimated $805K a year here, search demand grew +84.3% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 2,225 DIY & Tools niches · +17 vs the category median of 49
Market size
£805K/yr763K searches / yr
90-day growth
+84.3%search demand this quarter
Competition
41%top-5 click share · 12 brands · 70 sellers

Flapen Score

Outdoor Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, Outdoor Extension Lead is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Extension Lead 763K times last year and spent an estimated £805K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +84.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £805K a year.

Searches, last 12 months
763K
Growth, 90 days vs prior 90
+84.3%
Conversion, latest week
5.7%
Market size, estimated
£805Ka year
Peak month
December4.8× the quietest month
Top search term
outdoor extension lead waterproof251K searches a year

02 · Price

A sale here is worth £18.42.

Listings sell for £18.42 on average, from £8.06 to £36.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £18.42 that is £14K to £18K a year per listing.

Average price
£18.42inside the $15 to $100 sweet spot
Price range
£8.06–£36.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£14K–£18K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #42 within Electrical. It carries 5,201 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#42in Electrical
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,201per listing
Listings tracked
32

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Outdoor Extension Lead products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£97K£129K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

70

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 87%

Open market

11%

  • Status47%
  • SLx14%
  • Masterplug11%
  • Zenmos6%
  • Etykir6%
  • Desiretech5%
  • Open — no brand owns it (6 brands, 11%)

Demand

Outdoor Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Outdoor Extension Lead search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • outdoor extension lead waterproof251K/yr
  • outdoor extension lead162K/yr
  • waterproof extension lead85K/yr
  • garden extension lead25K/yr
  • outdoor extension cable35K/yr
  • extension lead outdoor25K/yr
  • waterproof extension cable outdoor30K/yr
  • weatherproof extension lead27K/yr
  • water proof extension lead outdoor11K/yr
  • outdoor waterproof extension lead18K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Extension Lead

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
1.3%of orders come back
“the on off switch broke after only 3 uses”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Outdoor Extension Lead questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data