Outdoor Extension Lead
PassOutdoor Extension Lead scores 66 out of 100, a Pass. Shoppers spend $805K a year here, search demand grew +84.3% this quarter, and returns run at 1.3% of orders.
- Flapen Score
- 66 / 100Top 2% of 2,225 DIY & Tools niches · +17 vs the category median of 4966
- Market size
- £805K/yr763K searches / yr
- 90-day growth
- +84.3%search demand this quarter
- Competition
- 41%top-5 click share · 12 brands · 70 sellers
Flapen Score
Outdoor Extension Lead against its category
The dotted line is the DIY & Tools average. Past it, Outdoor Extension Lead is stronger. Inside it, weaker.
Market
The Outdoor Extension Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Outdoor Extension Lead 763K times last year and spent an estimated £805K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +84.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £805K a year.
- Searches, last 12 months
- 763K
- Growth, 90 days vs prior 90
- +84.3%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £805Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- outdoor extension lead waterproof251K searches a year
02 · Price
A sale here is worth £18.42.
Listings sell for £18.42 on average, from £8.06 to £36.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £18.42 that is £14K to £18K a year per listing.
- Average price
- £18.42inside the $15 to $100 sweet spot
- Price range
- £8.06–£36.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #42 within Electrical. It carries 5,201 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #42in Electrical
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,201per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Outdoor Extension Lead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STATUS 1 Socket Extension Lead 5m Green Extension Cable 13 amp Weatherproof Socket 1W5M13AIP54S6
- Price
- £13.52
- Rating
- 4.6/5
- Reviews
- 2,291
- Age
- 4y ago
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
SLx Outdoor Extension Lead Waterproof 20m 2 Socket Extension Reel Heavy Duty Extension Cable Thermal Cut Out IP54 Rated Double Socket UK Outdoor Plug Extension Lead for Christmas Lights Garden
- Price
- £27.90
- Rating
- 4.6/5
- Reviews
- 4,116
- Age
- 6y ago
Zenmos Double Outdoor Socket 10M Extension Lead Outdoor Plug Sockets Waterproof IP66 13Amp 2 Gang Outside Plug Socket Waterproof Switch Indicator Light Garden Wall Electrical Outlet Cover Box
- Price
- £24.98
- Rating
- 4.5/5
- Reviews
- 490
- Age
- 1y ago
Masterplug WBXBFG10B-MP Weatherproof Electric Box for Outdoors with Four Socket 10 Metre Extension Lead 351 x 220 x 126.5 mm Dark Grey
- Price
- £17.03
- Rating
- 4.6/5
- Reviews
- 8,624
- Age
- 14y ago
Trending
90-day click momentum
STATUS 10m Extension Lead Single Socket Green
- Price
- £17.63
- Rating
- 4.6/5
- Reviews
- 2,291
- Age
- 4y ago
IONOS 2 Socket Cable Reel 20m Green Extension Lead 13A with Thermal Cut Out Heavy Duty Outdoor Extension Lead ION20M2G13AWPCR2
- Price
- £27.18
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
STATUS 4 Socket Cable Reel 25m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for Garden Workshop DIY Power Tools (S25M13ACR2)
- Price
- £22.30
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago
Desiretech Weatherproof Outdoor Electric Box with 1 Gang 10m Extension Lead IP54 Rated Heavy-Duty Power Supply for Garden Tools Christmas Lights and DIY Tasks (Electrical Box & 10m Lead Small)
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 536
- Age
- 10mo ago
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
Newest
by launch dateDesiretech Weatherproof Outdoor Electric Box with 1 Gang 10m Extension Lead IP54 Rated Heavy-Duty Power Supply for Garden Tools Christmas Lights and DIY Tasks (Electrical Box & 10m Lead Small)
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 536
- Age
- 10mo ago
Outdoor Extension Lead Waterproof 5M/16ft External Power Electrical Cable Outside Switched Socket IP66 Weatherproof Plug Sockets for Garden 13A/3250W
- Price
- £14.42
- Rating
- 4.2/5
- Reviews
- 151
- Age
- 1y ago
Zenmos Double Outdoor Socket 10M Extension Lead Outdoor Plug Sockets Waterproof IP66 13Amp 2 Gang Outside Plug Socket Waterproof Switch Indicator Light Garden Wall Electrical Outlet Cover Box
- Price
- £24.98
- Rating
- 4.5/5
- Reviews
- 490
- Age
- 1y ago
SLx Outdoor Extension Lead 5m Heavy Duty Extension Cable Single Socket Extension Lead H Frame Cord Plug Thermal Cut Out for Garden Lawn Mower Office 13A Fused UK Plug
- Price
- £11.55
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 1y ago
Desiretech 4 Socket Extension Lead 5m - Heavy Duty 4-Way Cable Reel 13A Thermal Cut-Out LED Indicator Black & Green Portable Extension Reel CE & UKCA Certified Indoor Use (5 Metre)
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 1,440
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
70
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
41%
Top 20: 87%
Open market
11%
- Status47%
- SLx14%
- Masterplug11%
- Zenmos6%
- Etykir6%
- Desiretech5%
- Open — no brand owns it (6 brands, 11%)
Demand
Outdoor Extension Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Outdoor Extension Lead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- outdoor extension lead waterproof251K/yr
- outdoor extension lead162K/yr
- waterproof extension lead85K/yr
- garden extension lead25K/yr
- outdoor extension cable35K/yr
- extension lead outdoor25K/yr
- waterproof extension cable outdoor30K/yr
- weatherproof extension lead27K/yr
- water proof extension lead outdoor11K/yr
- outdoor waterproof extension lead18K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Extension Lead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the on off switch broke after only 3 uses
not particularly durable
Failed after a few weeks
Quality is not good no clear instructions
Lacking in quality
Cheap rubbish
the plug socket is useless
Sockets inaccessible
Flimsy Socket Lids
it cannot handle wet weather or rain
found this was completely filled with water
NOT WATERPROOF
Doesn't feel very robust
Cheap and flimsy
It's quite flimsy
Love
Excellent product
Great looking product
It is very well made
Excellent Value
Good value for money
Awesome price
Exactly as described
As advertised
Exactly as advertised
Good extension
A good extension cable
Good extension reel
Well made sturdy construction
Feels sturdy
Good strong cable very pleased with it
Return
1.3% Return rate 44% Fixable by listing
Its not fitted for purpose
too big for my needs also very expensive
Small
Did not work
Worked good but the reel didnt work so had to return it
Switch wont move and power is not working
the plug socket is useless
Sockets inaccessible
Flimsy Socket Lids
Quality is not good no clear instructions
Lacking in quality
Cheap rubbish
Keep looking
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Best Flapen score
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FAQ
Common Outdoor Extension Lead questions
Answered from the same tracked data.