outdoor cable protector
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Price range
Good£5.03–£42.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.92avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,769.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad£70K£70K/yr · 163K searches
According to Flapen's Amazon United Kingdom niche tracking, outdoor cable protector is a £70K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
outdoor cable protector market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £72K–£95K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 97%
- Out of stock
- 4.5%
- Avg brand age
- 33 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
36
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
40%
Top 20: 81%
Open market
38%
- D-Line28%
- AKOLAFE9%
- On1shelf8%
- Deeba UK8%
- Alex Tech5%
- 1STec5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top outdoor cable protector search terms
- cable protector52K/yr
- outdoor cable protector31K/yr
- cable cover outdoor15K/yr
- outdoor cable cover18K/yr
- wire protector10K/yr
- cable ramp8K/yr
- cable protector ramp7K/yr
- tv cable management7K/yr
- outdoor wire cover4K/yr
- cable protectors5K/yr
Top outdoor cable protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
D-Line 1.8m Floor Cable Cover Protect Trailing Cables Prevent Trips and Falls Ribbed Non-Slip Base - 17mm (W) x 9mm (H) Cable Cavity - 1.8m Length - Black
D-Line£10.394.4★13,550 rev
Alex Tech 10ft - 1/2 inch Cord Protector Wire Loom Tubing Cable Sleeve Split Sleeving for USB Power Cord Audio Video Cable Protect Cat from Chewing Cords - Black
Alex Tech£6.284.5★80,804 rev
Deeba UK Floor Cable Cover Protector with Pack of Cable Ties | Medium Duty Wire Cover with Non-Slip Base Protect Cables & Prevent Trip Hazards | Ideal for Home Offices Retail Gyms & Garages (2M)
Deeba UK£12.004.4★563 rev
On1shelf Industrial Rubber Floor Outdoor Cable Protector Safety Wire Cover Black 1M 100CM Heavy Duty 20mm Hole Long Extension Lead Cable Cover Cord protector ramp
On1shelf£11.084.3★177 rev
AKOLAFE 3M Cable Protector Floor Outdoor Cable Cover Black Rubber Wire Protector Waterproof Animal Proof Wire Covers with 3 Cord Channels for Garages Offices Retail Gyms Factories Protection
AKOLAFE£11.324.3★49 rev
Newest
by launch date
RAYNEAY Floor Cable Protector Outdoor 1M Heavy Duty Rubber Wire Cable Cover Mat with 3 Cord Channel for Outdoor Cables Hider Black
RAYNEAY£8.0725 rev
Amazon Basics Floor Cord Cover 182.88 cm Length 6.6 cm Diameter Black
Amazon Basics£9.36463 rev
Esufeir 2M Side-open Floor Cable Cover Wire Protector Outdoor Silicone Flexible Cable Tidy Strips Self Adhesive Cord Hider Channel Wire Cover for Office Home Factories Garages Black
ESUFEIR£8.2541 rev
Vigil Cable Protector Ramp - Floor Protector for Cables - Wire Cover - Cable Management Solution - Channel to Protect Wires & Prevent Trips - 1000mm x 130mm x 20mm
Vigil£7.3519 rev
REFLYING Dog and Cat Cord Protector 3 Meters-9.5mm Cable Tidy Sleeve Protect Wires from Pets Chewing Expandable Braided Cable Management Sleeve Cable Wrap Cord Protector Black
REFLYING£9.471,101 rev
Trending
90-day click momentumRAYNEAY Floor Cable Protector Outdoor 1M Heavy Duty Rubber Wire Cable Cover Mat with 3 Cord Channel for Outdoor Cables Hider Black
RAYNEAY£8.073.7★
Cable Protector 2-Channel | Heavy-Duty Pedestrian Cable Ramp | Weatherproof PVC Outdoor Cable Cover with Bright Yellow Lid | Prevent Tripping Hazards and Cable Damage - Set of 1
Berry£24.184.2★
2 x Black Drill Hole Damage Cable Tidy Cover Shield for Pipe Hose Buster Plates fits Coaxial TV Alarm/Telephone Wire RG59 Coax CCTV Low Voltage Garden Lights Power electrical Leads Weather External
1STec£5.054.4★
Esufeir 2M Side-open Floor Cable Cover Wire Protector Outdoor Silicone Flexible Cable Tidy Strips Self Adhesive Cord Hider Channel Wire Cover for Office Home Factories Garages Black
ESUFEIR£8.254.5★
D-Line 1.8m Floor Cable Cover Protect Trailing Cables Prevent Trips and Falls Ribbed Non-Slip Base - 17mm (W) x 9mm (H) Cable Cavity - 1.8m Length - Grey
D-Line£10.404.4★
What buyers say about outdoor cable protector
What buyers praise and complain about, mined from review topics.What buyers love
“Did the job”
“it seem well made”
“reasonable price”
“Robust”
“Easy to use”
“Strong and durable”
“Easy fit”
“Works alright for my EV charger cable going across a small part of walk way in my garden”
“Do the job fine”
“Protection”
What buyers complain about
“Not fit for purpose”
“Still not flat to the floor”
“product not so much”
“so can lose some of its durability”
“sticky base does not stick to anything”
“Waste of money”
“heavy”
“Not for EV charging cable”
“Plastic is a bit brittle”
“The plastic construction is very floppy”
Top return reasons
Common questions
- Is outdoor cable protector profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the outdoor cable protector niche?
- 24 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in outdoor cable protector?
- Top complaints mined from reviews: Size-Overall, Flatness, Quality-Overall. The return rate is 1.3%.
- When does demand for outdoor cable protector peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the outdoor cable protector niche?
- Listings span £5.03–£42.04; the average listing price is £11.92 (sweet spot $15–$100). The average incumbent carries 3,769 reviews — the moat a new listing must climb.