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Outdoor Cable Protector

Maybe

Returns run at only 1.3% of orders. But shoppers spend only $70K a year here, so Outdoor Cable Protector is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£70K/yr163K searches / yr
90-day growth
+14.7%search demand this quarter
Competition
40%top-5 click share · 24 brands · 36 sellers

Flapen Score

Outdoor Cable Protector against its category

The dotted line is the DIY & Tools average. Past it, Outdoor Cable Protector is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Cable Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Cable Protector 163K times last year and spent an estimated £70K. The top 5 brands take 57% of clicks. Demand peaks in May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
3.6%
Market size, estimated
£70Ka year
Peak month
May1.7× the quietest month
Top search term
cable protector52K searches a year

02 · Price

A sale here is worth £11.92.

Listings sell for £11.92 on average, from £5.03 to £42.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.92 that is £1K to £3K a year per listing.

Average price
£11.92under the $15 to $100 sweet spot
Price range
£5.03–£42.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #25 within Electrical. It carries 3,769 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
91%
Out of stock, average day
4.5%
Average rank
#25in Electrical
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,769per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Outdoor Cable Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

36

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

40%

Top 20: 81%

Open market

38%

  • D-Line28%
  • AKOLAFE9%
  • On1shelf8%
  • Deeba UK8%
  • Alex Tech5%
  • 1STec5%

Demand

Outdoor Cable Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Outdoor Cable Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable protector52K/yr
  • outdoor cable protector31K/yr
  • cable cover outdoor15K/yr
  • outdoor cable cover18K/yr
  • wire protector10K/yr
  • cable ramp8K/yr
  • cable protector ramp7K/yr
  • tv cable management7K/yr
  • outdoor wire cover4K/yr
  • cable protectors5K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Cable Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.06

Not fit for purpose

The main cable groove is small

channel is too small

Flatness13%−0.07

Still not flat to the floor

Wouldn't lay flat

It lies flat

Quality-Overall11%+1.08

product not so much

Poor quality

It didnt look great at all

Durability10%−0.07

so can lose some of its durability

Not as durable

After six weeks it started to split

Adhesion/Stickiness8%−0.05

sticky base does not stick to anything

this has no adhesive on it, and is doesnt hold shape, very disappointing

no adhesive, overall useless product

Love

Advertised Vs Actual Product20%+1.56

Did the job

Exactly what I needed

Exactly as described

Quality-Overall18%+1.08

it seem well made

Well manufactured

Good quality

Value For Money10%−0.02

reasonable price

Worth the money

Great value

Strength8%+0.53

Robust

Robust construction and is easy to cut to size

Good, sturdy product

Ease Of Use7%+0.54

Easy to use

easy to see

This sleeve is quick to apply

Return

1.3% Return rate 60% Fixable by listing

Size-Overall42%██▇█▇▇

Not fit for purpose

The main cable groove is small

channel is too small

Functionality-Overall6%▇█▄▅▅▆
Compatibility-Overall5%▄█▆▃▅▇
Strength5%▂▆█▃▅▅
Quality-Overall5%▆▁▅▆▇█

product not so much

Poor quality

It didnt look great at all

FAQ

Common Outdoor Cable Protector questions

Answered from the same tracked data.