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Osmo Spray Cleaner

Fail

The top 5 brands take 100% of clicks, so Osmo Spray Cleaner is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£107K/yr15K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
93%top-5 click share · 3 brands · 11 sellers

Flapen Score

Osmo Spray Cleaner against its category

The dotted line is the DIY & Tools average. Past it, Osmo Spray Cleaner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Osmo Spray Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Osmo Spray Cleaner 15K times last year and spent an estimated £107K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

29.7% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
29.7%
Market size, estimated
£107Ka year
Top search term
osmo spray cleaner5K searches a year

02 · Price

A sale here is worth £24.00.

Listings sell for £24.00 on average, from £9.64 to £60.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £24.00 that is £6K to £12K a year per listing.

Average price
£24.00inside the $15 to $100 sweet spot
Price range
£9.64–£60.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #788 within Painting Supplies, Tools & Wall Treatments. It carries 258 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#788in Painting Supplies, Tools & Wall Treatments
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Osmo Spray Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Osmo86%
  • Osmo&Microfibre11%
  • Pack3%

Demand

Osmo Spray Cleaner search demand

Weekly searches over the year. Pick a range.

300200May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Osmo Spray Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • osmo spray cleaner5K/yr
  • osmo wash and care4K/yr
  • osmo floor cleaner3K/yr
  • osmo cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Osmo Spray Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%

The usual floor cleaner I buy has become ridiculously expensive

Love

Advertised Vs Actual Product25%

It does the job

Does exactly what is says

Does what it says

Quality-Overall15%

Excellent product

Reliable product

Very good product from a reliable company

Ease Of Cleaning13%

Cleans super fast, streak

Makes cleaning easier

A great product for cleaning

Strength10%

Effective

Floor Protection10%

protecting the flooring

Amazing product for wooden floor

Return

0.1% Return rate 14% Fixable by listing

Ease Of Cleaning29%▃▁▁▁▁█
Leak-Proof21%▆▁▁▁█▁
Advertised Vs Actual Product14%▁█▁▁▁▁
Defective Material/Parts14%▁█▁▁▁▁
Smell14%█▁▁▁▁▁

FAQ

Common Osmo Spray Cleaner questions

Answered from the same tracked data.