Osmo Oil
MaybeReturns run at only 0.7% of orders. But the top 5 brands take 100% of clicks, so Osmo Oil is a Maybe.
- Flapen Score
- 51 / 100Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 4951
- Market size
- £754K/yr211K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 69%top-5 click share · 3 brands · 25 sellers
Flapen Score
Osmo Oil against its category
The dotted line is the DIY & Tools average. Past it, Osmo Oil is stronger. Inside it, weaker.
Market
The Osmo Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Osmo Oil 211K times last year and spent an estimated £754K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £754K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £754Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- osmo oil122K searches a year
02 · Price
A sale here is worth £31.70.
Listings sell for £31.70 on average, from £8.02 to £67.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £31.70 that is £48K to £63K a year per listing.
- Average price
- £31.70inside the $15 to $100 sweet spot
- Price range
- £8.02–£67.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £48K–£63K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Painting Supplies, Tools & Wall Treatments. It carries 1,420 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,420per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Osmo Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Osmo TopOil - High Solid Oil 3058 Clear Matt 500ml - Durable Oil for Wooden Kitchen Surfaces Water-Resistant & Food Safe Wood Treatment & Wood Finish
- Price
- £18.74
- Rating
- 4.7/5
- Reviews
- 3,694
- Age
- 16y ago

Osmo TopOil - High Solid Worktop Oil 3028 Clear Satin 500ml - Food Safe Wood Oil for Wooden Kitchen Surfaces Chopping Boards & Furniture Joints - Water-Resistant Wood Treatment & Durable Finish
- Price
- £18.89
- Rating
- 4.7/5
- Reviews
- 1,684
- Age
- 12y ago

Osmo UV Protection Oil Clear (Satin 750ml) 420 Extra
- Price
- £23.26
- Rating
- 4.7/5
- Reviews
- 808
- Age
- 8y ago

Osmo Door Wood Wax Oil 3060 Clear Satin Finish 1L - Durable Oil for Doors Frames and Joinery Water-Resistant Wood Treatments - Ideal for Oak Pine Spruce Beech & More
- Price
- £32.03
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 3y ago

Osmo UV Protection Oil Extra 3 Litre - Clear Satin - 420
- Price
- £66.47
- Rating
- 4.7/5
- Reviews
- 897
- Age
- 8y ago
Trending
90-day click momentum
Osmo UV Protection Oil Extra for Exterior Wood Clear Matt 1420 for Vertical Structures (Clear Matt 3L)
- Price
- £67.67
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Osmo UV Protection Oil Extra 1420 Clear Matt 750ml Natural Oil-Based Wood Finish for Exterior Cladding & Vertical Timber Microporous Protection Water & Dirt Repellent
- Price
- £23.33
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 1y ago

Osmo UV Protection Oil Clear (Satin 750ml) 420 Extra
- Price
- £23.26
- Rating
- 4.7/5
- Reviews
- 808
- Age
- 8y ago

Osmo UV Protection Oil Extra (420 2.5)
- Price
- £66.39
- Rating
- 4.8/5
- Reviews
- 677
- Age
- 8y ago

Osmo UV Protection Oil Extra 3 Litre - Clear Satin - 420
- Price
- £66.47
- Rating
- 4.7/5
- Reviews
- 897
- Age
- 8y ago
Newest
by launch date
Osmo UV Protection Oil Extra 1420 Clear Matt 750ml Natural Oil-Based Wood Finish for Exterior Cladding & Vertical Timber Microporous Protection Water & Dirt Repellent
- Price
- £23.33
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 1y ago

Osmo UV Protection Oil Extra for Exterior Wood Clear Matt 1420 for Vertical Structures (Clear Matt 3L)
- Price
- £67.67
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Osmo Door Wood Wax Oil 3060 Clear Satin Finish 1L - Durable Oil for Doors Frames and Joinery Water-Resistant Wood Treatments - Ideal for Oak Pine Spruce Beech & More
- Price
- £32.03
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 3y ago

Osmo TopOil - High Solid Oil 3068 Natural Matt 500ml - Durable Wood Oil for Wooden Kitchen Surfaces Water-Resistant & Food Safe Wood Treatment & Wood Finish
- Price
- £19.30
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 6y ago

Osmo Polyx Oil 0.75 Litre Clear Matt 3062
- Price
- £26.86
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Osmo90%
- UV Protection Oil9%
- Furniture Clinic1%
- Open — no brand owns it (0%)
Demand
Osmo Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Osmo Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- osmo oil122K/yr
- osmo top oil23K/yr
- osmo door oil19K/yr
- osmo oil clear satin8K/yr
- osmo top oil clear matt7K/yr
- osmo oil clear matt6K/yr
- door oil5K/yr
- osmo door oil clear satin4K/yr
- osmo worktop oil5K/yr
- osmo topoil3K/yr
Reviews and returns
What reviews say buyers love and hate about Osmo Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's not cheap
bit pricey
Expensive
Not really clear, it's yellow
they've become somewhat orange over the years
Its not clear its white
The smell also lingered for at least 2 weeks
plus the smell is unpleasant
Smell
product not as described
Wasnt right for floor
Love
Excellent product
Excellent quality door oil
Good quality product enhanced the look of oak doors
Easy to use
Easy to apply
Works well and easy to put on
Worth the money
Excellent, well worth the high price
worth every penny
Great product for all wood protection
makes the wood look amazing
Covers well & treated wood looks nice
Excellent finish
Matt finish looks fantastic
* Attractive satin finish
Return
0.7% Return rate 59% Fixable by listing
Not really clear, it's yellow
they've become somewhat orange over the years
Its not clear its white
Wasnt right for floor
product not as described
If this doesn't work
Keep looking
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Best Flapen score
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FAQ
Common Osmo Oil questions
Answered from the same tracked data.








