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Osmo Oil

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 100% of clicks, so Osmo Oil is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£754K/yr211K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
69%top-5 click share · 3 brands · 25 sellers

Flapen Score

Osmo Oil against its category

The dotted line is the DIY & Tools average. Past it, Osmo Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Osmo Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Osmo Oil 211K times last year and spent an estimated £754K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £754K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
11.3%
Market size, estimated
£754Ka year
Peak month
November1.6× the quietest month
Top search term
osmo oil122K searches a year

02 · Price

A sale here is worth £31.70.

Listings sell for £31.70 on average, from £8.02 to £67.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £31.70 that is £48K to £63K a year per listing.

Average price
£31.70inside the $15 to $100 sweet spot
Price range
£8.02–£67.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£48K–£63K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Painting Supplies, Tools & Wall Treatments. It carries 1,420 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Painting Supplies, Tools & Wall Treatments
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,420per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Osmo Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£75K£151K£226K£301K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Osmo90%
  • UV Protection Oil9%
  • Furniture Clinic1%
  • Open — no brand owns it (0%)

Demand

Osmo Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Osmo Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • osmo oil122K/yr
  • osmo top oil23K/yr
  • osmo door oil19K/yr
  • osmo oil clear satin8K/yr
  • osmo top oil clear matt7K/yr
  • osmo oil clear matt6K/yr
  • door oil5K/yr
  • osmo door oil clear satin4K/yr
  • osmo worktop oil5K/yr
  • osmo topoil3K/yr

Reviews and returns

What reviews say buyers love and hate about Osmo Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%

It's not cheap

bit pricey

Expensive

Color12%−0.09

Not really clear, it's yellow

they've become somewhat orange over the years

Its not clear its white

Smell9%−0.03

The smell also lingered for at least 2 weeks

plus the smell is unpleasant

Smell

Advertised Vs Actual Product3%−0.02

product not as described

Size-Overall3%−0.02

Wasnt right for floor

Love

Quality-Overall29%+2.08

Excellent product

Excellent quality door oil

Good quality product enhanced the look of oak doors

Ease Of Use12%+0.92

Easy to use

Easy to apply

Works well and easy to put on

Value For Money7%

Worth the money

Excellent, well worth the high price

worth every penny

Wood Quality7%+0.26

Great product for all wood protection

makes the wood look amazing

Covers well & treated wood looks nice

Stitch/Finish/Polish6%+0.48

Excellent finish

Matt finish looks fantastic

* Attractive satin finish

Return

0.7% Return rate 59% Fixable by listing

Color42%▅▇▇▆█▆

Not really clear, it's yellow

they've become somewhat orange over the years

Its not clear its white

Leak-Proof16%▁██▆▇█
Size-Overall6%▁▆█▇▃▄

Wasnt right for floor

Advertised Vs Actual Product6%▁█▃▂▃▃

product not as described

Functionality-Overall5%█▁▃▃▁▃

If this doesn't work

FAQ

Common Osmo Oil questions

Answered from the same tracked data.