Osmo Door Oil
FailThe top 5 brands take 100% of clicks, so Osmo Door Oil is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £57K/yr27K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 34 sellers
Flapen Score
Osmo Door Oil against its category
The dotted line is the DIY & Tools average. Past it, Osmo Door Oil is stronger. Inside it, weaker.
Market
The Osmo Door Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Osmo Door Oil 27K times last year and spent an estimated £57K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £57Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- osmo door oil19K searches a year
02 · Price
A sale here is worth £22.94.
Listings sell for £22.94 on average, from £7.41 to £32.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £22.94 that is £2K to £6K a year per listing.
- Average price
- £22.94inside the $15 to $100 sweet spot
- Price range
- £7.41–£32.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Painting Supplies, Tools & Wall Treatments. It carries 769 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 769per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Osmo Door Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Osmo Door Wood Wax Oil 3060 Clear Satin Finish 1L - Durable Oil for Doors Frames and Joinery Water-Resistant Wood Treatments - Ideal for Oak Pine Spruce Beech & More
- Price
- £32.03
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 3y ago
Osmo Door Wood Wax Oil 3033 Raw Matt Finish 1L - Durable Oil for Doors Frames and Joinery Water-Resistant Wood Treatments - Ideal for Oak Pine Spruce Beech & More
- Price
- £31.45
- Rating
- 4.7/5
- Reviews
- 1,591
- Age
- 10y ago
Osmo Door Oil 1 Litre - Durable Wood Finish for Doors Frames and Joinery with Osmo Easy Pad Lint Free Cloth (Raw Matt 3033)
- Price
- £32.31
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 9mo ago
Osmo TopOil - High Solid Oil 3058 Clear Matt 500ml - Durable Oil for Wooden Kitchen Surfaces Water-Resistant & Food Safe Wood Treatment & Wood Finish
- Price
- £18.74
- Rating
- 4.7/5
- Reviews
- 3,694
- Age
- 16y ago
Osmo Door Oil 1 Litre - Durable Wood Finish for Doors Frames and Joinery with Osmo Easy Pad Lint Free Cloth (Clear Satin 3060)
- Price
- £32.39
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 9mo ago
Trending
90-day click momentumOsmo Door Oil 1 Litre - Durable Wood Finish for Doors Frames and Joinery with Osmo Easy Pad Lint Free Cloth (Clear Satin 3060)
- Price
- £32.39
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 9mo ago
Osmo Door Oil 1 Litre - Durable Wood Finish for Doors Frames and Joinery with Osmo Easy Pad Lint Free Cloth (Raw Matt 3033)
- Price
- £32.31
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 9mo ago
Osmo Door Wood Wax Oil 3060 Clear Satin Finish 1L - Durable Oil for Doors Frames and Joinery Water-Resistant Wood Treatments - Ideal for Oak Pine Spruce Beech & More
- Price
- £32.03
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 3y ago
Osmo TopOil - High Solid Oil 3058 Clear Matt 500ml - Durable Oil for Wooden Kitchen Surfaces Water-Resistant & Food Safe Wood Treatment & Wood Finish
- Price
- £18.74
- Rating
- 4.7/5
- Reviews
- 3,694
- Age
- 16y ago
BTAS Door Lock Hinge Lubricant Oil Squeaky Fix Lube for Keyhole with Needle Oiler 30ml 1 Pcs
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 316
- Age
- 1y ago
Newest
by launch dateOsmo Door Oil 1 Litre - Durable Wood Finish for Doors Frames and Joinery with Osmo Easy Pad Lint Free Cloth (Raw Matt 3033)
- Price
- £32.31
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 9mo ago
Osmo Door Oil 1 Litre - Durable Wood Finish for Doors Frames and Joinery with Osmo Easy Pad Lint Free Cloth (Clear Satin 3060)
- Price
- £32.39
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 9mo ago
BTAS Door Lock Hinge Lubricant Oil Squeaky Fix Lube for Keyhole with Needle Oiler 30ml 1 Pcs
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 316
- Age
- 1y ago
Osmo Door Wood Wax Oil 3060 Clear Satin Finish 1L - Durable Oil for Doors Frames and Joinery Water-Resistant Wood Treatments - Ideal for Oak Pine Spruce Beech & More
- Price
- £32.03
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 3y ago
Osmo Door Oil - Wood Wax Oil 3060 Tester Size - Clear Satin Finish 125ml - Durable Wood Oil for Doors Frames and Joinery Water-Resistant Door Oil Wood Treatments - Ideal for Oak Pine & More
- Price
- £13.77
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Osmo94%
- RUSTINS3%
- BTAS2%
- Open — no brand owns it (0%)
Demand
Osmo Door Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Osmo Door Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- osmo door oil19K/yr
- door oil5K/yr
- osmo door oil 3060 satin clear2K/yr
- osmo door-oil1K/yr
Reviews and returns
What reviews say buyers love and hate about Osmo Door Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its expensive
A little pricey maybe
It is a bit pricey for a small 500ml tin
it does have a strong odour
Smell
plus the smell is unpleasant
stress again louder
The cap is proving impossible to get off therefore rendering the product useless
And it spilled out into the packaging box in transit
Love
Having read the positive reviews I decided to use this
Great Product
Good quality product enhanced the look of oak doors
Easy to use
Easy to apply
Goes on easily and looks great
Excellent finish
Great satin finish durabke
Produces a superb finish that is very easy to top up when needed
This is so easy to apply to bare wood
Excellent product for waxing wooden doors
Makes my wood look perfect
Good colour
The color is good and consistent
Left them a nice colour
Return
0.8% Return rate 49% Fixable by listing
Not really clear, it's yellow
Unfortunately the 'clear' oil has left me oak worktop a shade of yellow
And it spilled out into the packaging box in transit
This bottle was far smaller than I was expecting
Its expensive
A little pricey maybe
It is a bit pricey for a small 500ml tin
The cap is proving impossible to get off therefore rendering the product useless
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Osmo Door Oil questions
Answered from the same tracked data.