optiwatt power saver uk plug
Skip itSoft demand (-64.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Great224.83avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.46avg listing price — sweet spot $15–$100
Price range
Bad£4.92–£17.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£52K£52K/yr · 84K searches
Growth
Bad-64.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, optiwatt power saver uk plug is a £52K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
optiwatt power saver uk plug market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £34K–£46K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #246
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 92%
- Out of stock
- 34.4%
- Avg brand age
- 33 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
15
Sellers
23
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
22%
- Generic37%
- UZIPZ15%
- ZESTRO8%
- YUKOFE7%
- livager5%
- Hocklliy5%
Demand
Weekly Amazon search volume, last 21 weeks — -64.4% search growth over the last 90 days.Top optiwatt power saver uk plug search terms
- electricity saving box10K/yr
- optiwatt power saver uk plug27K/yr
- energy saving plugs to reduce electric bill6K/yr
- optiwatt17K/yr
- power saver3K/yr
- optiwatt device8K/yr
- optiwatt uk3K/yr
- optiwatt electric saver9K/yr
- optiwatt plug in review2K/yr
Top optiwatt power saver uk plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Power Saver Uk Plug Electric Saver for Home & Office Voltage Stabiliser with Capacitor Dirty Electricity Filter Plug Reduce Electric Bill Lug & Play Energy Saver for Appliances (4pcs)
UZIPZ£16.474.1★8 rev
Energy Saving Device Plug-in Energy Saver Outlet Play Power Augmenter Smart Power Saver for Household andHome & Office Use Reduce Electricity Waste (2PC)
Generic£10.723.8★13 rev
2 Pack Household Voltage Stabilizer 220V Household Over & Under Voltage Stabiliser Socket Surge Spike Protection Wall Plug for Fridge TV Air Conditioner Washing Machine
ZESTRO£14.263.1★8 rev
Electric Saver UK Plug Electric Saver Smart-Capacitor Voltage Stabilizer Lug & Play For Home Office Appliance Cuts Bills & Filters Dirty Power(4pcs)
Generic£17.423.5★3 rev
Energy Saving Device Electricity Saving Power Box Energy Saver for Appliances Home Office Factory
YUKOFE£7.623.8★6 rev
Newest
by launch date
Electricity Saving Box Plug-in Energy Saver Cuts Bills & Filters Dirty Power Play For Home Office Appliance
Generic£9.783 rev
Plug In Voltage Stabiliser UK 3 Pin Surge Protector Household Power Harmonic Filter for Fridge Air Conditioner Washing Machine TV 240V Home Voltage Regulator Device
Fascetta£12.910 rev
Optiwatt Electric - 2PCS Smart-Capacitor Voltage Stabilizer Stopwatt Energy Device Uk Lug & Play Energy For for Home & Office
Doodlewitz£7.712 rev
Household Voltage Stabilizer and Surge Protector Socket 220V Over/Under Voltage Protection Wall Plug Spike Protection for Fridge TV Air Conditioner Washing Machine (2*white)
XAVURO£12.322 rev
4PCS Energy Saving Device Power Saver UK Plug Smart Electricity Saving Box Voltage Stabilizer Protector for Household Home Office Shopping Malls Cuts Bills & Filters Dirty Power
TIANXUAN£16.662 rev
Trending
90-day click momentumHousehold Voltage Stabilizer and Surge Protector Socket 220V Over/Under Voltage Protection Wall Plug Spike Protection for Fridge TV Air Conditioner Washing Machine (2*white)
XAVURO£12.325.0★
Electricity Saving Device Plug-in Energy Saver Cuts Bills & Filters Dirty Power Play For Home Office Appliance Plug Box Home Plugs Uk with Plugs Lug Play for Home Office Appliance Filters Dirty Power
Generic£12.533.4★
SKIKHN 4PCS Power Strips Electricity Saving Device Energy Saving Device Electricity Saving Box for Household Office Buildings
SKIKHN£13.254.5★
Electricity Saving Box Plug-in Energy Saver Cuts Bills & Filters Dirty Power Play For Home Office Appliance
Generic£9.782.4★
Plug In Voltage Stabiliser UK 3 Pin Surge Protector Household Power Harmonic Filter for Fridge Air Conditioner Washing Machine TV 240V Home Voltage Regulator Device
Fascetta£12.910.0★
What buyers say about optiwatt power saver uk plug
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“Easy to use”
“does exactly what it says on the box”
“Great power meter”
“Clever plugs”
“The display is clear, the design and the build quality good”
“Fridge and freezer contents fit for the bin”
“Works fine”
What buyers complain about
“It's a scam”
“They don't work”
“Absolutely rubbish no insides only an led light false advertising”
“The instructions are terrible”
“Plugged into outlet, switch on and exploded”
“Waste off time”
“Does not fit UK plugs”
“Total waste of money”
“Worse still, the build quality is incredibly poor and lacks proper UK/European safety certifications”
“At firstv It was so stiff I thought I would damage it”
Top return reasons
Common questions
- Is optiwatt power saver uk plug profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 24 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -64.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the optiwatt power saver uk plug niche?
- 15 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in optiwatt power saver uk plug?
- Top complaints mined from reviews: Ethical Trade/Fair Trade, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.4%.
- What does it cost to enter the optiwatt power saver uk plug niche?
- Listings span £4.92–£17.42; the average listing price is £11.46 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.