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Optiwatt Power Saver Uk Plug

Fail

Demand is soft, at -64.4% this quarter, so Optiwatt Power Saver Uk Plug is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£52K/yr84K searches / yr
90-day growth
-64.4%search demand this quarter
Competition
53%top-5 click share · 15 brands · 23 sellers

Flapen Score

Optiwatt Power Saver Uk Plug against its category

The dotted line is the DIY & Tools average. Past it, Optiwatt Power Saver Uk Plug is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Optiwatt Power Saver Uk Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Optiwatt Power Saver Uk Plug 84K times last year and spent an estimated £52K. The top 5 brands take 73% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-64.4%
Conversion, latest week
5.4%
Market size, estimated
£52Ka year
Top search term
electricity saving box10K searches a year

02 · Price

A sale here is worth £11.46.

Listings sell for £11.46 on average, from £4.92 to £17.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.46 that is £1K to £3K a year per listing.

Average price
£11.46under the $15 to $100 sweet spot
Price range
£4.92–£17.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 34.4% of listings are out of stock. The average listing ranks #246 within Electrical. It carries 225 reviews at 3.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
50%
Out of stock, average day
34.4%
Average rank
#246in Electrical
Average rating
3.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
225per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Optiwatt Power Saver Uk Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15

Sellers

23

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

22%

  • Generic37%
  • UZIPZ15%
  • ZESTRO8%
  • YUKOFE7%
  • livager5%
  • Hocklliy5%

Demand

Optiwatt Power Saver Uk Plug search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Optiwatt Power Saver Uk Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electricity saving box10K/yr
  • optiwatt power saver uk plug27K/yr
  • energy saving plugs to reduce electric bill6K/yr
  • optiwatt17K/yr
  • power saver3K/yr
  • optiwatt device8K/yr
  • optiwatt uk3K/yr
  • optiwatt electric saver9K/yr
  • optiwatt plug in review2K/yr

Reviews and returns

What reviews say buyers love and hate about Optiwatt Power Saver Uk Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ethical Trade/Fair Trade16%−0.10

It's a scam

Advised online, it's a scam item

Scam, scam, scam

Functionality-Overall13%−0.08

They don't work

It doesnt seem to work on a narrowboat - well the 1st months leccy bill wasnt reduced

It does absolutely nothing

Advertised Vs Actual Product11%+0.08

Absolutely rubbish no insides only an led light false advertising

Misleading Listing – Not Suitable for UK Sockets

Instructions/User Manual/Troubleshooting8%0.00

The instructions are terrible

But in the absence of any user instructions its difficult to tell what some of them are

could do with better instructions

Socket/Port/Plug5%−0.06

Plugged into outlet, switch on and exploded

Love

Value For Money27%+2.57

Good Value

Saving money

Great value

Ease Of Use19%+1.86

Easy to use

Easy to read

very easy to read

Advertised Vs Actual Product16%+0.08

does exactly what it says on the box

does the job

Exactly as described

Quality-Overall11%+0.03

Great power meter

Good unit

Good product

Socket/Port/Plug8%−0.06

Clever plugs

Good plug does what it says

Plug

Return

1.4% Return rate 12% Fixable by listing

Functionality-Overall24%█▇▃▃▂▄

They don't work

It doesnt seem to work on a narrowboat - well the 1st months leccy bill wasnt reduced

It does absolutely nothing

Compatibility-Overall18%▇▃▁█▁▃

Does not fit UK plugs

Socket/Port/Plug16%▁▂▁▅█▃

Plugged into outlet, switch on and exploded

Advertised Vs Actual Product6%▁▁█▁▁▄

Absolutely rubbish no insides only an led light false advertising

Misleading Listing – Not Suitable for UK Sockets

Defective Material/Parts6%▁▄▆█▁▁

FAQ

Common Optiwatt Power Saver Uk Plug questions

Answered from the same tracked data.