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Open Sign

Maybe

The average product has only 135 reviews. But shoppers spend only $55K a year here, so Open Sign is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£55K/yr87K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
43%top-5 click share · 30 brands · 38 sellers

Flapen Score

Open Sign against its category

The dotted line is the DIY & Tools average. Past it, Open Sign is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Open Sign market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Open Sign 87K times last year and spent an estimated £55K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
4.8%
Market size, estimated
£55Ka year
Peak month
November1.8× the quietest month
Top search term
open sign31K searches a year

02 · Price

A sale here is worth £13.42.

Listings sell for £13.42 on average, from £3.40 to £27.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.42 that is £0 to £1K a year per listing.

Average price
£13.42under the $15 to $100 sweet spot
Price range
£3.40–£27.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #815 within Safety & Security. It carries 135 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
6.8%
Average rank
#815in Safety & Security
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
135per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Open Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

30 falling

Sellers

38

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

43%

Top 20: 82%

Open market

49%

  • CARGEN18%
  • TOROS STORE10%
  • swift7%
  • LightingWill6%
  • Rdutuok6%
  • SUPERDANT5%

Demand

Open Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Open Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • open sign31K/yr
  • open closed sign21K/yr
  • open and closed signs for shops12K/yr
  • open closed sign for shop9K/yr
  • shop sign5K/yr
  • neon open sign6K/yr
  • open signs for business3K/yr

Reviews and returns

What reviews say buyers love and hate about Open Sign

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability36%−0.18

Stopped working after 6 months when used 2x/week

Only had it for 3 months

Second one has also stopped working now

Size-Overall21%−0.07

Short cable

It's small

Double-Sided Printing14%−0.07

Not double sided

Material Quality7%−0.03

Flimsy THIN plastic

Advertised Vs Actual Product7%−0.03

Picture is shopped a bit

Love

Quality-Overall25%+1.92

Really good quality - perfect for our open garden

It is well made

Excellent quality

Value For Money21%+1.56

Good value for money

Good value

Great price

Advertised Vs Actual Product17%−0.03

Does the job

just as described

As pictured and described

Size-Overall14%−0.07

good size

Good size black

Decent size and perfectly does what it should do

Brightness/Shine/Glow10%+0.63

Nice and Bright

Very Bright and easy to install, quality is decent

Bright

Return

1.3% Return rate 39% Fixable by listing

Size-Overall18%█▅▆▆█▆

Short cable

It's small

Defective Material/Parts14%█▄▃▅▄▂
Functionality-Overall13%██▂▃█▃
Brightness/Shine/Glow7%▁▁▅▄▅█
Color6%▁█▆▄▁▄

FAQ

Common Open Sign questions

Answered from the same tracked data.