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Open Sign

Maybe

The average product has only 135 reviews. But shoppers spend an estimated $55K a year here, so Open Sign is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£55K/yr87K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
43%top-5 click share · 30 brands · 38 sellers

Flapen Score

Open Sign against its category

The dotted line is the DIY & Tools average. Past it, Open Sign is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Open Sign market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Open Sign 87K times last year and spent an estimated £55K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
4.8%
Market size, estimated
£55Ka year
Peak month
November1.8× the quietest month
Top search term
open sign31K searches a year

02 · Price

A sale here is worth £13.42.

Listings sell for £13.42 on average, from £3.40 to £27.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.42 that is £0 to £1K a year per listing.

Average price
£13.42under the $15 to $100 sweet spot
Price range
£3.40–£27.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #815 within Safety & Security. It carries 135 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
6.8%
Average rank
#815in Safety & Security
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
135per listing
Listings tracked
36

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Open Sign products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

30 falling

Sellers

38

Est. top-5 brand share

47%

Top 20: 87%

Est. top-5 click share

43%

Top 20: 82%

Open market

49%

  • CARGEN18%
  • TOROS STORE10%
  • swift7%
  • LightingWill6%
  • Rdutuok6%
  • SUPERDANT5%

Demand

Open Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Open Sign search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • open sign31K/yr
  • open closed sign21K/yr
  • open and closed signs for shops12K/yr
  • open closed sign for shop9K/yr
  • shop sign5K/yr
  • neon open sign6K/yr
  • open signs for business3K/yr

Reviews and returns

What reviews say buyers love and hate about Open Sign

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Durability”
1.3%of orders come back
“Stopped working after 6 months when used 2x/week”
A buyer, on “Durability”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Open Sign questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data