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Open Sign

Open Sign shows a thin review moat (135 avg reviews), but a small market ($55K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 14Growth 15Conversion 56Competition 71Returns 90Price range 52Avg price 62Brand share 88Review moat 93Quality gap 60
This niche Category average

Is Open Sign profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Open Sign is a £55K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Open Sign: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.2% over the last 90 days and 4.8% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr5K
Search volume / yr-19.2%87K
Conversion rate4.8%
Avg price£13.42

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers30 · 38
Top-5 product click share43%
Open market53%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement92%
New entrants (1y)10· 0 succeeded
Avg rating4.4★
Avg reviews135

Top Open Sign products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

30 falling

Sellers

38

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

43%

Top 20: 82%

Open market

49%

  • CARGEN18%
  • TOROS STORE10%
  • swift7%
  • LightingWill6%
  • Rdutuok6%
  • SUPERDANT5%

Open Sign demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR4.8%Products36Brands30Top 5 Brands47%OOS Rate6.8%Rating4.4★Reviews135Avg BSR#815
3K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Top Open Sign search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • open sign31K/yr
  • open closed sign21K/yr
  • open and closed signs for shops12K/yr
  • open closed sign for shop9K/yr
  • shop sign5K/yr
  • neon open sign6K/yr
  • open signs for business3K/yr

What reviews say buyers love and hate about Open Sign

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall25%

Really good quality - perfect for our open garden

Value For Money21%

Good value for money

Advertised Vs Actual Product17%

Does the job

Size-Overall14%

good size

Brightness/Shine/Glow10%

Nice and Bright

What buyers complain about

100% of reviews
Durability36%

Stopped working after 6 months when used 2x/week

Size-Overall21%

Short cable

Double-Sided Printing14%

Not double sided

Material Quality7%

Flimsy THIN plastic

Advertised Vs Actual Product7%

Picture is shopped a bit

Open Sign return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
18%
2Defective Material/Parts
14%
3Functionality-Overall
13%
4Brightness/Shine/Glow
7%
5Color
6%

Common Open Sign questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Open Sign 55/100 on Amazon United Kingdom — Worth a look. The niche generates £55K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -19.2% over the last 90 days.
Search demand for Open Sign on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 1.8× the quietest.