One Coat Paint
MaybeReturns run at only 0.7% of orders. But the top 5 brands take 97% of clicks, so One Coat Paint is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 4950
- Market size
- £1.2M/yr1.6M searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 56 sellers
Flapen Score
One Coat Paint against its category
The dotted line is the DIY & Tools average. Past it, One Coat Paint is stronger. Inside it, weaker.
Market
The One Coat Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for One Coat Paint 1.6M times last year and spent an estimated £1.2M. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £1.2Ma year
- Peak month
- February2.0× the quietest month
- Top search term
- white paint277K searches a year
02 · Price
A sale here is worth £12.91.
Listings sell for £12.91 on average, from £7.90 to £20.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £12.91 that is £32K to £39K a year per listing.
- Average price
- £12.91under the $15 to $100 sweet spot
- Price range
- £7.90–£20.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £32K–£39K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Painting Supplies, Tools & Wall Treatments. It carries 3,441 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,441per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top One Coat Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 1,746
- Age
- 14y ago
Johnstones Wall and Ceiling Paint Pure Brilliant White Matt Finish Emulsion Paint Fantastic Coverage Easy to Apply Dry in 1 2 Hours 12 M2 per Litre 2.5 L
- Price
- £12.62
- Rating
- 4.5/5
- Reviews
- 5,386
- Age
- 11y ago
Johnstones One Coat Matt Emulsion Paint - Pure Brilliant White 2.5L
- Price
- £12.03
- Rating
- 4.6/5
- Reviews
- 3,268
- Age
- 7y ago
Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 12y ago
CROWN Matt Emulsion Paint 7.5L Pure Brilliant White
- Price
- £13.94
- Rating
- 3.9/5
- Reviews
- 2,548
- Age
- 16y ago
Trending
90-day click momentum
JOYAONE White Paint for Wall 100g Fast-Drying and Water-Based Wall Repair Paint Roller Come with Roller Easy to Apply Solve Graffiti Stains Yellowing on White Surface (100g)
- Price
- £7.90
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 5mo ago
Johnstones 306570 Vinyl Silk Emulsion - Brilliant White 5
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 1,477
- Age
- 14y ago
Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 12y ago
5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 1,746
- Age
- 14y ago
Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago
Newest
by launch dateJOYAONE White Paint for Wall 100g Fast-Drying and Water-Based Wall Repair Paint Roller Come with Roller Easy to Apply Solve Graffiti Stains Yellowing on White Surface (100g)
- Price
- £7.90
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 5mo ago
Paintsmiths Home Touch Up Paint - Repair Walls Ceilings and Wood - Matt Finish - Bottle & Brush for Easy Application - High Opacity Emulsion for Scuffs Scratches and Stains (White)
- Price
- £7.92
- Rating
- 4.2/5
- Reviews
- 213
- Age
- 1y ago
Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago
Johnstones One Coat Matt Emulsion Paint - Pure Brilliant White 2.5L
- Price
- £12.03
- Rating
- 4.6/5
- Reviews
- 3,268
- Age
- 7y ago
Johnstones - Washable Paint - Pure Brilliant White - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £14.60
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
56
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
1%
- Johnstone's79%
- Crown11%
- Dulux3%
- Paintsmiths2%
- JOYAONE2%
- THE ONE1%
- Open — no brand owns it (1 brand, 1%)
Demand
One Coat Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.0×
Search terms
Top One Coat Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white paint277K/yr
- wall paint207K/yr
- white paint for walls164K/yr
- johnstones paint106K/yr
- emulsion paint for walls118K/yr
- white emulsion paint103K/yr
- painting114K/yr
- white wall paint57K/yr
- paint for walls50K/yr
- ceiling paint43K/yr
Reviews and returns
What reviews say buyers love and hate about One Coat Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible paint
paint has leaked out
Leaked paint
Arrived leaking all in the box
Leaked in box
Leaked
POOR QUALITY CONTAINER
Awful quality, very thin
Not great quality
Its not a very thick paint
we gave it a good stir hoping it would thicken up
It is thick
Need to make a complaint its not very white more blue grey
Not white
Beware of colour
Love
Very nice paint to use and good finish
Excellent paint
Brilliant paint nice
Best Price
Worth money
Excellent value
Amazing quality
Good quality paint at a reasonable price
Great quality and washable
Covers well
Very happy with the coverage
Full coverage
Excellent paint
Excellent paint and covers very well, used this to re-do some ceilings thatd gone a bit discoloured and it only took one coat to brighten them up
Really impressed with this paint
Return
0.7% Return rate 25% Fixable by listing
Terrible paint
paint has leaked out
Leaked paint
Need to make a complaint its not very white more blue grey
Not white
Beware of colour
Not fit sell
Very small bottle
It is only a small tin
Arrived leaking all in the box
Leaked in box
Leaked
It is more expensive
Waste of money
Expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common One Coat Paint questions
Answered from the same tracked data.