One Coat Gloss Paint White
FailPrices span $1.69–$14.32, mostly outside the sweet spot, so One Coat Gloss Paint White is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £614K/yr696K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 78 sellers
Flapen Score
One Coat Gloss Paint White against its category
The dotted line is the DIY & Tools average. Past it, One Coat Gloss Paint White is stronger. Inside it, weaker.
Market
The One Coat Gloss Paint White market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for One Coat Gloss Paint White 696K times last year and spent an estimated £614K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 696K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £614K a year.
- Searches, last 12 months
- 696K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £614Ka year
- Peak month
- March2.2× the quietest month
- Top search term
- gloss paint196K searches a year
02 · Price
A sale here is worth £9.85.
Listings sell for £9.85 on average, from £1.69 to £14.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £9.85 that is £30K to £39K a year per listing.
- Average price
- £9.85under the $15 to $100 sweet spot
- Price range
- £1.69–£14.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £30K–£39K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #68 within Painting Supplies, Tools & Wall Treatments. It carries 3,289 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 75%
- Out of stock, average day
- 2.0%
- Average rank
- #68in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,289per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top One Coat Gloss Paint White products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml
- Price
- £6.69
- Rating
- 4.6/5
- Reviews
- 2,541
- Age
- 6y ago

Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 1.25 L
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 4,909
- Age
- 6y ago

Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 2.5 L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 2,279
- Age
- 6y ago

THE ONE All-In-One Paint & Primer - White Gloss 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 250ml
- Price
- £6.22
- Rating
- 4.3/5
- Reviews
- 1,190
- Age
- 6y ago
Trending
estimated 90-day click momentum
Harris Seriously Good Woodwork Gloss Paint Brush 0.5in
- Price
- £1.69
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 6y ago

Leyland Trade Wood & Metal - Fast Drying Plus Gloss - Brilliant White Enhanced Durability Excellent Flow & Professional Finish - 2.5L
- Price
- £14.32
- Rating
- 4.6/5
- Reviews
- 509
- Age
- 11y ago

Dulux Once Gloss 1.25L Pure Brilliant White (301023)
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 1,295
- Age
- 15y ago

Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 250ml
- Price
- £6.22
- Rating
- 4.3/5
- Reviews
- 1,190
- Age
- 6y ago

Johnstones - Wood & Metal Paint - Satin Finish - Brilliant White - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 2,613
- Age
- 16y ago
Newest
by launch date
PEBBLE HUG White Gloss Non-Drip Paint Quick-Drying Formula DIY Projects Perfect for Walls Wood Metal Ideal for Interior and Exterior Use 300ml (1 Pcs)
- Price
- £8.93
- Rating
- 3.8/5
- Reviews
- 64
- Age
- 1y ago

Crown WOOD & METAL Brilliant White Gloss Paint - Radiators & Skirting 750ml
- Price
- £10.61
- Rating
- 4.4/5
- Reviews
- 461
- Age
- 2y ago

Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 2.5 L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 2,279
- Age
- 6y ago

Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 250ml
- Price
- £6.22
- Rating
- 4.3/5
- Reviews
- 1,190
- Age
- 6y ago

Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Brilliant White | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 1.25 L
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 4,909
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
78
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
4%
- Johnstone's73%
- Dulux7%
- THE ONE7%
- Leyland4%
- PEBBLE HUG3%
- RUSTINS2%
- Open — no brand owns it (2 brands, 4%)
Demand
One Coat Gloss Paint White search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.2×
Search terms
Top One Coat Gloss Paint White search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gloss paint196K/yr
- white gloss paint150K/yr
- white gloss paint for wood91K/yr
- white gloss62K/yr
- gloss59K/yr
- white gloss paint for skirting boards11K/yr
- one coat gloss paint white16K/yr
- gloss white paint15K/yr
- non drip gloss brilliant white13K/yr
- brilliant white gloss paint11K/yr
Reviews and returns
What reviews say buyers love and hate about One Coat Gloss Paint White
We read the reviews and the return reasons for every product selling here.
“Poor quality paint, poor coverage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common One Coat Gloss Paint White questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








