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One Coat Gloss Paint White

Fail

Prices span $1.69–$14.32, mostly outside the sweet spot, so One Coat Gloss Paint White is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£614K/yr696K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
76%top-5 click share · 8 brands · 78 sellers

Flapen Score

One Coat Gloss Paint White against its category

The dotted line is the DIY & Tools average. Past it, One Coat Gloss Paint White is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Coat Gloss Paint White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for One Coat Gloss Paint White 696K times last year and spent an estimated £614K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 696K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £614K a year.

Searches, last 12 months
696K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
9.0%
Market size, estimated
£614Ka year
Peak month
March2.2× the quietest month
Top search term
gloss paint196K searches a year

02 · Price

A sale here is worth £9.85.

Listings sell for £9.85 on average, from £1.69 to £14.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £9.85 that is £30K to £39K a year per listing.

Average price
£9.85under the $15 to $100 sweet spot
Price range
£1.69–£14.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£39K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #68 within Painting Supplies, Tools & Wall Treatments. It carries 3,289 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
75%
Out of stock, average day
2.0%
Average rank
#68in Painting Supplies, Tools & Wall Treatments
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,289per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top One Coat Gloss Paint White products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£61K£123K£184K£246K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

78

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

4%

  • Johnstone's73%
  • Dulux7%
  • THE ONE7%
  • Leyland4%
  • PEBBLE HUG3%
  • RUSTINS2%
  • Open — no brand owns it (2 brands, 4%)

Demand

One Coat Gloss Paint White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.2×

Search terms

Top One Coat Gloss Paint White search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gloss paint196K/yr
  • white gloss paint150K/yr
  • white gloss paint for wood91K/yr
  • white gloss62K/yr
  • gloss59K/yr
  • white gloss paint for skirting boards11K/yr
  • one coat gloss paint white16K/yr
  • gloss white paint15K/yr
  • non drip gloss brilliant white13K/yr
  • brilliant white gloss paint11K/yr

Reviews and returns

What reviews say buyers love and hate about One Coat Gloss Paint White

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Paint Quality”
34%of negative reviews mention “Paint Quality”
0.5%of orders come back
“Poor quality paint, poor coverage”
A buyer, on “Paint Quality”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common One Coat Gloss Paint White questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data