Skip to content

One Coat Gloss Paint White

Fail

Prices span $1.69–$14.32, mostly outside the sweet spot, so One Coat Gloss Paint White is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£614K/yr696K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
76%top-5 click share · 8 brands · 78 sellers

Flapen Score

One Coat Gloss Paint White against its category

The dotted line is the DIY & Tools average. Past it, One Coat Gloss Paint White is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Coat Gloss Paint White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for One Coat Gloss Paint White 696K times last year and spent an estimated £614K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 696K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £614K a year.

Searches, last 12 months
696K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
9.0%
Market size, estimated
£614Ka year
Peak month
March2.2× the quietest month
Top search term
gloss paint196K searches a year

02 · Price

A sale here is worth £9.85.

Listings sell for £9.85 on average, from £1.69 to £14.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £9.85 that is £30K to £39K a year per listing.

Average price
£9.85under the $15 to $100 sweet spot
Price range
£1.69–£14.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£39K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #68 within Painting Supplies, Tools & Wall Treatments. It carries 3,289 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
75%
Out of stock, average day
2.0%
Average rank
#68in Painting Supplies, Tools & Wall Treatments
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,289per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top One Coat Gloss Paint White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£61K£123K£184K£246K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

78

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Johnstone's73%
  • Dulux7%
  • THE ONE7%
  • Leyland4%
  • PEBBLE HUG3%
  • RUSTINS2%
  • Open — no brand owns it (2 brands, 4%)

Demand

One Coat Gloss Paint White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.2×

Search terms

Top One Coat Gloss Paint White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gloss paint196K/yr
  • white gloss paint150K/yr
  • white gloss paint for wood91K/yr
  • white gloss62K/yr
  • gloss59K/yr
  • white gloss paint for skirting boards11K/yr
  • one coat gloss paint white16K/yr
  • gloss white paint15K/yr
  • non drip gloss brilliant white13K/yr
  • brilliant white gloss paint11K/yr

Reviews and returns

What reviews say buyers love and hate about One Coat Gloss Paint White

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality34%−0.19

Poor quality paint, poor coverage

Worst paint ever

some paint had leaked out

Smell11%−0.05

There is a slight odour

No smell

The odour is overpowering

Thickness10%−0.09

normally it is almost 'jelly like' thick

The consistency is thick enough that it doesn't run easily

It has a thick

Quality-Overall7%+0.76

poor quality finish

Cheap

Poor Quality

Size-Overall5%−0.02

Much larger

it was smaller than I thought

Small tin

Love

Paint Quality25%−0.19

nice paint

Good paint

Great floor paint

Quality-Overall14%+0.76

Amazing quality

Good quality brush

Reliable product

Value For Money11%+1.04

Excellent value

cheaper in price

Good value for money

Advertised Vs Actual Product7%+0.19

Just what I wanted

Does the job

As described

Engraving/Paint/Sublimation7%+0.93

Lovely paint easy to apply

Brilliant gloss

Excellent paint

Return

0.5% Return rate 54% Fixable by listing

Size-Overall37%▆▅▆▇█▇

Much larger

it was smaller than I thought

Small tin

Paint Quality27%▆█▇▇▆▆

Poor quality paint, poor coverage

Worst paint ever

some paint had leaked out

Color11%▇▅▆█▄▅

it doesn't yellow

was off white rather than brilliant white

Its not white

Quality-Overall4%▃█▄▂▂▃

poor quality finish

Cheap

Poor Quality

Leak-Proof4%▄▄▆▂▅█

Drips a lot

Leaked

just drips everywhere

FAQ

Common One Coat Gloss Paint White questions

Answered from the same tracked data.