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Olive Puller

Fail

Demand is soft, at -48.1% this quarter, so Olive Puller is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£16K/yr48K searches / yr
90-day growth
-48.1%search demand this quarter
Competition
80%top-5 click share · 8 brands · 42 sellers

Flapen Score

Olive Puller against its category

The dotted line is the DIY & Tools average. Past it, Olive Puller is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Puller market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Puller 48K times last year and spent an estimated £16K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-48.1%
Conversion, latest week
1.8%
Market size, estimated
£16Ka year
Peak month
February2.8× the quietest month
Top search term
olive cutter18K searches a year

02 · Price

A sale here is worth £19.16.

Listings sell for £19.16 on average, from £7.39 to £36.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.16 that is £0 to £2K a year per listing.

Average price
£19.16inside the $15 to $100 sweet spot
Price range
£7.39–£36.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,074 within Hand Tools. It carries 236 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#1,074in Hand Tools
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
236per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Olive Puller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • OX Tools42%
  • Monument21%
  • LavaTap11%
  • Rothenberger11%
  • Quavendrix8%
  • Shatore3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Olive Puller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Olive Puller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive cutter18K/yr
  • olive cutters 15mm and 22mm6K/yr
  • olive splitter10K/yr
  • 15mm olive cutter5K/yr
  • olive cutter 15mm7K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Puller

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.19

Not big enough

they don't fit most of the time

the tool just won't fit

Functionality-Overall23%−0.13

Did not work

Totally useless, doesnt work, cant fit over the old olive

Didnt work waste of money

Value For Money15%−0.04

the Monument ones are pretty expensive

Not worth the silly price tag £40

Waste of money

Unsustainable Design5%−0.03

This product does not do what it is supposed too

Grip5%−0.03

does need a good grip

Love

Ease Of Use31%+2.09

Easy to use

a good tool

Very handy tool

Advertised Vs Actual Product21%+1.38

Did the job brilliantly

Job will done

did what i wanted it for

Quality-Overall19%+0.90

Good quality

excellent product just what I needed job done

good quality for the price

Value For Money17%−0.04

Great value

Good value

Good price and effective

Efficiency6%+0.36

Works well

Return

1.5% Return rate 46% Fixable by listing

Size-Overall41%▇▅█▇▅▃

Not big enough

they don't fit most of the time

the tool just won't fit

Functionality-Overall27%▄▅▂▄▇█

Did not work

Totally useless, doesnt work, cant fit over the old olive

Didnt work waste of money

Defective Material/Parts7%▂▅▄▅▁█

Defect or soft material

Quality-Overall5%▁▁▆▃▂█

Junk

Terrible quality

Durability5%▁█▃▃▃▁

FAQ

Common Olive Puller questions

Answered from the same tracked data.