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Olive Green Paint

Fail

Demand is soft, at -15.4% this quarter, so Olive Green Paint is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£126K/yr235K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
64%top-5 click share · 9 brands · 53 sellers

Flapen Score

Olive Green Paint against its category

The dotted line is the DIY & Tools average. Past it, Olive Green Paint is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Green Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Green Paint 235K times last year and spent an estimated £126K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
3.1%
Market size, estimated
£126Ka year
Top search term
sage green paint87K searches a year

02 · Price

A sale here is worth £17.09.

Listings sell for £17.09 on average, from £11.92 to £29.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.09 that is £4K to £9K a year per listing.

Average price
£17.09inside the $15 to $100 sweet spot
Price range
£11.92–£29.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Painting Supplies, Tools & Wall Treatments. It carries 4,456 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#71in Painting Supplies, Tools & Wall Treatments
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,456per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Olive Green Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

53

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

5%

  • Johnstone's67%
  • Dulux9%
  • THE ONE7%
  • Crown6%
  • Ronseal3%
  • HQC2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Olive Green Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 6.1× · 8 of 12 months tracked

Search terms

Top Olive Green Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage green paint87K/yr
  • olive green paint23K/yr
  • sage paint14K/yr
  • overtly olive dulux16K/yr
  • sage green paint for walls14K/yr
  • sage green bathroom paint9K/yr
  • light green paint9K/yr
  • sage paint for walls9K/yr
  • sage green kitchen paint7K/yr
  • sage green wall paint6K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Green Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality31%−0.24

im very disappointed with the quality of the paint

This paint is very pale

Exploded paint

Color13%+1.63

I know colour matching is difficult when looking at colours on a screen so have learnt my lesson

Very pale

Great product, colour wasn't a match to what I thought it be

Size-Overall12%−0.04

Not fit sell

My god small

the tin is small

Quality-Overall8%−0.03

This paint is awful

not the best

Bad quality

Coverage6%+0.60

coverage shocking

to look nice so the coverage is not great

Disappointing coverage, needed a full tin to paint 1 wall in smallish bedroom

Love

Color32%+1.63

The colour is pretty

Amazing colour

The colour itself is lovely

Paint Quality21%−0.24

Good paint job

The paint is lovely

Excellent paint

Coverage10%+0.60

Covers well

Get 2 tins for good coverage both sides

Good Covering Paint

Engraving/Paint/Sublimation6%+0.87

Easy to paint

I'm very happy with the finish and colour and for me it does match the pictures about paint

Excellent paint

Quality-Overall6%−0.03

Overall, Im very happy with both the coverage and the final finish

Good quality

Great product

Return

1.1% Return rate 66% Fixable by listing

Color44%▇██▆▆▆

I know colour matching is difficult when looking at colours on a screen so have learnt my lesson

Very pale

Great product, colour wasn't a match to what I thought it be

Paint Quality24%▄█▆▆▇▇

im very disappointed with the quality of the paint

This paint is very pale

Exploded paint

Size-Overall17%▇▂▅█▅▆

Not fit sell

My god small

the tin is small

Leak-Proof3%▁▆▅▅▅█

some paint had leaked out in the bag it was sent in

Leaking out of tin

paint leaking into bag

Advertised Vs Actual Product2%▇▅█▂▅▃

FAQ

Common Olive Green Paint questions

Answered from the same tracked data.