Olive Green Paint
FailDemand is soft, at -15.4% this quarter, so Olive Green Paint is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £126K/yr235K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 53 sellers
Flapen Score
Olive Green Paint against its category
The dotted line is the DIY & Tools average. Past it, Olive Green Paint is stronger. Inside it, weaker.
Market
The Olive Green Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Olive Green Paint 235K times last year and spent an estimated £126K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £126Ka year
- Top search term
- sage green paint87K searches a year
02 · Price
A sale here is worth £17.09.
Listings sell for £17.09 on average, from £11.92 to £29.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.09 that is £4K to £9K a year per listing.
- Average price
- £17.09inside the $15 to $100 sweet spot
- Price range
- £11.92–£29.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Painting Supplies, Tools & Wall Treatments. It carries 4,456 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,456per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Olive Green Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Wall & Ceiling Paint - Natural Sage - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 1,943
- Age
- 8y ago

Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago

Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1
- Price
- £14.78
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Dulux Walls & Ceilings Matt Emulsion Paint Overtly Olive 2.5 Litres
- Price
- £16.23
- Rating
- 4.7/5
- Reviews
- 1,928
- Age
- 8y ago

Crown Matt 2.5L Emulsion - Mellow Sage
- Price
- £17.44
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 15y ago
Trending
90-day click momentum
Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Sage Green - 1L - Matt
- Price
- £19.06
- Rating
- 4.4/5
- Reviews
- 1,281
- Age
- 10y ago

Evelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Sage Green - 0.5L - Matt
- Price
- £14.95
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 4mo ago

The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

The ONE All-In-One Paint & Primer - Sage Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Newest
by launch date
Evelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Sage Green - 0.5L - Matt
- Price
- £14.95
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 4mo ago

The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

The ONE All-In-One Paint & Primer - Sage Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

Ronseal One Coat Everywhere Paint Olive Matt 2.5 L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £19.70
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 2y ago

Vintro | Olive Green | Luxury Matt Emulsion | Smooth Chalky Finish | Multi Surface Paint | for Walls Ceilings Wood and Metal | 1L (Olive Green - ChiffChaff)
- Price
- £24.30
- Rating
- 4.4/5
- Reviews
- 685
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
53
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
5%
- Johnstone's67%
- Dulux9%
- THE ONE7%
- Crown6%
- Ronseal3%
- HQC2%
- Open — no brand owns it (3 brands, 5%)
Demand
Olive Green Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 6.1× · 8 of 12 months tracked
Search terms
Top Olive Green Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sage green paint87K/yr
- olive green paint23K/yr
- sage paint14K/yr
- overtly olive dulux16K/yr
- sage green paint for walls14K/yr
- sage green bathroom paint9K/yr
- light green paint9K/yr
- sage paint for walls9K/yr
- sage green kitchen paint7K/yr
- sage green wall paint6K/yr
Reviews and returns
What reviews say buyers love and hate about Olive Green Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
im very disappointed with the quality of the paint
This paint is very pale
Exploded paint
I know colour matching is difficult when looking at colours on a screen so have learnt my lesson
Very pale
Great product, colour wasn't a match to what I thought it be
Not fit sell
My god small
the tin is small
This paint is awful
not the best
Bad quality
coverage shocking
to look nice so the coverage is not great
Disappointing coverage, needed a full tin to paint 1 wall in smallish bedroom
Love
The colour is pretty
Amazing colour
The colour itself is lovely
Good paint job
The paint is lovely
Excellent paint
Covers well
Get 2 tins for good coverage both sides
Good Covering Paint
Easy to paint
I'm very happy with the finish and colour and for me it does match the pictures about paint
Excellent paint
Overall, Im very happy with both the coverage and the final finish
Good quality
Great product
Return
1.1% Return rate 66% Fixable by listing
I know colour matching is difficult when looking at colours on a screen so have learnt my lesson
Very pale
Great product, colour wasn't a match to what I thought it be
im very disappointed with the quality of the paint
This paint is very pale
Exploded paint
Not fit sell
My god small
the tin is small
some paint had leaked out in the bag it was sent in
Leaking out of tin
paint leaking into bag
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olive Green Paint questions
Answered from the same tracked data.








