Olive Green Paint
FailDemand is soft, at -15.4% this quarter, so Olive Green Paint is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £126K/yr235K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 53 sellers
Flapen Score
Olive Green Paint against its category
The dotted line is the DIY & Tools average. Past it, Olive Green Paint is stronger. Inside it, weaker.
Market
The Olive Green Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Olive Green Paint 235K times last year and spent an estimated £126K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £126Ka year
- Top search term
- sage green paint87K searches a year
02 · Price
A sale here is worth £17.09.
Listings sell for £17.09 on average, from £11.92 to £29.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.09 that is £4K to £9K a year per listing.
- Average price
- £17.09inside the $15 to $100 sweet spot
- Price range
- £11.92–£29.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Painting Supplies, Tools & Wall Treatments. It carries 4,456 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,456per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Olive Green Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Wall & Ceiling Paint - Natural Sage - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 1,943
- Age
- 8y ago

Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago

Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1
- Price
- £14.78
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Dulux Walls & Ceilings Matt Emulsion Paint Overtly Olive 2.5 Litres
- Price
- £16.23
- Rating
- 4.7/5
- Reviews
- 1,928
- Age
- 8y ago

Crown Matt 2.5L Emulsion - Mellow Sage
- Price
- £17.44
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 15y ago
Trending
estimated 90-day click momentum
Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Sage Green - 1L - Matt
- Price
- £19.06
- Rating
- 4.4/5
- Reviews
- 1,281
- Age
- 10y ago

Evelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Sage Green - 0.5L - Matt
- Price
- £14.95
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 4mo ago

The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

The ONE All-In-One Paint & Primer - Sage Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Newest
by launch date
Evelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Sage Green - 0.5L - Matt
- Price
- £14.95
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 4mo ago

The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

The ONE All-In-One Paint & Primer - Sage Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

Ronseal One Coat Everywhere Paint Olive Matt 2.5 L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £19.70
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 2y ago

Vintro | Olive Green | Luxury Matt Emulsion | Smooth Chalky Finish | Multi Surface Paint | for Walls Ceilings Wood and Metal | 1L (Olive Green - ChiffChaff)
- Price
- £24.30
- Rating
- 4.4/5
- Reviews
- 685
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
53
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
5%
- Johnstone's67%
- Dulux9%
- THE ONE7%
- Crown6%
- Ronseal3%
- HQC2%
- Open — no brand owns it (3 brands, 5%)
Demand
Olive Green Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 6.1× · 8 of 12 months tracked
Search terms
Top Olive Green Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sage green paint87K/yr
- olive green paint23K/yr
- sage paint14K/yr
- overtly olive dulux16K/yr
- sage green paint for walls14K/yr
- sage green bathroom paint9K/yr
- light green paint9K/yr
- sage paint for walls9K/yr
- sage green kitchen paint7K/yr
- sage green wall paint6K/yr
Reviews and returns
What reviews say buyers love and hate about Olive Green Paint
We read the reviews and the return reasons for every product selling here.
“im very disappointed with the quality of the paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olive Green Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








