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Olive Green Paint

soft demand (-15.4% this quarter) — Olive Green Paint doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 29Growth 17Conversion 39Competition 36Returns 94Price range 81Avg price 80Brand share 17Review moat 25Quality gap 43
This niche Category average

Is Olive Green Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Olive Green Paint is a £126K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.

Olive Green Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.4% over the last 90 days and 3.1% of searches end in a purchase.

£126K

revenue / yr

Units sold / yr8K
Search volume / yr-15.4%235K
Conversion rate3.1%
Avg price£17.09

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 53
Top-5 product click share64%
Open market7%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement65%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews4,456

Top Olive Green Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£25K£38K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

53

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

5%

  • Johnstone's67%
  • Dulux9%
  • THE ONE7%
  • Crown6%
  • Ronseal3%
  • HQC2%
  • Open — no brand owns it (3 brands, 5%)

Olive Green Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume235KCVR3.1%Products20Brands9Top 5 Brands93%OOS Rate0.0%Rating4.5★Reviews4,456Avg BSR#71
4K3KSpike '26Prime Day '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Olive Green Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sage green paint87K/yr
  • olive green paint23K/yr
  • sage paint14K/yr
  • overtly olive dulux16K/yr
  • sage green paint for walls14K/yr
  • sage green bathroom paint9K/yr
  • light green paint9K/yr
  • sage paint for walls9K/yr
  • sage green kitchen paint7K/yr
  • sage green wall paint6K/yr

What reviews say buyers love and hate about Olive Green Paint

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Color32%

The colour is pretty

Paint Quality21%

Good paint job

Coverage10%

Covers well

Engraving/Paint/Sublimation6%

Easy to paint

Quality-Overall6%

Overall, Im very happy with both the coverage and the final finish

What buyers complain about

83% of reviews
Paint Quality31%

im very disappointed with the quality of the paint

Color13%

I know colour matching is difficult when looking at colours on a screen so have learnt my lesson

Size-Overall12%

Not fit sell

Quality-Overall8%

This paint is awful

Coverage6%

coverage shocking

Olive Green Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
44%
2Paint Quality
24%
3Size-Overall
17%
4Leak-Proof
3%
5Advertised Vs Actual Product
2%

Common Olive Green Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Olive Green Paint 41/100 on Amazon United Kingdom — Skip it. The niche generates £126K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -15.4% over the last 90 days.
Olive Green Paint buyers on Amazon United Kingdom complain most about Paint Quality, Color, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.