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Olive Green Paint

Fail

Demand is soft, at -15.4% this quarter, so Olive Green Paint is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£126K/yr235K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
64%top-5 click share · 9 brands · 53 sellers

Flapen Score

Olive Green Paint against its category

The dotted line is the DIY & Tools average. Past it, Olive Green Paint is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Green Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Green Paint 235K times last year and spent an estimated £126K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
3.1%
Market size, estimated
£126Ka year
Top search term
sage green paint87K searches a year

02 · Price

A sale here is worth £17.09.

Listings sell for £17.09 on average, from £11.92 to £29.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.09 that is £4K to £9K a year per listing.

Average price
£17.09inside the $15 to $100 sweet spot
Price range
£11.92–£29.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Painting Supplies, Tools & Wall Treatments. It carries 4,456 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#71in Painting Supplies, Tools & Wall Treatments
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,456per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Olive Green Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

53

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

5%

  • Johnstone's67%
  • Dulux9%
  • THE ONE7%
  • Crown6%
  • Ronseal3%
  • HQC2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Olive Green Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 6.1× · 8 of 12 months tracked

Search terms

Top Olive Green Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sage green paint87K/yr
  • olive green paint23K/yr
  • sage paint14K/yr
  • overtly olive dulux16K/yr
  • sage green paint for walls14K/yr
  • sage green bathroom paint9K/yr
  • light green paint9K/yr
  • sage paint for walls9K/yr
  • sage green kitchen paint7K/yr
  • sage green wall paint6K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Green Paint

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
31%of negative reviews mention “Paint Quality”
1.1%of orders come back
“im very disappointed with the quality of the paint”
A buyer, on “Paint Quality”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Olive Green Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data