Is olive green paint profitable to sell on Amazon United Kingdom?

The niche generates £126K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (41/100).

How competitive is the olive green paint niche?

9 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in olive green paint?

Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 1.1%.

What does it cost to enter the olive green paint niche?

Listings span £11.92–£29.00; the average listing price is £17.09 (sweet spot $15–$100). The average incumbent carries 4,456 reviews — the moat a new listing must climb.

olive green paint

Skip it

Soft demand (-15.4% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great£11.92–£29.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£17.09

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£126K

£126K/yr · 235K searches

Review moat

Bad4,456.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, olive green paint is a £126K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

olive green paint market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £103K–£137K; units × avg price
Conversion rate: 3.1%
Avg BSR: #71
Page quality: 0%
Prime: 60%
Sponsored: 65%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Johnstone's67%
Dulux9%
THE ONE7%
Crown6%
Ronseal3%
HQC2%
Open — no brand owns it (3 brands, 5%)

Demand

Weekly Amazon search volume, last 34 weeks — -15.4% search growth over the last 90 days.

Open Trend

Top olive green paint search terms

sage green paint87K/yr -11.8%2.3% conv.
olive green paint23K/yr -15.6%0.8% conv.
sage paint14K/yr -14.2%2.6% conv.
overtly olive dulux16K/yr -31.5%3.3% conv.
sage green paint for walls14K/yr -14.5%2.5% conv.
sage green bathroom paint9K/yr -17.5%1.5% conv.
light green paint9K/yr -20.8%0.9% conv.
sage paint for walls9K/yr -30.3%2.5% conv.
sage green kitchen paint7K/yr -12.7%2.3% conv.
sage green wall paint6K/yr +4.0%2.3% conv.

All search terms

Top olive green paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnstones - Wall & Ceiling Paint - Natural Sage - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L

Johnstone's£12.974.5★1,943 rev

Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L

Johnstone's£12.734.6★782 rev

Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1

Johnstone's£14.784.5★9,545 rev

Dulux Walls & Ceilings Matt Emulsion Paint Overtly Olive 2.5 Litres

Dulux£16.234.7★1,928 rev

Crown Matt 2.5L Emulsion - Mellow Sage

Crown£17.444.5★200 rev

Newest

by launch date

Evelyn Grant All-IN-ONE Paint & Primer - Multi-Surface Paint For Interior Walls Outdoor Garden & Exterior Walls Wood Furniture | High Durability Multi-Feature - Sage Green - 0.5L - Matt

Evelyn Grant£14.9538 rev

4mo ago

The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC

THE ONE£11.9326,529 rev

9mo ago

The ONE All-In-One Paint & Primer - Sage Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC

THE ONE£11.9226,529 rev

9mo ago

Ronseal One Coat Everywhere Paint Olive Matt 2.5 L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects

Ronseal£19.7075 rev

2y ago

Vintro Paint£24.30685 rev

3y ago

What buyers say about olive green paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“The colour is pretty”

Paint Quality21%

“Good paint job”

Coverage10%

“Covers well”

Engraving/Paint/Sublimation6%

“Easy to paint”

Quality-Overall6%

“Overall, Im very happy with both the coverage and the final finish”

Value For Money5%

“Money well spent”

Advertised Vs Actual Product4%

“Just what I wanted”

Ease Of Cleaning2%

“Easy to use and clean up, quite a light colour”

Ease Of Use2%

“easy to use”

Durability1%

“Durable”

What buyers complain about

Paint Quality31%

“im very disappointed with the quality of the paint”

Color13%

“I know colour matching is difficult when looking at colours on a screen so have learnt my lesson”

Size-Overall12%

“Not fit sell”

Quality-Overall8%

“This paint is awful”

Coverage6%

“coverage shocking”

Leak-Proof5%

“some paint had leaked out in the bag it was sent in”

Value For Money5%

“waste of money”

Product Condition2%

“Unfortunately Amazon sent me an already partially used tin”

Weight Light2%

“a lot lighter”

Smell1%

“And you can cover so much with those paint also has not got a strong smell”

Top return reasons

Color44%

Paint Quality24%

Size-Overall17%

Leak-Proof3%

Advertised Vs Actual Product2%

Value For Money2%

Quality-Overall1%

Functionality-Overall1%

Material Quality1%

Compatibility-Overall1%

Common questions

Is olive green paint profitable to sell on Amazon United Kingdom?: The niche generates £126K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (41/100).
How competitive is the olive green paint niche?: 9 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in olive green paint?: Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 1.1%.
What does it cost to enter the olive green paint niche?: Listings span £11.92–£29.00; the average listing price is £17.09 (sweet spot $15–$100). The average incumbent carries 4,456 reviews — the moat a new listing must climb.