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Oil Filled Radiator

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -66.8% this quarter, so Oil Filled Radiator is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£683K/yr2.1M searches / yr
90-day growth
-66.8%search demand this quarter
Competition
24%top-5 click share · 47 brands · 90 sellers

Flapen Score

Oil Filled Radiator against its category

The dotted line is the DIY & Tools average. Past it, Oil Filled Radiator is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Filled Radiator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oil Filled Radiator 2.1M times last year and spent an estimated £683K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -66.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £683K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-66.8%
Conversion, latest week
0.6%
Market size, estimated
£683Ka year
Peak month
November16.0× the quietest month
Top search term
radiator319K searches a year

02 · Price

A sale here is worth £59.07.

Listings sell for £59.07 on average, from £13.78 to £180.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £59.07 that is £30K to £44K a year per listing.

Average price
£59.07inside the $15 to $100 sweet spot
Price range
£13.78–£180.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£30K–£44K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #87 within Building Supplies. It carries 873 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
47%
Out of stock, average day
17.4%
Average rank
#87in Building Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
873per listing
Listings tracked
93

04 · Newcomers

2 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Oil Filled Radiator products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£14K£27K£41K£55K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

90

Est. top-5 brand share

39%

Top 20: 83%

Est. top-5 click share

24%

Top 20: 58%

Open market

55%

  • Air Pro11%
  • PureMate9%
  • De'Longhi7%
  • Russell Hobbs7%
  • Warmlite6%
  • NRG5%

Demand

Oil Filled Radiator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 16.0×

Search terms

Top Oil Filled Radiator search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • radiator319K/yr
  • oil filled radiator744K/yr
  • radiators87K/yr
  • electric radiator154K/yr
  • oil heater161K/yr
  • oil radiator74K/yr
  • oil filled radiators free standing100K/yr
  • oil heaters for home69K/yr
  • oil filled radiator with thermostat and timer39K/yr
  • small radiator23K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Filled Radiator

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Heating”
12%of negative reviews mention “Heating”
3.1%of orders come back
“Heat output is poor”
A buyer, on “Heating”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oil Filled Radiator questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data