Is oil filled radiator profitable to sell on Amazon United Kingdom?

The niche generates £683K/yr across 93 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -66.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the oil filled radiator niche?

47 brands and 90 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in oil filled radiator?

Top complaints mined from reviews: Heating, Durability, Leak-Proof. The return rate is 3.1%.

When does demand for oil filled radiator peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 16.0× the quietest.

What does it cost to enter the oil filled radiator niche?

Listings span £13.78–£180.02; the average listing price is £59.07 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.

oil filled radiator

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-66.8% this quarter) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great£59.07

avg listing price — sweet spot $15–$100

Market size

Good£683K

£683K/yr · 2.1M searches

Review moat

Good872.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£13.78–£180.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-66.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United Kingdom niche tracking, oil filled radiator is a £683K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

oil filled radiator market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: £3.0M–£3.5M; units × avg price
Conversion rate: 0.6%
Avg BSR: #87
Page quality: 0%
Prime: 47%
Sponsored: 78%
Out of stock: 17.4%
Avg brand age: 55 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

24%

Top 20: 58%

Open market

55%

Air Pro11%
PureMate9%
De'Longhi7%
Russell Hobbs7%
Warmlite6%
NRG5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -66.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 16.0×

Open Trend

Top oil filled radiator search terms

radiator319K/yr -40.9%0.2% conv.
oil filled radiator744K/yr -84.8%1.7% conv.
radiators87K/yr -45.7%0.1% conv.
electric radiator154K/yr -59.5%0.5% conv.
oil heater161K/yr -69.5%2.1% conv.
oil radiator74K/yr -56.8%1.6% conv.
oil filled radiators free standing100K/yr -68.5%2.4% conv.
oil heaters for home69K/yr -70.5%2.3% conv.
oil filled radiator with thermostat and timer39K/yr -59.8%1.1% conv.
small radiator23K/yr -50.5%0.5% conv.

All search terms

Top oil filled radiator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DeLonghi Dragon 4 TRD40820T Oil Filled Radiator- White 2 KW

De'Longhi£95.734.6★1,974 rev

Russell Hobbs 650W Oil Filled Radiator 5 Fin Portable Electric Heater - Black Adjustable Thermostat Safety Cut-off 10 m sq Room Size RHOFR3001 2 Year Guarantee

Russell Hobbs£22.384.0★3,975 rev

Warmlite 5 Fin Oil Filled Radiator with Adjustable Thermostat and Overheat Protection 650W White WL43002YW

Warmlite£16.224.0★4,114 rev

Air Pro Oil Filled Radiator 2500W with Thermostat & 24h Timer 11 Fin Portable Electric Heater 3 Heat Settings Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels

Air Pro£39.604.6★89 rev

HOMILEC Oil Filled Radiator Heater 11 Fin 2500W Portable Electric Heater with 3 Power Settings Adjustable Temperature Control 24 Hour Timer Thermal Safety Cut Off

HOMILEC£39.084.3★77 rev

Newest

by launch date

Milano Compact White Type 22 Horizontal Double Panel Convector Radiator - 600mm x 800mm

Milano£87.57164 rev

1w ago

Baridi Horizontal Double Flat Panel Radiator 600 x 560mm 8 Fins Efficient Heat Output Central Heating White DH349

Baridi£64.445 rev

5mo ago

Air Pro Oil Filled Radiator 2500W with Thermostat & 24h Timer 11 Fin Portable Electric Heater 3 Heat Settings Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels

Air Pro£39.6089 rev

8mo ago

Air Pro Oil Filled Radiator 2500W with Thermostat 9 Hour Timer Remote Control 11 Fin Portable Electric Heater Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels

Air Pro£41.5129 rev

8mo ago

Air Pro Oil Filled Radiator 2500W with Thermostat 9 Hour Timer Remote Control 11 Fin Portable Electric Heater Overheat & Tip-Over Protection Quiet for Home Office and Any Room Radiator on Wheels

Air Pro£41.5129 rev

8mo ago

What buyers say about oil filled radiator

What buyers praise and complain about, mined from review topics.

What buyers love

Heating23%

“Good heat”

Value For Money14%

“Excellent value for money”

Quality-Overall13%

“The build quality feels solid”

Ease Of Use6%

“Easy to use”

Assembly/Installation4%

“Easy to install”

Advertised Vs Actual Product4%

“As described”

Remote Control3%

“Convenient remote”

Noise Level3%

“Decent and quiet”

Efficiency3%

“It does the job”

Size-Overall2%

“Easy to fit up”

What buyers complain about

Heating12%

“Heat output is poor”

Durability11%

“stopped working after two uses”

Leak-Proof10%

“Leaks Oil”

Size-Overall7%

“Size isn't everything”

Quality-Overall5%

“Really poor quality control”

Value For Money4%

“It was not cheap”

Noise Level3%

“Noisy”

Functionality-Overall3%

“theside of the paned was dwnted”

Smell2%

“Remarkably smelly,”

Flammable2%

“Fire Hazard”

Top return reasons

Heating19%

Size-Overall19%

Functionality-Overall17%

Defective Material/Parts7%

Leak-Proof4%

Strength3%

Smell3%

Value For Money3%

Quality-Overall3%

Noise Level3%

Common questions

Is oil filled radiator profitable to sell on Amazon United Kingdom?: The niche generates £683K/yr across 93 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -66.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the oil filled radiator niche?: 47 brands and 90 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in oil filled radiator?: Top complaints mined from reviews: Heating, Durability, Leak-Proof. The return rate is 3.1%.
When does demand for oil filled radiator peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 16.0× the quietest.
What does it cost to enter the oil filled radiator niche?: Listings span £13.78–£180.02; the average listing price is £59.07 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.

oil filled radiator

oil filled radiator market data

Competition & brand share

Demand & seasonality

Top oil filled radiator search terms

Top oil filled radiator products on Amazon

Top sellers

Newest

Trending

What buyers say about oil filled radiator

What buyers love

What buyers complain about

Top return reasons

Common questions

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