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Oil Filled Radiator

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -66.8% this quarter, so Oil Filled Radiator is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£683K/yr2.1M searches / yr
90-day growth
-66.8%search demand this quarter
Competition
24%top-5 click share · 47 brands · 90 sellers

Flapen Score

Oil Filled Radiator against its category

The dotted line is the DIY & Tools average. Past it, Oil Filled Radiator is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Filled Radiator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oil Filled Radiator 2.1M times last year and spent an estimated £683K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -66.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £683K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-66.8%
Conversion, latest week
0.6%
Market size, estimated
£683Ka year
Peak month
November16.0× the quietest month
Top search term
radiator319K searches a year

02 · Price

A sale here is worth £59.07.

Listings sell for £59.07 on average, from £13.78 to £180.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £59.07 that is £30K to £44K a year per listing.

Average price
£59.07inside the $15 to $100 sweet spot
Price range
£13.78–£180.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£30K–£44K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #87 within Building Supplies. It carries 873 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
47%
Out of stock, average day
17.4%
Average rank
#87in Building Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
873per listing
Listings tracked
93

04 · Newcomers

Amazon counts 2 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Oil Filled Radiator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£14K£27K£41K£55K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

90

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

24%

Top 20: 58%

Open market

55%

  • Air Pro11%
  • PureMate9%
  • De'Longhi7%
  • Russell Hobbs7%
  • Warmlite6%
  • NRG5%

Demand

Oil Filled Radiator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 16.0×

Search terms

Top Oil Filled Radiator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radiator319K/yr
  • oil filled radiator744K/yr
  • radiators87K/yr
  • electric radiator154K/yr
  • oil heater161K/yr
  • oil radiator74K/yr
  • oil filled radiators free standing100K/yr
  • oil heaters for home69K/yr
  • oil filled radiator with thermostat and timer39K/yr
  • small radiator23K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Filled Radiator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating12%+1.08

Heat output is poor

Very low heat output

Does not heat as expected

Durability11%−0.16

stopped working after two uses

Broken after 1 year

stopped working only used once

Leak-Proof10%

Leaks Oil

Leaked oil

They leak

Size-Overall7%−0.02

Size isn't everything

Too small

actually a bit bigger than I expected

Quality-Overall5%+0.38

Really poor quality control

Poor quality

Not a particularly well made item

Love

Heating23%+1.08

Good heat

Heats well

Heats quickly

Value For Money14%+1.24

Excellent value for money

Money well spent

Excellent value

Quality-Overall13%+0.38

The build quality feels solid

Seems well made

Excellent product

Ease Of Use6%+0.58

Easy to use

easy to operate

Very Convenient

Assembly/Installation4%+0.16

Easy to install

Easy assemble

Easy to put together

Return

3.1% Return rate 23% Fixable by listing

Heating19%▇▇▆▅█▅

Heat output is poor

Very low heat output

Does not heat as expected

Size-Overall19%▅▇▆█▆█

Size isn't everything

Too small

actually a bit bigger than I expected

Functionality-Overall17%▇▇█▆█▇

theside of the paned was dwnted

it wont even turn on

Not working

Defective Material/Parts7%▆▅▆█▅▇
Leak-Proof4%█▇█▄▂▆

Leaks Oil

Leaked oil

They leak

FAQ

Common Oil Filled Radiator questions

Answered from the same tracked data.