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Office Door Sign

Fail

Prices span $2.88–$10.88, mostly outside the sweet spot, so Office Door Sign is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£39K/yr60K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
52%top-5 click share · 15 brands · 20 sellers

Flapen Score

Office Door Sign against its category

The dotted line is the DIY & Tools average. Past it, Office Door Sign is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Office Door Sign market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Office Door Sign 60K times last year and spent an estimated £39K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
9.8%
Market size, estimated
£39Ka year
Top search term
staff only sign22K searches a year

02 · Price

A sale here is worth £6.65.

Listings sell for £6.65 on average, from £2.88 to £10.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.65 that is £665 to £2K a year per listing.

Average price
£6.65under the $15 to $100 sweet spot
Price range
£2.88–£10.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£665–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #829 within Safety & Security. It carries 160 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#829in Safety & Security
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Office Door Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

19%

  • Viro Display58%
  • YIKIADA6%
  • Fire Door Guru5%
  • Conjured5%
  • Sara Prints3%
  • Caledonia Signs3%

Search terms

Top Office Door Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • staff only sign22K/yr
  • office door sign9K/yr
  • office sign9K/yr
  • office door signs5K/yr
  • staff only4K/yr
  • office signs for door4K/yr
  • office signs4K/yr
  • staff only sign self adhesive3K/yr

Reviews and returns

What reviews say buyers love and hate about Office Door Sign

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Metal Quality20%−0.16

however they do not like being on container. metal

Ok not used on metal

Quality-Overall20%+1.95

very poor quality

poorest quality item Ive ever purchased

Size-Overall10%+0.77

All the other signs I looked at were far too small

Adhesion/Stickiness10%+0.12

Unfortunately the sticky back lasted less than a month before it fell off

Weight Light4%−0.03

very very light that looks more than silver

Love

Quality-Overall36%+1.95

Well made and easy to read

Very pleased with it good quality easy to set up

Brilliant quality

Advertised Vs Actual Product20%+0.14

Does the job

Exactly what's described

Just as pictures/described

Ease Of Use7%

Great easy to read

Easy to secure to the door or desk

Very clear and easy to read

Value For Money7%+0.77

Excellent value

Good value

Adhesion/Stickiness6%+0.12

a full sized sticky back for easy application, and a clean opaque print

The adhesive backing sticks well and installation was quick and easy

Return

0.2% Return rate 58% Fixable by listing

Size-Overall58%█▁▅▆█▅

All the other signs I looked at were far too small

Quality-Overall5%▁▁█▁▁▁

very poor quality

poorest quality item Ive ever purchased

Compatibility-Overall5%▁█▁▁▁▁
Adhesion/Stickiness5%▁▁█▁▁▁

Unfortunately the sticky back lasted less than a month before it fell off

Defective Material/Parts5%

FAQ

Common Office Door Sign questions

Answered from the same tracked data.