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Nuts and Bolts

Maybe

Returns run at only 1.6% of orders. But products sell for $9.05 on average, outside the sweet spot, so Nuts and Bolts is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£226K/yr420K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
65%top-5 click share · 18 brands · 30 sellers

Flapen Score

Nuts and Bolts against its category

The dotted line is the DIY & Tools average. Past it, Nuts and Bolts is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuts and Bolts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nuts and Bolts 420K times last year and spent an estimated £226K. The top 5 brands take 68% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
5.9%
Market size, estimated
£226Ka year
Peak month
May1.5× the quietest month
Top search term
nuts and bolts104K searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £3.96 to £32.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £9.05 that is £7K to £9K a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£3.96–£32.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #262 within Nails, Screws & Fasteners. It carries 926 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#262in Nails, Screws & Fasteners
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
926per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nuts and Bolts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£45K£68K£90K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

28%

  • Vwoqiy30%
  • YOOPIN19%
  • ZWFSDM8%
  • Amtech7%
  • QJKEJI5%
  • Homtim4%

Demand

Nuts and Bolts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Nuts and Bolts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nuts and bolts104K/yr
  • bolts64K/yr
  • nuts and bolts assortment50K/yr
  • bolts and nuts set46K/yr
  • nut and bolt sets25K/yr
  • assorted nuts and bolts23K/yr
  • small nuts and bolts13K/yr
  • nut and bolt10K/yr
  • machine screws12K/yr
  • bolts and nuts7K/yr

Reviews and returns

What reviews say buyers love and hate about Nuts and Bolts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.26

Unfortunately the lid isn't a close enough fit to stop the smaller items migrating around the whole box

Too small

Returned as was too small for use

Material Quality10%−0.06

limited by tolerances and material quality

They're not top quality stainless steel

Quality-Overall10%+0.64

Very poor

Assembly/Installation8%

difficulty where I had lost some screws putting a device together

This meant a few of the pieces had mixed between sections by the time it arrived

Strength5%+0.13

isn't really strong enough

Love

Value For Money29%+1.66

Excellent value

Good price

great value

Quality-Overall26%+0.64

Good quality

Great variety

I think they are well made

Size-Overall16%−0.26

All sizes

Good selection of sizes

Good variety of sizes

Ease Of Use8%+0.72

Easy to use

handy to have

Its handy

Advertised Vs Actual Product7%+1.04

Exactly what I needed

So far everything has worked exactly as expected

As shown fine product

Return

1.6% Return rate 80% Fixable by listing

Size-Overall77%█▆▇███

Unfortunately the lid isn't a close enough fit to stop the smaller items migrating around the whole box

Too small

Returned as was too small for use

Defective Material/Parts8%▆█▆▂▅▃
Mounting3%█▇▂▄▁▃
Quality-Overall3%▆█▂▄▅▂

Very poor

Compatibility-Overall2%▁▇▅█▁▆

FAQ

Common Nuts and Bolts questions

Answered from the same tracked data.