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Number Stickers

Fail

Prices span $1.69–$7.20, mostly outside the sweet spot, so Number Stickers is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£73K/yr304K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
41%top-5 click share · 30 brands · 42 sellers

Flapen Score

Number Stickers against its category

The dotted line is the DIY & Tools average. Past it, Number Stickers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Number Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Number Stickers 304K times last year and spent an estimated £73K. The top 5 brands take 58% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
6.6%
Market size, estimated
£73Ka year
Peak month
February1.9× the quietest month
Top search term
number stickers142K searches a year

02 · Price

A sale here is worth £3.65.

Listings sell for £3.65 on average, from £1.69 to £7.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £3.65 that is £913 to £2K a year per listing.

Average price
£3.65under the $15 to $100 sweet spot
Price range
£1.69–£7.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£913–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #303 within House Numbers, Plaques & Signs. It carries 905 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
90%
Out of stock, average day
4.2%
Average rank
#303in House Numbers, Plaques & Signs
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
905per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Number Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

42

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

41%

Top 20: 76%

Open market

36%

  • CMBBZZY21%
  • LICQIC13%
  • Rubigo9%
  • TownStix8%
  • SHUNYINLAI6%
  • GODLOVEM6%

Demand

Number Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Number Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • number stickers142K/yr
  • stick on numbers25K/yr
  • sticky numbers17K/yr
  • self adhesive numbers14K/yr
  • small number stickers13K/yr
  • number stickers small15K/yr
  • adhesive numbers10K/yr
  • numbers stickers13K/yr
  • large number stickers10K/yr
  • numbered stickers7K/yr

Reviews and returns

What reviews say buyers love and hate about Number Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.10

Not fit for purpose

were too big

Small size

Adhesion/Stickiness13%+0.15

They are very sticky

They made almost no attempt to stick

Not very sticky

Quality-Overall9%+1.79

Poor Quality

Absolute rubbish

Thin quality

Durability5%−0.03

Looks don't last

so I cannot attest to durability

practically fell off

Value For Money5%+1.28

they were sent 2nd class at a cost of £0.81p so wouldnt purchase from here again

Therefore £4 for a couple of stickers is excessive

Expensive

Love

Quality-Overall23%+1.79

Brilliant quality

Good quality and arrived quickly

Perfect, good quality and delivered quickly

Advertised Vs Actual Product20%+1.15

Accurate description

As Described

AS DESCRIBED

Adhesion/Stickiness16%+0.15

Adhesive is good

Good adhesion

easy to stick

Value For Money14%+1.28

Best value

fair price

Great value

Size-Overall8%−0.10

Great size

Easy to order and fit

Easy to fit

Return

0.1% Return rate 85% Fixable by listing

Size-Overall79%▃▆██▆█

Not fit for purpose

were too big

Small size

Adhesion/Stickiness6%█▃▁▁▁▁

They are very sticky

They made almost no attempt to stick

Not very sticky

Advertised Vs Actual Product4%▁▄▁▁█▁

Not as advertised

Misleading listing

Misleading advertising

Quality-Overall3%█▁▁▁▃▁

Poor Quality

Absolute rubbish

Thin quality

Color1%▁▁▁▁▁█

Wrong colour very flimsy

Wished they were a better colour than white

will go yellow over time

FAQ

Common Number Stickers questions

Answered from the same tracked data.