- Flapen Score
- 28 / 100Ranks 2,203 of 2,225 DIY & Tools niches · −21 vs the category median of 4928
- Market size
- £116K/yr45K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 85%top-5 click share · 2 brands · 5 sellers
Flapen Score
Nuki against its category
The dotted line is the DIY & Tools average. Past it, Nuki is stronger. Inside it, weaker.
Market
The Nuki market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nuki 45K times last year and spent an estimated £116K. All 2 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 28 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £116Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- nuki smart lock22K searches a year
02 · Price
A sale here is worth £186.16.
Listings sell for £186.16 on average, from £103.46 to £246.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £186.16 that is £0 to £19K a year per listing.
- Average price
- £186.16above the $15 to $100 sweet spot
- Price range
- £103.46–£246.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£19K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #694 within Door Hardware & Locks. It carries 501 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 9.8%
- Average rank
- #694in Door Hardware & Locks
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 501per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Nuki products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nuki Smart Lock Ultra (Euro Profile) Electronic Door Lock with Bluetooth WiFi & Matter for Easy Integration in smart Home Unlock Door remotely with 3 Different Locking speeds Stainless Steel
- Price
- £216.53
- Rating
- 4.5/5
- Reviews
- 471
- Age
- 1y ago

Nuki Smart Lock Pro (Euro Profile) with Bluetooth WiFi Matter Over Thread Unlock Door remotely Made in Europe Stainless Steel Easy retrofit Installation brushless Motor smart Home Ready
- Price
- £171.64
- Rating
- 4.3/5
- Reviews
- 952
- Age
- 1y ago

Ultion Nuki Smart Lock 2025 Chrome for Doors Under 55mm Thick
- Price
- £245.20
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago

Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Phone into a Key & Allows for keyless Entry Smart doorlock for Easy retrofit Installation Without Cylinder Change
- Price
- £103.46
- Rating
- 3.9/5
- Reviews
- 961
- Age
- 1y ago

Ultion Nuki Smart Lock 2025 White for Doors Under 55mm Thick
- Price
- £244.82
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago
Trending
90-day click momentum
Nuki Keypad 2 NFC (2026) - Unlock Your Door with Apple Home Key NFC Fingerprint or 6-Digit Code Smart Home Accessory for Nuki Smart Lock Matter-Enabled Bluetooth Keypad for Keyless Entry
- Price
- £137.02
- Rating
- 4.5/5
- Reviews
- 1,021
- Age
- 4mo ago

Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Smartphone into a Key Easy retrofit Installation Without Cylinder Change Smart Lock INKL. Keypad
- Price
- £138.65
- Rating
- 3.9/5
- Reviews
- 961
- Age
- 10mo ago

Nuki Smart Lock Ultra (Euro Profile) Electronic Door Lock with Bluetooth WiFi & Matter for Easy Integration in smart Home Unlock Door remotely with 3 Different Locking speeds Stainless Steel
- Price
- £216.53
- Rating
- 4.5/5
- Reviews
- 471
- Age
- 1y ago

Nuki Smart Lock Pro (Euro Profile) with Bluetooth WiFi Matter Over Thread Unlock Door remotely Made in Europe Stainless Steel Easy retrofit Installation brushless Motor smart Home Ready
- Price
- £171.64
- Rating
- 4.3/5
- Reviews
- 952
- Age
- 1y ago

Ultion Nuki Smart Lock 2025 Chrome for Doors Over 55mm Thick
- Price
- £242.73
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago
Newest
by launch date
Nuki Keypad 2 NFC (2026) - Unlock Your Door with Apple Home Key NFC Fingerprint or 6-Digit Code Smart Home Accessory for Nuki Smart Lock Matter-Enabled Bluetooth Keypad for Keyless Entry
- Price
- £137.02
- Rating
- 4.5/5
- Reviews
- 1,021
- Age
- 4mo ago

Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Smartphone into a Key Easy retrofit Installation Without Cylinder Change Smart Lock INKL. Keypad
- Price
- £138.65
- Rating
- 3.9/5
- Reviews
- 961
- Age
- 10mo ago

Ultion Nuki Smart Lock 2025 Chrome for Doors Under 55mm Thick
- Price
- £245.20
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago

Ultion Nuki Smart Lock 2025 White for Doors Under 55mm Thick
- Price
- £244.82
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago

Ultion Nuki Smart Lock 2025 Black for Doors Under 55mm Thick
- Price
- £246.66
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- NUKI77%
- Ultion23%
- Open — no brand owns it (0%)
Demand
Nuki search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Nuki search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nuki smart lock22K/yr
- nuki11K/yr
- nuki smart lock ultra5K/yr
- ultion nuki4K/yr
- nuki smart lock pro3K/yr
Reviews and returns
What reviews say buyers love and hate about Nuki
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I ran the app that told me that my barrel was not compatible
had to change my lock due to the thumbturn I had wasnt compatible
Incompatible
Complaint: Item Received Not in New Condition
This is not what I would expect from a product sold as new
I have one and it's pretty bad, if I paid attention to the details I wouldn't have invested £400 in the lock and keypad
which adds to the feeling of poor quality
it isnt as reliable as I would like
and you cannot lock the door leaving
Unfortunately despite the compatibility checker on Yale's website confirming this smart lock would fit my door, it didn't
I have one and it's pretty bad, if I paid attention to the details I wouldn't have invested £400 in the lock and keypad
I have one and it's pretty bad, if I paid attention to the details I wouldn't have invested £400 in the lock and keypad
It's a little expensive
Quite expensive for something that you may deem unnecessary
Love
Great easy to install smart lock
Great secure lock
Lock works really well
Not to bad to set up
Easy enough to install
Set up was straightforward
Build quality is quite compact
The appearance is pretty good
Excellent product
Make life easy
Functionally, it is very handy
Makes life a lot easier
Safe and very secure, easy to setup
You could argue that it makes it more secure
I have always been very happy with how secure it made me feel when leaving the house
Return
4.8% Return rate 28% Fixable by listing
I ran the app that told me that my barrel was not compatible
had to change my lock due to the thumbturn I had wasnt compatible
Incompatible
It's a little big
Quite a size though
while a bit big
and you cannot lock the door leaving
Unfortunately despite the compatibility checker on Yale's website confirming this smart lock would fit my door, it didn't
I have one and it's pretty bad, if I paid attention to the details I wouldn't have invested £400 in the lock and keypad
it lacks built-in Wi-Fi for remote access
Need to have stable Wi-Fi connection
This means it does not connect to wi-fi
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nuki questions
Answered from the same tracked data.








