Nuki
brand-locked demand (top 5 brands take 100% of clicks) — Nuki doesn't clear our bar today.
Flapen Score
Is Nuki profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nuki is a £116K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 28/100.
Nuki: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.3% over the last 90 days and 1.4% of searches end in a purchase.
£116K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 11 products
Top Nuki products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nuki Smart Lock Ultra (Euro Profile) Electronic Door Lock with Bluetooth WiFi & Matter for Easy Integration in smart Home Unlock Door remotely with 3 Different Locking speeds Stainless Steel
- Price
- £216.53
- Rating
- 4.5/5
- Reviews
- 471
- Age
- 1y ago
Nuki Smart Lock Pro (Euro Profile) with Bluetooth WiFi Matter Over Thread Unlock Door remotely Made in Europe Stainless Steel Easy retrofit Installation brushless Motor smart Home Ready
- Price
- £171.64
- Rating
- 4.3/5
- Reviews
- 952
- Age
- 1y ago
Ultion Nuki Smart Lock 2025 Chrome for Doors Under 55mm Thick
- Price
- £245.20
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago
Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Phone into a Key & Allows for keyless Entry Smart doorlock for Easy retrofit Installation Without Cylinder Change
- Price
- £103.46
- Rating
- 3.9/5
- Reviews
- 961
- Age
- 1y ago
Ultion Nuki Smart Lock 2025 White for Doors Under 55mm Thick
- Price
- £244.82
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago
Trending
90-day click momentum
Nuki Keypad 2 NFC (2026) - Unlock Your Door with Apple Home Key NFC Fingerprint or 6-Digit Code Smart Home Accessory for Nuki Smart Lock Matter-Enabled Bluetooth Keypad for Keyless Entry
- Price
- £137.02
- Rating
- 4.5/5
- Reviews
- 1,021
- Age
- 4mo ago
Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Smartphone into a Key Easy retrofit Installation Without Cylinder Change Smart Lock INKL. Keypad
- Price
- £138.65
- Rating
- 3.9/5
- Reviews
- 961
- Age
- 10mo ago
Nuki Smart Lock Ultra (Euro Profile) Electronic Door Lock with Bluetooth WiFi & Matter for Easy Integration in smart Home Unlock Door remotely with 3 Different Locking speeds Stainless Steel
- Price
- £216.53
- Rating
- 4.5/5
- Reviews
- 471
- Age
- 1y ago
Nuki Smart Lock Pro (Euro Profile) with Bluetooth WiFi Matter Over Thread Unlock Door remotely Made in Europe Stainless Steel Easy retrofit Installation brushless Motor smart Home Ready
- Price
- £171.64
- Rating
- 4.3/5
- Reviews
- 952
- Age
- 1y ago
Ultion Nuki Smart Lock 2025 Chrome for Doors Over 55mm Thick
- Price
- £242.73
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago
Newest
by launch dateNuki Keypad 2 NFC (2026) - Unlock Your Door with Apple Home Key NFC Fingerprint or 6-Digit Code Smart Home Accessory for Nuki Smart Lock Matter-Enabled Bluetooth Keypad for Keyless Entry
- Price
- £137.02
- Rating
- 4.5/5
- Reviews
- 1,021
- Age
- 4mo ago
Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Smartphone into a Key Easy retrofit Installation Without Cylinder Change Smart Lock INKL. Keypad
- Price
- £138.65
- Rating
- 3.9/5
- Reviews
- 961
- Age
- 10mo ago
Ultion Nuki Smart Lock 2025 Chrome for Doors Under 55mm Thick
- Price
- £245.20
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago
Ultion Nuki Smart Lock 2025 White for Doors Under 55mm Thick
- Price
- £244.82
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago
Ultion Nuki Smart Lock 2025 Black for Doors Under 55mm Thick
- Price
- £246.66
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- NUKI77%
- Ultion23%
- Open — no brand owns it (0%)
Nuki demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top Nuki search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nuki smart lock22K/yr
- nuki11K/yr
- nuki smart lock ultra5K/yr
- ultion nuki4K/yr
- nuki smart lock pro3K/yr
What reviews say buyers love and hate about Nuki
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Great easy to install smart lock”
“Not to bad to set up”
“Build quality is quite compact”
“Make life easy”
“Safe and very secure, easy to setup”
What buyers complain about
48% of reviews“I ran the app that told me that my barrel was not compatible”
“Complaint: Item Received Not in New Condition”
“I have one and it's pretty bad, if I paid attention to the details I wouldn't have invested £400 in the lock and keypad”
“and you cannot lock the door leaving”
“I have one and it's pretty bad, if I paid attention to the details I wouldn't have invested £400 in the lock and keypad”
Nuki return rate & reasons
Why buyers send it back, as a share of all return requests.
4.8%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nuki questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
