Is nuki profitable to sell on Amazon United Kingdom?

The niche generates £116K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (28/100).

How competitive is the nuki niche?

2 brands and 5 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nuki?

Top complaints mined from reviews: Compatibility-Overall, Product Condition, Quality-Overall. The return rate is 4.8%.

When does demand for nuki peak?

Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the nuki niche?

Listings span £103.46–£246.66; the average listing price is £186.16 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.

nuki

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good500.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£186.16

avg listing price — sweet spot $15–$100

Market size

Okay£116K

£116K/yr · 45K searches

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£103.46–£246.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, nuki is a £116K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 28/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

nuki market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £47K–£93K; units × avg price
Conversion rate: 1.4%
Avg BSR: #694
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 9.8%
Avg brand age: 31 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

NUKI77%
Ultion23%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top nuki search terms

nuki smart lock22K/yr -18.9%1.4% conv.
nuki11K/yr +5.2%1.6% conv.
nuki smart lock ultra5K/yr +20.0%2.9% conv.
ultion nuki4K/yr +39.7%0.4% conv.
nuki smart lock pro3K/yr -28.0%2.3% conv.

All search terms

Top nuki products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nuki Smart Lock Ultra (Euro Profile) Electronic Door Lock with Bluetooth WiFi & Matter for Easy Integration in smart Home Unlock Door remotely with 3 Different Locking speeds Stainless Steel

NUKI£216.534.5★471 rev

Nuki Smart Lock Pro (Euro Profile) with Bluetooth WiFi Matter Over Thread Unlock Door remotely Made in Europe Stainless Steel Easy retrofit Installation brushless Motor smart Home Ready

NUKI£171.644.3★952 rev

Ultion Nuki Smart Lock 2025 Chrome for Doors Under 55mm Thick

Ultion£245.204.2★25 rev

Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Phone into a Key & Allows for keyless Entry Smart doorlock for Easy retrofit Installation Without Cylinder Change

NUKI£103.463.9★961 rev

Ultion Nuki Smart Lock 2025 White for Doors Under 55mm Thick

Ultion£244.824.2★25 rev

Newest

by launch date

Nuki Keypad 2 NFC (2026) - Unlock Your Door with Apple Home Key NFC Fingerprint or 6-Digit Code Smart Home Accessory for Nuki Smart Lock Matter-Enabled Bluetooth Keypad for Keyless Entry

NUKI£137.021,021 rev

4mo ago

Nuki Smart Lock Go (2025) with Bluetooth WiFi & Matter Electronic Door Lock Turns Smartphone into a Key Easy retrofit Installation Without Cylinder Change Smart Lock INKL. Keypad

NUKI£138.65961 rev

10mo ago

Ultion Nuki Smart Lock 2025 Chrome for Doors Under 55mm Thick

Ultion£245.2025 rev

12mo ago

Ultion Nuki Smart Lock 2025 White for Doors Under 55mm Thick

Ultion£244.8225 rev

12mo ago

Ultion Nuki Smart Lock 2025 Black for Doors Under 55mm Thick

Ultion£246.6625 rev

12mo ago

What buyers say about nuki

What buyers praise and complain about, mined from review topics.

What buyers love

Locking Mechanism23%

“Great easy to install smart lock”

Assembly/Installation14%

“Not to bad to set up”

Quality-Overall7%

“Build quality is quite compact”

Ease Of Use7%

“Make life easy”

Security5%

“Safe and very secure, easy to setup”

Value For Money5%

“In terms of value for money, I think its a strong offering”

Design-Overall4%

“Build quality is quite compact”

Size-Overall4%

“it still fitted okay”

Compatibility-Overall2%

“Recommended as long as you have a compatible lock”

Efficiency2%

“works well”

What buyers complain about

Compatibility-Overall11%

“I ran the app that told me that my barrel was not compatible”

Product Condition9%

“Complaint: Item Received Not in New Condition”

Quality-Overall5%

“I have one and it's pretty bad, if I paid attention to the details I wouldn't have invested £400 in the lock and keypad”

Locking Mechanism5%

“and you cannot lock the door leaving”

Value For Money4%

“I have one and it's pretty bad, if I paid attention to the details I wouldn't have invested £400 in the lock and keypad”

Size-Overall3%

“It's a little big”

Instructions/User Manual/Troubleshooting3%

“The lack of paper instructions is a little annoying”

Connectivity-Overall3%

“it lacks built-in Wi-Fi for remote access”

Charging2%

“Shame the batteries aren't rechargeable”

Durability2%

“it failed after just 2 weeks”

Top return reasons

Compatibility-Overall33%

Size-Overall25%

Locking Mechanism7%

Connectivity-Overall5%

Defective Material/Parts5%

Mechanism Issues4%

Functionality-Overall4%

Charging2%

Value For Money2%

Product Condition2%

Common questions

Is nuki profitable to sell on Amazon United Kingdom?: The niche generates £116K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (28/100).
How competitive is the nuki niche?: 2 brands and 5 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nuki?: Top complaints mined from reviews: Compatibility-Overall, Product Condition, Quality-Overall. The return rate is 4.8%.
When does demand for nuki peak?: Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the nuki niche?: Listings span £103.46–£246.66; the average listing price is £186.16 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.

nuki

nuki market data

Competition & brand share

Demand & seasonality

Top nuki search terms

Top nuki products on Amazon

Top sellers

Newest

Trending

What buyers say about nuki

What buyers love

What buyers complain about

Top return reasons

Common questions

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