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Nuki

Fail

The top 5 brands take 100% of clicks, so Nuki is a Fail.

Flapen Score
28
28 / 100
Ranks 2,203 of 2,225 DIY & Tools niches · −21 vs the category median of 49
Market size
£116K/yr45K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
85%top-5 click share · 2 brands · 5 sellers

Flapen Score

Nuki against its category

The dotted line is the DIY & Tools average. Past it, Nuki is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuki market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nuki 45K times last year and spent an estimated £116K. All 2 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
1.4%
Market size, estimated
£116Ka year
Peak month
November2.0× the quietest month
Top search term
nuki smart lock22K searches a year

02 · Price

A sale here is worth £186.16.

Listings sell for £186.16 on average, from £103.46 to £246.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £186.16 that is £0 to £19K a year per listing.

Average price
£186.16above the $15 to $100 sweet spot
Price range
£103.46–£246.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£19K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #694 within Door Hardware & Locks. It carries 501 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#694in Door Hardware & Locks
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
501per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Nuki products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • NUKI77%
  • Ultion23%
  • Open — no brand owns it (0%)

Demand

Nuki search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Nuki search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nuki smart lock22K/yr
  • nuki11K/yr
  • nuki smart lock ultra5K/yr
  • ultion nuki4K/yr
  • nuki smart lock pro3K/yr

Reviews and returns

What reviews say buyers love and hate about Nuki

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Locking Mechanism”
11%of negative reviews mention “Compatibility-Overall”
4.8%of orders come back
“I ran the app that told me that my barrel was not compatible”
A buyer, on “Compatibility-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nuki questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data