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Night Light Torch

Fail

Shoppers spend an estimated $24K a year here, so Night Light Torch is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£24K/yr21K searches / yr
90-day growth
-35.6%search demand this quarter
Competition
56%top-5 click share · 11 brands · 31 sellers

Flapen Score

Night Light Torch against its category

The dotted line is the DIY & Tools average. Past it, Night Light Torch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Night Light Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Night Light Torch 21K times last year and spent an estimated £24K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
5.0%
Market size, estimated
£24Ka year
Peak month
November2.5× the quietest month
Top search term
plug in emergency light4K searches a year

02 · Price

A sale here is worth £22.27.

Listings sell for £22.27 on average, from £10.52 to £50.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £22.27 that is £0 to £2K a year per listing.

Average price
£22.27inside the $15 to $100 sweet spot
Price range
£10.52–£50.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #366 within Hand Tools. It carries 574 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#366in Hand Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
574per listing
Listings tracked
21

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Night Light Torch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£943£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

31

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 99%

Open market

6%

  • Xtralite60%
  • SAFETLIGHT10%
  • HuuppHip9%
  • BORDRISE7%
  • Luqixcey5%
  • UltraSecure3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Night Light Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Night Light Torch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plug in emergency light4K/yr
  • night light torch5K/yr
  • xtralite nitesafe torch4K/yr
  • plug in torch5K/yr
  • xtralite3K/yr

Reviews and returns

What reviews say buyers love and hate about Night Light Torch

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
38%of negative reviews mention “Durability”
1.5%of orders come back
“Broken”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Night Light Torch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data