Is night light torch profitable to sell on Amazon United Kingdom?

The niche generates £24K/yr across 21 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Skip it (43/100).

How competitive is the night light torch niche?

11 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in night light torch?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.5%.

When does demand for night light torch peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the night light torch niche?

Listings span £10.52–£50.89; the average listing price is £22.27 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.

night light torch

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Avg price

Great£22.27

avg listing price — sweet spot $15–$100

Price range

Great£10.52–£50.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good573.62

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-35.6%

90-day search growth — must beat 0% to launch

Market size

Bad£24K

£24K/yr · 21K searches

According to Flapen's Amazon United Kingdom niche tracking, night light torch is a £24K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

night light torch market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £28K–£33K; units × avg price
Conversion rate: 5.0%
Avg BSR: #366
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 4.5%
Avg brand age: 48 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

Xtralite60%
SAFETLIGHT10%
HuuppHip9%
BORDRISE7%
Luqixcey5%
UltraSecure3%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -35.6% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top night light torch search terms

plug in emergency light4K/yr -20.9%5.7% conv.
night light torch5K/yr -29.4%1.9% conv.
xtralite nitesafe torch4K/yr -27.6%10.2% conv.
plug in torch5K/yr -55.8%5.8% conv.
xtralite3K/yr -38.3%4.2% conv.

All search terms

Top night light torch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Xtralite NiteSafe 3-in-1 Rechargeable LED Torch Night Light and Automatic Power Failure Light Induction Charging Weatherproof 80 Lumens Energy Efficient for Home Camping and Emergencies

Xtralite£16.514.4★1,031 rev

Xtralite NiteSafe Sensor II Night Light - 4 Function Motion Sensor LED Rechargeable Nightlight Power Failure Light Torch

Xtralite£19.304.5★957 rev

*NEW* 3-in-1 Rechargeable Torch Automatic Night Light & Emergency Power Cut Light. As seen on BBCsDragons Den

SAFETLIGHT£15.384.5★838 rev

Xtralite NiteSafe Maxi Rechargeable Night Light - 4 Function LED Nightlight Power Failure Light Torch and Worklight

Xtralite£18.214.5★910 rev

Xtralite Nitesafe Duo Rechargeable Night Light & LED Torch Automatic Power Failure Light with Motion Sensor Dual Night Light Modes Wireless Induction Charging

Xtralite£16.814.4★932 rev

Newest

by launch date

Plug in Motion Sensor Night Light 1 Pack 4-in-1 Emergency Light with Rechargeable Base Bright Power Failure Light Portable Emergency Torch Plug in Night Light for Hallway Stairs Nursery Bedroom

BORDRISE£15.7113 rev

3mo ago

Klarlight Rechargeable Night Light Torch Plug in Emergency Lighting with Light Sensor Power Failure Light Rechargeable UK Plug Base for Nursery Hallway Hurricane Preparedness Supplies 1-Pack

Klarlight£15.029 rev

5mo ago

Plug in Motion Sensor Night Light 4 in 1 Automatic Power Failure Light Emergency Light Portable LED Torch Wireless Induction Charging Plug in Night Light for Hallway Stairs Bedroom 2 Pack

BORDRISE£24.8441 rev

10mo ago

4-Pack Plug in Motion Sensor Night Light 4 in 1 Emergency Light with Rechargeable Base Bright Power Failure Light Portable Emergency Torch Plug in Night Light for Hallway Stairs Nursery Bedroom

Mekturm£50.8917 rev

11mo ago

2 Pack Plug in Motion Sensor Night Light 4 in 1 Emergency Light with Rechargeable Base Bright Power Failure Light Portable Emergency Torch Plug in Night Light for Hallway Stairs Nursery Bedroom

HuuppHip£28.4688 rev

1y ago

What buyers say about night light torch

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Great Light”

Quality-Overall16%

“Great kit”

Advertised Vs Actual Product10%

“As advertised”

Value For Money10%

“Good value”

Charging6%

“Holds it's charge a long time”

Ease Of Use5%

“Easy to use”

Efficiency3%

“Works well and gives reassurance”

Portability2%

“I also like that it doubles as a portable torch”

Size-Overall2%

“Once removed the item fits perfectly and works well”

Safety Standards2%

“come on providing again greater safety for the less able”

What buyers complain about

Durability38%

“Broken”

Charging8%

“One thing that could be improved on is that I can't see any charging indicator”

Quality-Overall6%

“Return window is short so disappointed with the quality and back up”

Touch/Button Controls3%

“power on/off button does not work”

Design-Overall3%

“Poorly designed product”

Functionality-Overall3%

“Not working when arrived”

Defective Material/Parts3%

“The sensor is probably having an issue”

Value For Money3%

“Expensive to buy”

Battery Life2%

“Battery is useless”

Brightness/Shine/Glow2%

“Expensive and not very bright”

Top return reasons

Functionality-Overall33%

Brightness/Shine/Glow15%

Charging15%

Defective Material/Parts13%

Size-Overall4%

Heating3%

Socket/Port/Plug2%

Quality-Overall1%

Durability1%

Compatibility-Overall1%

Common questions

Is night light torch profitable to sell on Amazon United Kingdom?: The niche generates £24K/yr across 21 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Skip it (43/100).
How competitive is the night light torch niche?: 11 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in night light torch?: Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.5%.
When does demand for night light torch peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the night light torch niche?: Listings span £10.52–£50.89; the average listing price is £22.27 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.