Skip to content

Night Light Torch

Fail

Shoppers spend only $24K a year here, so Night Light Torch is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£24K/yr21K searches / yr
90-day growth
-35.6%search demand this quarter
Competition
56%top-5 click share · 11 brands · 31 sellers

Flapen Score

Night Light Torch against its category

The dotted line is the DIY & Tools average. Past it, Night Light Torch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Night Light Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Night Light Torch 21K times last year and spent an estimated £24K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
5.0%
Market size, estimated
£24Ka year
Peak month
November2.5× the quietest month
Top search term
plug in emergency light4K searches a year

02 · Price

A sale here is worth £22.27.

Listings sell for £22.27 on average, from £10.52 to £50.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £22.27 that is £0 to £2K a year per listing.

Average price
£22.27inside the $15 to $100 sweet spot
Price range
£10.52–£50.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #366 within Hand Tools. It carries 574 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#366in Hand Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
574per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Night Light Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£943£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

31

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

6%

  • Xtralite60%
  • SAFETLIGHT10%
  • HuuppHip9%
  • BORDRISE7%
  • Luqixcey5%
  • UltraSecure3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Night Light Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Night Light Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plug in emergency light4K/yr
  • night light torch5K/yr
  • xtralite nitesafe torch4K/yr
  • plug in torch5K/yr
  • xtralite3K/yr

Reviews and returns

What reviews say buyers love and hate about Night Light Torch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability38%−0.25

Broken

didnt last

failed within few months

Charging8%−0.01

One thing that could be improved on is that I can't see any charging indicator

so when it's plugged in I can't see if it is charging or not

Wont charge at all

Quality-Overall6%+0.33

Return window is short so disappointed with the quality and back up

Poor quality

Rubbish

Touch/Button Controls3%−0.02

power on/off button does not work

6 months and the touch function stopped working

Design-Overall3%−0.02

Poorly designed product

Love

Brightness/Shine/Glow35%+2.74

Great Light

it has a good brightness

Very bright

Quality-Overall16%+0.33

Great kit

Really good product, we bought then for downstairs and upstairs hallways, they are brilliant, motion activated so no need to turn on main light’s

Excellent product

Advertised Vs Actual Product10%+0.61

As advertised

Exactly as described

exactly what i needed

Value For Money10%+0.54

Good value

Great value for money

Excellent value

Charging6%−0.01

Holds it's charge a long time

I know were it is and always fully charged

Very handy and long lasting charge

Return

1.5% Return rate 4% Fixable by listing

Functionality-Overall33%▃▄▆▆█▄

Not working when arrived

one didnt work properly

Brightness/Shine/Glow15%▆▅▂██▄

Expensive and not very bright

but the nightlight will not come on

Charging15%▆▇▆█▂█

One thing that could be improved on is that I can't see any charging indicator

so when it's plugged in I can't see if it is charging or not

Wont charge at all

Defective Material/Parts13%█▄▆▅▄▄

The sensor is probably having an issue

Size-Overall4%▁▅█▅▁▁

FAQ

Common Night Light Torch questions

Answered from the same tracked data.