Night Light Torch
FailShoppers spend only $24K a year here, so Night Light Torch is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £24K/yr21K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 31 sellers
Flapen Score
Night Light Torch against its category
The dotted line is the DIY & Tools average. Past it, Night Light Torch is stronger. Inside it, weaker.
Market
The Night Light Torch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Night Light Torch 21K times last year and spent an estimated £24K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £24Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- plug in emergency light4K searches a year
02 · Price
A sale here is worth £22.27.
Listings sell for £22.27 on average, from £10.52 to £50.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £22.27 that is £0 to £2K a year per listing.
- Average price
- £22.27inside the $15 to $100 sweet spot
- Price range
- £10.52–£50.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #366 within Hand Tools. It carries 574 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #366in Hand Tools
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 574per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Night Light Torch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Xtralite NiteSafe 3-in-1 Rechargeable LED Torch Night Light and Automatic Power Failure Light Induction Charging Weatherproof 80 Lumens Energy Efficient for Home Camping and Emergencies
- Price
- £16.51
- Rating
- 4.4/5
- Reviews
- 1,031
- Age
- 12y ago

Xtralite NiteSafe Sensor II Night Light - 4 Function Motion Sensor LED Rechargeable Nightlight Power Failure Light Torch
- Price
- £19.30
- Rating
- 4.5/5
- Reviews
- 957
- Age
- 12y ago

*NEW* 3-in-1 Rechargeable Torch Automatic Night Light & Emergency Power Cut Light. As seen on BBCsDragons Den
- Price
- £15.38
- Rating
- 4.5/5
- Reviews
- 838
- Age
- 16y ago

Xtralite NiteSafe Maxi Rechargeable Night Light - 4 Function LED Nightlight Power Failure Light Torch and Worklight
- Price
- £18.21
- Rating
- 4.5/5
- Reviews
- 910
- Age
- 12y ago

Xtralite Nitesafe Duo Rechargeable Night Light & LED Torch Automatic Power Failure Light with Motion Sensor Dual Night Light Modes Wireless Induction Charging
- Price
- £16.81
- Rating
- 4.4/5
- Reviews
- 932
- Age
- 11y ago
Trending
90-day click momentum
Klarlight Rechargeable Night Light Torch Plug in Emergency Lighting with Light Sensor Power Failure Light Rechargeable UK Plug Base for Nursery Hallway Hurricane Preparedness Supplies 1-Pack
- Price
- £15.02
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago

Plug in Motion Sensor Night Light 1 Pack 4-in-1 Emergency Light with Rechargeable Base Bright Power Failure Light Portable Emergency Torch Plug in Night Light for Hallway Stairs Nursery Bedroom
- Price
- £15.71
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 3mo ago

Plug in Motion Sensor Night Light 4 in 1 Automatic Power Failure Light Emergency Light Portable LED Torch Wireless Induction Charging Plug in Night Light for Hallway Stairs Bedroom 2 Pack
- Price
- £24.84
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 10mo ago

Xtralite NiteSafe Maxi Rechargeable Night Light - 4 Function LED Nightlight Power Failure Light Torch and Worklight
- Price
- £18.21
- Rating
- 4.5/5
- Reviews
- 910
- Age
- 12y ago

Xtralite Rechargeable LED Emergency Light Power Failure Night Light & Torch with Motion Sensor Dusk-to-Dawn Mode Induction Charging Duo+
- Price
- £18.23
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 10y ago
Newest
by launch date
Plug in Motion Sensor Night Light 1 Pack 4-in-1 Emergency Light with Rechargeable Base Bright Power Failure Light Portable Emergency Torch Plug in Night Light for Hallway Stairs Nursery Bedroom
- Price
- £15.71
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 3mo ago

Klarlight Rechargeable Night Light Torch Plug in Emergency Lighting with Light Sensor Power Failure Light Rechargeable UK Plug Base for Nursery Hallway Hurricane Preparedness Supplies 1-Pack
- Price
- £15.02
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago

Plug in Motion Sensor Night Light 4 in 1 Automatic Power Failure Light Emergency Light Portable LED Torch Wireless Induction Charging Plug in Night Light for Hallway Stairs Bedroom 2 Pack
- Price
- £24.84
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 10mo ago

4-Pack Plug in Motion Sensor Night Light 4 in 1 Emergency Light with Rechargeable Base Bright Power Failure Light Portable Emergency Torch Plug in Night Light for Hallway Stairs Nursery Bedroom
- Price
- £50.89
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 11mo ago

2 Pack Plug in Motion Sensor Night Light 4 in 1 Emergency Light with Rechargeable Base Bright Power Failure Light Portable Emergency Torch Plug in Night Light for Hallway Stairs Nursery Bedroom
- Price
- £28.46
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
31
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
6%
- Xtralite60%
- SAFETLIGHT10%
- HuuppHip9%
- BORDRISE7%
- Luqixcey5%
- UltraSecure3%
- Open — no brand owns it (5 brands, 6%)
Demand
Night Light Torch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Night Light Torch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plug in emergency light4K/yr
- night light torch5K/yr
- xtralite nitesafe torch4K/yr
- plug in torch5K/yr
- xtralite3K/yr
Reviews and returns
What reviews say buyers love and hate about Night Light Torch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken
didnt last
failed within few months
One thing that could be improved on is that I can't see any charging indicator
so when it's plugged in I can't see if it is charging or not
Wont charge at all
Return window is short so disappointed with the quality and back up
Poor quality
Rubbish
power on/off button does not work
6 months and the touch function stopped working
Poorly designed product
Love
Great Light
it has a good brightness
Very bright
Great kit
Really good product, we bought then for downstairs and upstairs hallways, they are brilliant, motion activated so no need to turn on main light’s
Excellent product
As advertised
Exactly as described
exactly what i needed
Good value
Great value for money
Excellent value
Holds it's charge a long time
I know were it is and always fully charged
Very handy and long lasting charge
Return
1.5% Return rate 4% Fixable by listing
Not working when arrived
one didnt work properly
Expensive and not very bright
but the nightlight will not come on
One thing that could be improved on is that I can't see any charging indicator
so when it's plugged in I can't see if it is charging or not
Wont charge at all
The sensor is probably having an issue
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Night Light Torch questions
Answered from the same tracked data.








