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Night Briquettes for Wood Burner

Fail

Demand is soft, at -90.1% this quarter, so Night Briquettes for Wood Burner is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£94K/yr47K searches / yr
90-day growth
-90.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Night Briquettes for Wood Burner against its category

The dotted line is the DIY & Tools average. Past it, Night Briquettes for Wood Burner is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Night Briquettes for Wood Burner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Night Briquettes for Wood Burner 47K times last year and spent an estimated £94K. All 3 brands take every click. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-90.1%
Conversion, latest week
7.7%
Market size, estimated
£94Ka year
Peak month
November34.9× the quietest month
Top search term
night briquettes13K searches a year

02 · Price

A sale here is worth £26.26.

Listings sell for £26.26 on average, from £16.21 to £36.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £26.26 that is £7K to £13K a year per listing.

Average price
£26.26inside the $15 to $100 sweet spot
Price range
£16.21–£36.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£7K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Fireplaces, Stoves & Accessories. It carries 623 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#62in Fireplaces, Stoves & Accessories
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
623per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Night Briquettes for Wood Burner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Lekto Woodfuels59%
  • Shelby Wood Company21%
  • Generic21%

Demand

Night Briquettes for Wood Burner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 34.9×

Search terms

Top Night Briquettes for Wood Burner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • night briquettes13K/yr
  • lekto night briquettes12K/yr
  • night briquettes for wood burner19K/yr
  • lekto wood fuels3K/yr

Reviews and returns

What reviews say buyers love and hate about Night Briquettes for Wood Burner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating18%−0.14

heat output is non existence

Heat Logs

Moderate heat

Advertised Vs Actual Product17%−0.37

Misadvertised for long heat use - nowhere near an 8 hour burn

Not what they promise

They are not heat logs they are overnight logs so unlike me read the description

Value For Money17%+0.28

Crapsave your money its like putting £5 notes on the log burner

expensive

Waste of money

Quality-Overall11%−0.01

Not as good as the real thing

Poor product

Durability8%−0.27

Don't last very long I put 2 on stove

not long term

Love

Value For Money14%+0.28

competitive price

And good value for money

good price

Advertised Vs Actual Product12%−0.37

Seem to work as advertised

As described

Exactly as described

Quality-Overall12%−0.01

this is a product that genuinely deserves positive feedback

Great product

Good as leading brand if not better

Durability11%−0.27

Lasts

as for time they last

they last ages

Ease Of Use10%+0.98

Ideal for my use

ok for the occasional use

Small and efficient item, Id say

Return

0.0% Return rate 0% Fixable by listing

Functionality-Overall25%▁▁▁█▁▁
Value For Money25%▁▁█▁▁▁

Crapsave your money its like putting £5 notes on the log burner

expensive

Waste of money

Flammable25%█▁▁▁▁▁

they will just burn up too fast

Too much smoke

Defective Material/Parts13%▁▁▁█▁▁
Smell13%▁▁▁█▁▁

FAQ

Common Night Briquettes for Wood Burner questions

Answered from the same tracked data.