Nest Thermostat
brand-locked demand (top 5 brands take 100% of clicks) — Nest Thermostat doesn't clear our bar today.
Flapen Score
Is Nest Thermostat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nest Thermostat is a £2.2M/yr Amazon United Kingdom market (874K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Nest Thermostat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -48.8% over the last 90 days and 2.1% of searches end in a purchase.
£2.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 16 products
Top Nest Thermostat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hive Thermostat for Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £89.38
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 1y ago
Hive Thermostat for Heating & Hot Water Control (Conventional Boilers) With Hive Nano 3 Hub White A Conventional Boiler is Required
- Price
- £121.19
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 1y ago
Hive Thermostat Mini For Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £55.23
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 1y ago
Hive Thermostat For Heating Control (Combi Boilers) With Hive Nano 3 Hub (OpenTherm) White A Combi Boiler is Required
- Price
- £120.13
- Rating
- 4.4/5
- Reviews
- 325
- Age
- 1y ago
Google Nest Learning Thermostat 3rd Generation White Wi-Fi Modern Style HVAC Control Thermostat
- Price
- £297.19
- Rating
- 4.4/5
- Reviews
- 1,848
- Age
- 10y ago
Trending
90-day click momentum
Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
- Price
- £83.15
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago
Google Nest Learning Thermostat 3rd Generation White Wi-Fi Modern Style HVAC Control Thermostat
- Price
- £297.19
- Rating
- 4.4/5
- Reviews
- 1,848
- Age
- 10y ago
Hive Thermostat for Heating (Combi Boiler) with Hive Hub - Energy Saving Thermostat to highlight the boiler needed is a combi boiler Black chrome
- Price
- £137.60
- Rating
- 4.5/5
- Reviews
- 1,775
- Age
- 5y ago
Hive Thermostat Mini For Heating Control (Self Install) With Hive Nano 3 Hub (OpenTherm) White A Combi Boiler is Required
- Price
- £97.64
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago
tado Wireless Smart Thermostat X Starter Kit with Bridge X and Stand Boiler and Hot Water Control via App & Smart Speaker (Alexa Siri Google Assistant)
- Price
- £104.81
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 1y ago
Newest
by launch date
Hive Nano 3
- Price
- £57.53
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 11mo ago
Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
- Price
- £83.15
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago
Google Nest Programmable Smart Learning Thermostat for Home Compatible with Alexa (Polished Steel)
- Price
- £190.83
- Rating
- 3.8/5
- Reviews
- 54
- Age
- 1y ago
Hive Thermostat Mini For Heating Control & Hot Water (Self Install) With Hive Nano 3 Hub (OpenTherm) White A Conventional Boiler is Required
- Price
- £94.12
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
Hive Thermostat for Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £89.38
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 rising
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Hive84%
- Google14%
- tado2%
Nest Thermostat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Top Nest Thermostat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hive thermostat358K/yr
- hive224K/yr
- nest thermostat148K/yr
- google nest thermostat35K/yr
- the hive7K/yr
- nest thermostat 4th generation22K/yr
- nest heatlink7K/yr
- nest thermostat 4th generation uk6K/yr
- hive heating8K/yr
- google thermostat6K/yr
What reviews say buyers love and hate about Nest Thermostat
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Ease of installation”
“Easy to use”
“The build quality is also good and feels solid”
“Well worth it”
“Does the Job”
What buyers complain about
79% of reviews“Keeps on losing connection”
“Not feasible as it doesn't read the room temperature properly”
“Overpriced Garbage”
“Nightmare to set up”
“Awful product and company Dont buy”
Nest Thermostat return rate & reasons
Why buyers send it back, as a share of all return requests.
5.9%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nest Thermostat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
