Nest Thermostat
FailThe top 5 brands take 100% of clicks, so Nest Thermostat is a Fail.
- Flapen Score
- 39 / 100Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 4939
- Market size
- £2.2M/yr874K searches / yr
- 90-day growth
- -48.8%search demand this quarter
- Competition
- 70%top-5 click share · 3 brands · 40 sellers
Flapen Score
Nest Thermostat against its category
The dotted line is the DIY & Tools average. Past it, Nest Thermostat is stronger. Inside it, weaker.
Market
The Nest Thermostat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nest Thermostat 874K times last year and spent an estimated £2.2M. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 874K
- Growth, 90 days vs prior 90
- -48.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £2.2Ma year
- Peak month
- November7.4× the quietest month
- Top search term
- hive thermostat358K searches a year
02 · Price
A sale here is worth £117.79.
Listings sell for £117.79 on average, from £38.53 to £297.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £117.79 that is £59K to £88K a year per listing.
- Average price
- £117.79above the $15 to $100 sweet spot
- Price range
- £38.53–£297.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £59K–£88K
- Returns
- 5.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #113 within Building Supplies. It carries 995 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 81%
- Out of stock, average day
- 15.4%
- Average rank
- #113in Building Supplies
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 995per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Nest Thermostat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hive Thermostat for Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £89.38
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 1y ago

Hive Thermostat for Heating & Hot Water Control (Conventional Boilers) With Hive Nano 3 Hub White A Conventional Boiler is Required
- Price
- £121.19
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 1y ago

Hive Thermostat Mini For Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £55.23
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 1y ago

Hive Thermostat For Heating Control (Combi Boilers) With Hive Nano 3 Hub (OpenTherm) White A Combi Boiler is Required
- Price
- £120.13
- Rating
- 4.4/5
- Reviews
- 325
- Age
- 1y ago

Google Nest Learning Thermostat 3rd Generation White Wi-Fi Modern Style HVAC Control Thermostat
- Price
- £297.19
- Rating
- 4.4/5
- Reviews
- 1,848
- Age
- 10y ago
Trending
90-day click momentum
Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
- Price
- £83.15
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago

Google Nest Learning Thermostat 3rd Generation White Wi-Fi Modern Style HVAC Control Thermostat
- Price
- £297.19
- Rating
- 4.4/5
- Reviews
- 1,848
- Age
- 10y ago

Hive Thermostat for Heating (Combi Boiler) with Hive Hub - Energy Saving Thermostat to highlight the boiler needed is a combi boiler Black chrome
- Price
- £137.60
- Rating
- 4.5/5
- Reviews
- 1,775
- Age
- 5y ago

Hive Thermostat Mini For Heating Control (Self Install) With Hive Nano 3 Hub (OpenTherm) White A Combi Boiler is Required
- Price
- £97.64
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago

tado Wireless Smart Thermostat X Starter Kit with Bridge X and Stand Boiler and Hot Water Control via App & Smart Speaker (Alexa Siri Google Assistant)
- Price
- £104.81
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 1y ago
Newest
by launch date
Hive Nano 3
- Price
- £57.53
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 11mo ago

Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
- Price
- £83.15
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago

Google Nest Programmable Smart Learning Thermostat for Home Compatible with Alexa (Polished Steel)
- Price
- £190.83
- Rating
- 3.8/5
- Reviews
- 54
- Age
- 1y ago

Hive Thermostat Mini For Heating Control & Hot Water (Self Install) With Hive Nano 3 Hub (OpenTherm) White A Conventional Boiler is Required
- Price
- £94.12
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

Hive Thermostat for Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £89.38
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Hive84%
- Google14%
- tado2%
Demand
Nest Thermostat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Nest Thermostat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hive thermostat358K/yr
- hive224K/yr
- nest thermostat148K/yr
- google nest thermostat35K/yr
- the hive7K/yr
- nest thermostat 4th generation22K/yr
- nest heatlink7K/yr
- nest thermostat 4th generation uk6K/yr
- hive heating8K/yr
- google thermostat6K/yr
Reviews and returns
What reviews say buyers love and hate about Nest Thermostat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Keeps on losing connection
Connection issues
had started to lose connection all the time
Not feasible as it doesn't read the room temperature properly
now none of them are working properly
Not working
Overpriced Garbage
this was vaguely cheapt
It's more expensive than competitors
Nightmare to set up
thus a bit more difficult to set up
a bit of a headache to install
Awful product and company Dont buy
Absolute rubbish - does not do what it should
Garbage
Love
Ease of installation
Easy to set up
Good once setup
Easy to use
Makes life so much easier
far more user-friendly
The build quality is also good and feels solid
Excellent product
Good quality control unit
Well worth it
value for money
Good value for money
Does the Job
working as it should
As described
Return
5.9% Return rate 7% Fixable by listing
It wouldnt pair
Would not work with our system
Returned not compatible with my system
Keeps on losing connection
Connection issues
had started to lose connection all the time
Not feasible as it doesn't read the room temperature properly
now none of them are working properly
Not working
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nest Thermostat questions
Answered from the same tracked data.








