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Nest Thermostat

Fail

The top 5 brands take 100% of clicks, so Nest Thermostat is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£2.2M/yr874K searches / yr
90-day growth
-48.8%search demand this quarter
Competition
70%top-5 click share · 3 brands · 40 sellers

Flapen Score

Nest Thermostat against its category

The dotted line is the DIY & Tools average. Past it, Nest Thermostat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nest Thermostat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nest Thermostat 874K times last year and spent an estimated £2.2M. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
874K
Growth, 90 days vs prior 90
-48.8%
Conversion, latest week
2.1%
Market size, estimated
£2.2Ma year
Peak month
November7.4× the quietest month
Top search term
hive thermostat358K searches a year

02 · Price

A sale here is worth £117.79.

Listings sell for £117.79 on average, from £38.53 to £297.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £117.79 that is £59K to £88K a year per listing.

Average price
£117.79above the $15 to $100 sweet spot
Price range
£38.53–£297.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£59K–£88K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #113 within Building Supplies. It carries 995 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
81%
Out of stock, average day
15.4%
Average rank
#113in Building Supplies
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
995per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Nest Thermostat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£217K£434K£652K£869K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

40

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • Hive84%
  • Google14%
  • tado2%

Demand

Nest Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Nest Thermostat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hive thermostat358K/yr
  • hive224K/yr
  • nest thermostat148K/yr
  • google nest thermostat35K/yr
  • the hive7K/yr
  • nest thermostat 4th generation22K/yr
  • nest heatlink7K/yr
  • nest thermostat 4th generation uk6K/yr
  • hive heating8K/yr
  • google thermostat6K/yr

Reviews and returns

What reviews say buyers love and hate about Nest Thermostat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Connectivity-Overall”
5.9%of orders come back
“Keeps on losing connection”
A buyer, on “Connectivity-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nest Thermostat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data