nest thermostat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible£2.2M£2.2M/yr · 874K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£117.79avg listing price — sweet spot $15–$100
Review moat
Good994.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Bad£38.53–£297.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-48.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nest thermostat is a £2.2M/yr Amazon United Kingdom market (874K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
nest thermostat market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £1.5M–£1.8M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 75%
- Out of stock
- 15.4%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Hive84%
- Google14%
- tado2%
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -48.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Top nest thermostat search terms
- hive thermostat358K/yr
- hive224K/yr
- nest thermostat148K/yr
- google nest thermostat35K/yr
- the hive7K/yr
- nest thermostat 4th generation22K/yr
- nest heatlink7K/yr
- nest thermostat 4th generation uk6K/yr
- hive heating8K/yr
- google thermostat6K/yr
Top nest thermostat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hive Thermostat for Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
Hive£89.384.2★184 rev
Hive Thermostat for Heating & Hot Water Control (Conventional Boilers) With Hive Nano 3 Hub White A Conventional Boiler is Required
Hive£121.194.5★192 rev
Hive Thermostat Mini For Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
Hive£55.234.2★190 rev
Hive Thermostat For Heating Control (Combi Boilers) With Hive Nano 3 Hub (OpenTherm) White A Combi Boiler is Required
Hive£120.134.4★325 rev
Google Nest Learning Thermostat 3rd Generation White Wi-Fi Modern Style HVAC Control Thermostat
Google£297.194.4★1,848 rev
Newest
by launch date
Hive Nano 3
Hive£57.53182 rev
Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
Google£83.152 rev
Google Nest Programmable Smart Learning Thermostat for Home Compatible with Alexa (Polished Steel)
Google£190.8354 rev
Hive Thermostat Mini For Heating Control & Hot Water (Self Install) With Hive Nano 3 Hub (OpenTherm) White A Conventional Boiler is Required
Hive£94.1259 rev
Hive Thermostat for Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
Hive£89.38184 rev
Trending
90-day click momentumGoogle Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
Google£83.152.0★
Google Nest Learning Thermostat 3rd Generation White Wi-Fi Modern Style HVAC Control Thermostat
Google£297.194.4★
Hive Thermostat for Heating (Combi Boiler) with Hive Hub - Energy Saving Thermostat to highlight the boiler needed is a combi boiler Black chrome
Hive£137.604.5★
Hive Thermostat Mini For Heating Control (Self Install) With Hive Nano 3 Hub (OpenTherm) White A Combi Boiler is Required
Hive£97.644.0★
tado Wireless Smart Thermostat X Starter Kit with Bridge X and Stand Boiler and Hot Water Control via App & Smart Speaker (Alexa Siri Google Assistant)
tado£104.814.2★
What buyers say about nest thermostat
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of installation”
“Easy to use”
“The build quality is also good and feels solid”
“Well worth it”
“Does the Job”
“Works well”
“He fits lots of these”
“connected to my WiFi”
“comes with long lasting batteries and connects well, good instructions and is overall a great heating control”
“instructions are online for each box”
What buyers complain about
“Keeps on losing connection”
“Not feasible as it doesn't read the room temperature properly”
“Overpriced Garbage”
“Nightmare to set up”
“Awful product and company Dont buy”
“Some of the worst pairing instructions Ive seen”
“the fact that 3 out of 4 I have purchased have all broke with the same issue. see pictures”
“It wouldnt pair”
“But each of these issues means you wake up with no heating or hot water”
“Cheap plastic”
Top return reasons
Common questions
- Is nest thermostat profitable to sell on Amazon United Kingdom?
- The niche generates £2.2M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the nest thermostat niche?
- 3 brands and 40 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nest thermostat?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Value For Money. The return rate is 5.9% — above our launch gate.
- When does demand for nest thermostat peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 7.4× the quietest.
- What does it cost to enter the nest thermostat niche?
- Listings span £38.53–£297.19; the average listing price is £117.79 (sweet spot $15–$100). The average incumbent carries 995 reviews — the moat a new listing must climb.