Nest Thermostat
FailThe top 5 brands take 100% of clicks, so Nest Thermostat is a Fail.
- Flapen Score
- 39 / 100Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 4939
- Market size
- £2.2M/yr874K searches / yr
- 90-day growth
- -48.8%search demand this quarter
- Competition
- 70%top-5 click share · 3 brands · 40 sellers
Flapen Score
Nest Thermostat against its category
The dotted line is the DIY & Tools average. Past it, Nest Thermostat is stronger. Inside it, weaker.
Market
The Nest Thermostat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nest Thermostat 874K times last year and spent an estimated £2.2M. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 874K
- Growth, 90 days vs prior 90
- -48.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £2.2Ma year
- Peak month
- November7.4× the quietest month
- Top search term
- hive thermostat358K searches a year
02 · Price
A sale here is worth £117.79.
Listings sell for £117.79 on average, from £38.53 to £297.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £117.79 that is £59K to £88K a year per listing.
- Average price
- £117.79above the $15 to $100 sweet spot
- Price range
- £38.53–£297.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £59K–£88K
- Returns
- 5.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #113 within Building Supplies. It carries 995 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 81%
- Out of stock, average day
- 15.4%
- Average rank
- #113in Building Supplies
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 995per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Nest Thermostat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hive Thermostat for Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £89.38
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 1y ago

Hive Thermostat for Heating & Hot Water Control (Conventional Boilers) With Hive Nano 3 Hub White A Conventional Boiler is Required
- Price
- £121.19
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 1y ago

Hive Thermostat Mini For Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £55.23
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 1y ago

Hive Thermostat For Heating Control (Combi Boilers) With Hive Nano 3 Hub (OpenTherm) White A Combi Boiler is Required
- Price
- £120.13
- Rating
- 4.4/5
- Reviews
- 325
- Age
- 1y ago

Google Nest Learning Thermostat 3rd Generation White Wi-Fi Modern Style HVAC Control Thermostat
- Price
- £297.19
- Rating
- 4.4/5
- Reviews
- 1,848
- Age
- 10y ago
Trending
estimated 90-day click momentum
Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
- Price
- £83.15
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago

Google Nest Learning Thermostat 3rd Generation White Wi-Fi Modern Style HVAC Control Thermostat
- Price
- £297.19
- Rating
- 4.4/5
- Reviews
- 1,848
- Age
- 10y ago

Hive Thermostat for Heating (Combi Boiler) with Hive Hub - Energy Saving Thermostat to highlight the boiler needed is a combi boiler Black chrome
- Price
- £137.60
- Rating
- 4.5/5
- Reviews
- 1,775
- Age
- 5y ago

Hive Thermostat Mini For Heating Control (Self Install) With Hive Nano 3 Hub (OpenTherm) White A Combi Boiler is Required
- Price
- £97.64
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago

tado Wireless Smart Thermostat X Starter Kit with Bridge X and Stand Boiler and Hot Water Control via App & Smart Speaker (Alexa Siri Google Assistant)
- Price
- £104.81
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 1y ago
Newest
by launch date
Hive Nano 3
- Price
- £57.53
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 11mo ago

Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
- Price
- £83.15
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago

Google Nest Programmable Smart Learning Thermostat for Home Compatible with Alexa (Polished Steel)
- Price
- £190.83
- Rating
- 3.8/5
- Reviews
- 54
- Age
- 1y ago

Hive Thermostat Mini For Heating Control & Hot Water (Self Install) With Hive Nano 3 Hub (OpenTherm) White A Conventional Boiler is Required
- Price
- £94.12
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

Hive Thermostat for Heating Control (Combi Boilers & Multizone Hubless) With OpenTherm White A Combi Boiler is Required
- Price
- £89.38
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
40
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Hive84%
- Google14%
- tado2%
Demand
Nest Thermostat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Nest Thermostat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hive thermostat358K/yr
- hive224K/yr
- nest thermostat148K/yr
- google nest thermostat35K/yr
- the hive7K/yr
- nest thermostat 4th generation22K/yr
- nest heatlink7K/yr
- nest thermostat 4th generation uk6K/yr
- hive heating8K/yr
- google thermostat6K/yr
Reviews and returns
What reviews say buyers love and hate about Nest Thermostat
We read the reviews and the return reasons for every product selling here.
“Keeps on losing connection”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nest Thermostat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








