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Nest Thermostat

Fail

The top 5 brands take 100% of clicks, so Nest Thermostat is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£2.2M/yr874K searches / yr
90-day growth
-48.8%search demand this quarter
Competition
70%top-5 click share · 3 brands · 40 sellers

Flapen Score

Nest Thermostat against its category

The dotted line is the DIY & Tools average. Past it, Nest Thermostat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nest Thermostat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nest Thermostat 874K times last year and spent an estimated £2.2M. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
874K
Growth, 90 days vs prior 90
-48.8%
Conversion, latest week
2.1%
Market size, estimated
£2.2Ma year
Peak month
November7.4× the quietest month
Top search term
hive thermostat358K searches a year

02 · Price

A sale here is worth £117.79.

Listings sell for £117.79 on average, from £38.53 to £297.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £117.79 that is £59K to £88K a year per listing.

Average price
£117.79above the $15 to $100 sweet spot
Price range
£38.53–£297.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£59K–£88K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #113 within Building Supplies. It carries 995 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
81%
Out of stock, average day
15.4%
Average rank
#113in Building Supplies
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
995per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Nest Thermostat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£217K£434K£652K£869K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Hive84%
  • Google14%
  • tado2%

Demand

Nest Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Nest Thermostat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hive thermostat358K/yr
  • hive224K/yr
  • nest thermostat148K/yr
  • google nest thermostat35K/yr
  • the hive7K/yr
  • nest thermostat 4th generation22K/yr
  • nest heatlink7K/yr
  • nest thermostat 4th generation uk6K/yr
  • hive heating8K/yr
  • google thermostat6K/yr

Reviews and returns

What reviews say buyers love and hate about Nest Thermostat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall25%−0.29

Keeps on losing connection

Connection issues

had started to lose connection all the time

Functionality-Overall11%−0.10

Not feasible as it doesn't read the room temperature properly

now none of them are working properly

Not working

Value For Money8%

Overpriced Garbage

this was vaguely cheapt

It's more expensive than competitors

Assembly/Installation7%+0.67

Nightmare to set up

thus a bit more difficult to set up

a bit of a headache to install

Quality-Overall7%−0.01

Awful product and company Dont buy

Absolute rubbish - does not do what it should

Garbage

Love

Assembly/Installation17%+0.67

Ease of installation

Easy to set up

Good once setup

Ease Of Use16%+1.61

Easy to use

Makes life so much easier

far more user-friendly

Quality-Overall13%−0.01

The build quality is also good and feels solid

Excellent product

Good quality control unit

Value For Money11%

Well worth it

value for money

Good value for money

Advertised Vs Actual Product10%+0.67

Does the Job

working as it should

As described

Return

5.9% Return rate 7% Fixable by listing

Compatibility-Overall36%▆▆▆▇▇█

It wouldnt pair

Would not work with our system

Returned not compatible with my system

Connectivity-Overall21%▇▇█▅▇▆

Keeps on losing connection

Connection issues

had started to lose connection all the time

Functionality-Overall14%▇█▅▆▅▄

Not feasible as it doesn't read the room temperature properly

now none of them are working properly

Not working

Defective Material/Parts8%▇▆▅█▅▆
Size-Overall4%▆▄▅▆▃█

FAQ

Common Nest Thermostat questions

Answered from the same tracked data.