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Nest Stand

Fail

Demand is soft, at -53.1% this quarter, so Nest Stand is a Fail.

Flapen Score
21
21 / 100
Ranks 2,224 of 2,225 DIY & Tools niches · −28 vs the category median of 49
Market size
£3K/yr12K searches / yr
90-day growth
-53.1%search demand this quarter
Competition
87%top-5 click share · 3 brands · 5 sellers

Flapen Score

Nest Stand against its category

The dotted line is the DIY & Tools average. Past it, Nest Stand is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nest Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nest Stand 12K times last year and spent an estimated £3K. All 3 brands take every click. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -53.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-53.1%
Conversion, latest week
2.0%
Market size, estimated
£3Ka year
Peak month
November7.7× the quietest month
Top search term
nest thermostat stand6K searches a year

02 · Price

A sale here is worth £14.76.

Listings sell for £14.76 on average, from £8.22 to £21.32. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £14.76 that is £0 to £1K a year per listing.

Average price
£14.76under the $15 to $100 sweet spot
Price range
£8.22–£21.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
7.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Building Supplies. It carries 812 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Building Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
812per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Nest Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£349£698£1K£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • HOLACA48%
  • Aulbilly39%
  • P3D-Lab13%

Demand

Nest Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Nest Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nest thermostat stand6K/yr
  • google nest thermostat stand2K/yr
  • google nest stand2K/yr
  • nest stand2K/yr

Reviews and returns

What reviews say buyers love and hate about Nest Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+0.18

Expensive

Assembly/Installation33%+0.18

assembling it is a bit fiddly

Love

Advertised Vs Actual Product34%+2.17

Does the job greatly

Works 😁 Does what it's supposed to

Just what we needed

Quality-Overall28%+1.62

Very good quality

Great unit very well made and everything fits

Great product

Functionality-Overall13%−0.40

One works as it should

Size-Overall9%+0.43

everything fits

Fitment for the next

Ease Of Use4%+0.18

its surprisingly easy to use

Return

7.9% Return rate 22% Fixable by listing

Compatibility-Overall33%▇▇▃▄█▅
Size-Overall11%▄▁█▁▅▅
Defective Material/Parts9%▂▆▁▁▁█
Functionality-Overall9%▆▃▁█▁▆
Heating9%▁█▄▆▁▁

FAQ

Common Nest Stand questions

Answered from the same tracked data.