Navy Blue Paint
FailDemand is soft, at -17.4% this quarter, so Navy Blue Paint is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £79K/yr287K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 37%top-5 click share · 14 brands · 69 sellers
Flapen Score
Navy Blue Paint against its category
The dotted line is the DIY & Tools average. Past it, Navy Blue Paint is stronger. Inside it, weaker.
Market
The Navy Blue Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Navy Blue Paint 287K times last year and spent an estimated £79K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £79Ka year
- Top search term
- blue paint69K searches a year
02 · Price
A sale here is worth £14.49.
Listings sell for £14.49 on average, from £2.79 to £24.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.49 that is £1K to £4K a year per listing.
- Average price
- £14.49under the $15 to $100 sweet spot
- Price range
- £2.79–£24.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #148 within Painting Supplies, Tools & Wall Treatments. It carries 6,279 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 71%
- Out of stock, average day
- 1.2%
- Average rank
- #148in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,279per listing
- Listings tracked
- 49
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Navy Blue Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones Feature Wall Matt Emulsion Paint - Midnight Sapphire 2.5L (Package May Vary)
- Price
- £11.96
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 7y ago

Johnstones - Washable Paint - Vintage Denim - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £14.82
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Johnstones 304178 Vinyl Silk Emulsion - Waterfall 2.5
- Price
- £12.75
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 11y ago

Dulux Walls & Ceilings Silk Emulsion Paint - Sapphire Salute - 2.5L
- Price
- £18.52
- Rating
- 4.6/5
- Reviews
- 12,123
- Age
- 8y ago

Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.50
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Trending
estimated 90-day click momentum
Johnstones - Wall & Ceiling Paint - Steel Smoke - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L
- Price
- £21.10
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 7y ago

Johnstones - Wall & Ceiling Paint - Dynasty China - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.91
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 8y ago

Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.50
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

THE ONE All-In-One Paint & Primer - Charcoal Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
- Price
- £10.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Dulux Matt Emulsion Paint For Walls And Ceilings - First Dawn 2.5 Litres
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 12,123
- Age
- 15y ago
Newest
by launch date
THE ONE All-In-One Paint & Primer - Navy Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 1y ago

THE ONE All-In-One Paint & Primer - Navy Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.23
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 1y ago

Vintro Paint - All Purpose Paint. Multi-Surface Matt Paint For Indoor/Outdoor Use. Wood Walls Doors Cabinets Metal Plastic Masonry Furniture Glass Tiles Radiators & Pipes. 250ml (Navy Blue)
- Price
- £11.89
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 1y ago

Ronseal One Coat Everywhere Paint Charcoal Grey Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £18.85
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 2y ago

Ronseal One Coat Everywhere Paint Midnight Sky Matt 2.5 L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £18.56
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
14 rising
Sellers
69
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 75%
Open market
8%
- Johnstone's51%
- Dulux13%
- THE ONE12%
- Crown11%
- Ronseal4%
- Vintro Paint2%
- Open — no brand owns it (8 brands, 8%)
Demand
Navy Blue Paint search demand
Weekly searches over the year. Pick a range.
Search terms
Top Navy Blue Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue paint69K/yr
- dark grey paint36K/yr
- blue paint for walls37K/yr
- blue wall paint19K/yr
- dark blue paint15K/yr
- navy blue paint16K/yr
- navy paint14K/yr
- blue emulsion paint for walls11K/yr
- dark grey paint for walls11K/yr
- navy blue paint for walls7K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Blue Paint
We read the reviews and the return reasons for every product selling here.
“Not the best paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Blue Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








