Skip to content

Navy Blue Paint

Fail

Demand is soft, at -17.4% this quarter, so Navy Blue Paint is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£79K/yr287K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
37%top-5 click share · 14 brands · 69 sellers

Flapen Score

Navy Blue Paint against its category

The dotted line is the DIY & Tools average. Past it, Navy Blue Paint is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Navy Blue Paint 287K times last year and spent an estimated £79K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.9%
Market size, estimated
£79Ka year
Top search term
blue paint69K searches a year

02 · Price

A sale here is worth £14.49.

Listings sell for £14.49 on average, from £2.79 to £24.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.49 that is £1K to £4K a year per listing.

Average price
£14.49under the $15 to $100 sweet spot
Price range
£2.79–£24.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #148 within Painting Supplies, Tools & Wall Treatments. It carries 6,279 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
71%
Out of stock, average day
1.2%
Average rank
#148in Painting Supplies, Tools & Wall Treatments
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,279per listing
Listings tracked
49

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Navy Blue Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

69

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 75%

Open market

8%

  • Johnstone's51%
  • Dulux13%
  • THE ONE12%
  • Crown11%
  • Ronseal4%
  • Vintro Paint2%
  • Open — no brand owns it (8 brands, 8%)

Demand

Navy Blue Paint search demand

Weekly searches over the year. Pick a range.

5K4KPrime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Navy Blue Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue paint69K/yr
  • dark grey paint36K/yr
  • blue paint for walls37K/yr
  • blue wall paint19K/yr
  • dark blue paint15K/yr
  • navy blue paint16K/yr
  • navy paint14K/yr
  • blue emulsion paint for walls11K/yr
  • dark grey paint for walls11K/yr
  • navy blue paint for walls7K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Paint

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Paint Quality”
27%of negative reviews mention “Paint Quality”
1.3%of orders come back
“Not the best paint”
A buyer, on “Paint Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Navy Blue Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data