Navy Blue Paint
soft demand (-17.4% this quarter) — Navy Blue Paint doesn't clear our bar today.
Flapen Score
Is Navy Blue Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Navy Blue Paint is a £79K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Navy Blue Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.4% over the last 90 days and 1.9% of searches end in a purchase.
£79K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 49 products
Top Navy Blue Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones Feature Wall Matt Emulsion Paint - Midnight Sapphire 2.5L (Package May Vary)
- Price
- £11.96
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 7y ago
Johnstones - Washable Paint - Vintage Denim - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £14.82
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Johnstones 304178 Vinyl Silk Emulsion - Waterfall 2.5
- Price
- £12.75
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 11y ago
Dulux Walls & Ceilings Silk Emulsion Paint - Sapphire Salute - 2.5L
- Price
- £18.52
- Rating
- 4.6/5
- Reviews
- 12,123
- Age
- 8y ago
Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.50
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Trending
90-day click momentum
Johnstones - Wall & Ceiling Paint - Steel Smoke - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L
- Price
- £21.10
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 7y ago
Johnstones - Wall & Ceiling Paint - Dynasty China - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.91
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 8y ago
Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.50
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
THE ONE All-In-One Paint & Primer - Charcoal Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
- Price
- £10.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Dulux Matt Emulsion Paint For Walls And Ceilings - First Dawn 2.5 Litres
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 12,123
- Age
- 15y ago
Newest
by launch date
THE ONE All-In-One Paint & Primer - Navy Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 1y ago
THE ONE All-In-One Paint & Primer - Navy Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.23
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 1y ago
Vintro Paint - All Purpose Paint. Multi-Surface Matt Paint For Indoor/Outdoor Use. Wood Walls Doors Cabinets Metal Plastic Masonry Furniture Glass Tiles Radiators & Pipes. 250ml (Navy Blue)
- Price
- £11.89
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 1y ago
Ronseal One Coat Everywhere Paint Charcoal Grey Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £18.85
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 2y ago
Ronseal One Coat Everywhere Paint Midnight Sky Matt 2.5 L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £18.56
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
14 rising
Sellers
69
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
37%
Top 20: 75%
Open market
8%
- Johnstone's51%
- Dulux13%
- THE ONE12%
- Crown11%
- Ronseal4%
- Vintro Paint2%
- Open — no brand owns it (8 brands, 8%)
Navy Blue Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Navy Blue Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue paint69K/yr
- dark grey paint36K/yr
- blue paint for walls37K/yr
- blue wall paint19K/yr
- dark blue paint15K/yr
- navy blue paint16K/yr
- navy paint14K/yr
- blue emulsion paint for walls11K/yr
- dark grey paint for walls11K/yr
- navy blue paint for walls7K/yr
What reviews say buyers love and hate about Navy Blue Paint
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Excellent paint”
“Beautiful colour”
“Great itemfor covering glass”
“Brilliant coverage”
“The paint covers brilliantly”
What buyers complain about
77% of reviews“Not the best paint”
“It is much lighter in colour”
“My fault for not checking the size”
“It;s also a pity that it is expensive compared to other brands”
“Not like the images shown”
Navy Blue Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Navy Blue Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
