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Nails for Hanging Pictures

Fail

Prices span $2.45–$8.04, mostly outside the sweet spot, so Nails for Hanging Pictures is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£87K/yr126K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
64%top-5 click share · 20 brands · 28 sellers

Flapen Score

Nails for Hanging Pictures against its category

The dotted line is the DIY & Tools average. Past it, Nails for Hanging Pictures is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nails for Hanging Pictures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nails for Hanging Pictures 126K times last year and spent an estimated £87K. The top 5 brands take 64% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
17.3%
Market size, estimated
£87Ka year
Peak month
February1.5× the quietest month
Top search term
nails for hanging pictures23K searches a year

02 · Price

A sale here is worth £4.01.

Listings sell for £4.01 on average, from £2.45 to £8.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.01 that is £3K to £4K a year per listing.

Average price
£4.01under the $15 to $100 sweet spot
Price range
£2.45–£8.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #136 within Nails, Screws & Fasteners. It carries 757 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#136in Nails, Screws & Fasteners
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
757per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Nails for Hanging Pictures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

33%

  • Amazon Basics32%
  • Sterling10%
  • D.A.Y. Republic8%
  • BDBF8%
  • Merriway7%
  • Fizzix3%

Demand

Nails for Hanging Pictures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Nails for Hanging Pictures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nails for hanging pictures23K/yr
  • picture hanging nails21K/yr
  • picture nails20K/yr
  • wall nails for hanging pictures14K/yr
  • wall nails14K/yr
  • picture nails for walls12K/yr
  • wall pins for hanging pictures6K/yr
  • small nails for hanging pictures4K/yr
  • wall tacks for hanging4K/yr
  • nails for wall4K/yr

Reviews and returns

What reviews say buyers love and hate about Nails for Hanging Pictures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength26%−0.25

Definitely not strong

are weak in material

Very weak

Quality-Overall24%

Bad quality

Absolute rubbish

Nail very very poor quality

Size-Overall16%−0.06

The brass heads arent as big as some

Not fit for purpose

Small

Weight Heavy7%−0.07

These are definitely NOT heavy duty

Wouldnt call them heavy duty

wouldnt say they were heavy duty ones

Value For Money5%+1.68

Not worth the money

Overpriced

Overpriced rubbish

Love

Quality-Overall25%

Good Quality

Quality excellent, hook selection excellent, value for money absolutely excellent

No complaints

Value For Money20%+1.68

Great value

Good price

Excellent value for money

Advertised Vs Actual Product13%+1.08

As advertised work well very pleased

As described

Exactly as advertised

Ease Of Use10%+1.22

Ease of use

Very handy to have not expensive

Very handy pack to have

Size-Overall10%−0.06

Perfect size

Perfect 👍 Multiple sizes, perfect for what I needed them for

easy to fit

Return

0.3% Return rate 58% Fixable by listing

Size-Overall52%▇▆█▇█▅

The brass heads arent as big as some

Not fit for purpose

Small

Quality-Overall9%▄█▂▄▁▃

Bad quality

Absolute rubbish

Nail very very poor quality

Compatibility-Overall8%▇▆▁█▄▇
Functionality-Overall8%▇▃█▃▄▇
Strength6%▁███▁▆

Definitely not strong

are weak in material

Very weak

FAQ

Common Nails for Hanging Pictures questions

Answered from the same tracked data.