multiplug
Skip itA small market ($89K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,461.12avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.26avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£2.88–£18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£89K£89K/yr · 88K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, multiplug is a £89K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
multiplug market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £82K–£103K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.4%
- Avg brand age
- 41 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
47
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
23%
- Status24%
- Desiretech14%
- JSVER13%
- TESSAN11%
- Masterplug9%
- SADIS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top multiplug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STATUS 4 Way Socket Extension Lead 1m Cable White (4WS1M20)
Status£4.184.6★6,379 rev
4 Way Plug Adapter USB JSVER Multi Plug Extension UK with 2 USB Ports 13A Multiplug Socket Adapter for Phone Tablet White
JSVER£10.944.6★457 rev
DESIRETECH White Electric Extension Lead - 4 Gang 2 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£5.844.6★13,166 rev
Masterplug Three Socket Surge Protected Adaptor with Individual Switches
Masterplug£6.724.6★5,887 rev
2 Way UK Plug Adapter 13A 250V - Double 3 Pin Socket Extension Multi Plug Block Adapter for Smartphone Home Office Kitchen Universal Travel Adaptor & Indoor Use (Pack of 2)
SADIS£6.324.6★428 rev
Newest
by launch date
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.4660 rev
2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
NAEEM SONS£4.15818 rev
DESIRETECH Black Electric Extension Lead - 4 Gang 1 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£4.172,583 rev
Multi Plug Extension Socket TESSAN 3 Way Plug Adapter UK Non Blocking Triple Socket Extensions Multiplug Power Extender with 3 Electrical Outlets for Home Office School Supplies
TESSAN£11.92516 rev
Mscien Multi Plug Adaptor 6 in 1 Plug Extension Socket 3 Way 3 USB(3.4A 1 Type-C) Wall Socket UK Power Strip with 315 Degree Rotation Plug Adapter Surge Protected Extender For Home Office
Mscien£13.17627 rev
Trending
90-day click momentum
Status 3 Way Multi Plug Adaptor UK Type G Plug 3 Socket Extension Adaptor for Home or Office White Pack of 1 (3WABULK8)
Status£2.884.3★
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
Desiretech£7.464.3★
Masterplug Six Socket Extension Lead 2 Metre Cable Surge Protection Power and Surge LED Indicators Unswitched 6 Way Plug Extension Cable Power Strip White 13A 6G 2m SRG6210N
Masterplug£8.484.7★
2 Way UK Plug Adapter 13A 250V - Double 3 Pin Socket Extension Multi Plug Block Adapter for Smartphone Home Office Kitchen Universal Travel Adaptor & Indoor Use (Pack of 2)
SADIS£6.324.6★
Unidapt 3 Way Plug Adaptor with 3 Fast Charge Ports Multi Plug Extension with PD 20W USB-C and 2 USB-A QC 3.0 13A UK Plug Extender Socket Triple Plug Adapter Wall Power Cube for Home Office
Unidapt£12.714.5★
What buyers say about multiplug
What buyers praise and complain about, mined from review topics.What buyers love
“Good solid quality product”
“Excellent plug”
“Exactly what I needed”
“Good value for money”
“Always comes in handy”
“The extension plug is decent”
“Charges everything well”
“Good design”
“Very helpful easy and portability”
“Good sturdy construction”
What buyers complain about
“None of the USB Ports work”
“Absolute garbage”
“seem to fail after a few months”
“so not an accurate description”
“not fit for purpose”
“Stopped working for no reason”
“The usb chargers are terrible”
“Bit pricy though”
“it gets too heavy”
“Annoying noise”
Top return reasons
Common questions
- Is multiplug profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the multiplug niche?
- 14 brands and 47 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in multiplug?
- Top complaints mined from reviews: Socket/Port/Plug, Quality-Overall, Durability. The return rate is 0.6%.
- When does demand for multiplug peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the multiplug niche?
- Listings span £2.88–£18.99; the average listing price is £10.26 (sweet spot $15–$100). The average incumbent carries 2,461 reviews — the moat a new listing must climb.