Multiplug
a small market ($89K/yr) — Multiplug doesn't clear our bar today.
Flapen Score
Is Multiplug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Multiplug is a £89K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Multiplug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.2% over the last 90 days and 9.8% of searches end in a purchase.
£89K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 25 products
Top Multiplug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STATUS 4 Way Socket Extension Lead 1m Cable White (4WS1M20)
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 6,379
- Age
- 12y ago
4 Way Plug Adapter USB JSVER Multi Plug Extension UK with 2 USB Ports 13A Multiplug Socket Adapter for Phone Tablet White
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 4y ago
DESIRETECH White Electric Extension Lead - 4 Gang 2 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 13,166
- Age
- 5y ago
Masterplug Three Socket Surge Protected Adaptor with Individual Switches
- Price
- £6.72
- Rating
- 4.6/5
- Reviews
- 5,887
- Age
- 15y ago
2 Way UK Plug Adapter 13A 250V - Double 3 Pin Socket Extension Multi Plug Block Adapter for Smartphone Home Office Kitchen Universal Travel Adaptor & Indoor Use (Pack of 2)
- Price
- £6.32
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 4y ago
Trending
90-day click momentum
Status 3 Way Multi Plug Adaptor UK Type G Plug 3 Socket Extension Adaptor for Home or Office White Pack of 1 (3WABULK8)
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 12y ago
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 5mo ago
Masterplug Six Socket Extension Lead 2 Metre Cable Surge Protection Power and Surge LED Indicators Unswitched 6 Way Plug Extension Cable Power Strip White 13A 6G 2m SRG6210N
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 2,233
- Age
- 6y ago
2 Way UK Plug Adapter 13A 250V - Double 3 Pin Socket Extension Multi Plug Block Adapter for Smartphone Home Office Kitchen Universal Travel Adaptor & Indoor Use (Pack of 2)
- Price
- £6.32
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 4y ago
Unidapt 3 Way Plug Adaptor with 3 Fast Charge Ports Multi Plug Extension with PD 20W USB-C and 2 USB-A QC 3.0 13A UK Plug Extender Socket Triple Plug Adapter Wall Power Cube for Home Office
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 821
- Age
- 4y ago
Newest
by launch dateDesiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 5mo ago
2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 818
- Age
- 1y ago
DESIRETECH Black Electric Extension Lead - 4 Gang 1 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 2,583
- Age
- 2y ago
Multi Plug Extension Socket TESSAN 3 Way Plug Adapter UK Non Blocking Triple Socket Extensions Multiplug Power Extender with 3 Electrical Outlets for Home Office School Supplies
- Price
- £11.92
- Rating
- 4.5/5
- Reviews
- 516
- Age
- 2y ago
Mscien Multi Plug Adaptor 6 in 1 Plug Extension Socket 3 Way 3 USB(3.4A 1 Type-C) Wall Socket UK Power Strip with 315 Degree Rotation Plug Adapter Surge Protected Extender For Home Office
- Price
- £13.17
- Rating
- 4.6/5
- Reviews
- 627
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
47
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
23%
- Status24%
- Desiretech14%
- JSVER13%
- TESSAN11%
- Masterplug9%
- SADIS6%
Multiplug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
What reviews say buyers love and hate about Multiplug
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good solid quality product”
“Excellent plug”
“Exactly what I needed”
“Good value for money”
“Always comes in handy”
What buyers complain about
68% of reviews“None of the USB Ports work”
“Absolute garbage”
“seem to fail after a few months”
“so not an accurate description”
“not fit for purpose”
Multiplug return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Multiplug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
