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Multiplug

Fail

Shoppers spend an estimated $89K a year here, so Multiplug is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£89K/yr88K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
58%top-5 click share · 14 brands · 47 sellers

Flapen Score

Multiplug against its category

The dotted line is the DIY & Tools average. Past it, Multiplug is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multiplug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multiplug 88K times last year and spent an estimated £89K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
9.8%
Market size, estimated
£89Ka year
Peak month
December1.8× the quietest month
Top search term
multiplug53K searches a year

02 · Price

A sale here is worth £10.26.

Listings sell for £10.26 on average, from £2.88 to £18.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.26 that is £1K to £3K a year per listing.

Average price
£10.26under the $15 to $100 sweet spot
Price range
£2.88–£18.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #41 within Electrical. It carries 2,461 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#41in Electrical
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,461per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Multiplug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

47

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 94%

Open market

23%

  • Status24%
  • Desiretech14%
  • JSVER13%
  • TESSAN11%
  • Masterplug9%
  • SADIS6%

Demand

Multiplug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Multiplug

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Socket/Port/Plug”
0.6%of orders come back
“None of the USB Ports work”
A buyer, on “Socket/Port/Plug”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Multiplug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data