Multiplug
FailShoppers spend only $89K a year here, so Multiplug is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £89K/yr88K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 47 sellers
Flapen Score
Multiplug against its category
The dotted line is the DIY & Tools average. Past it, Multiplug is stronger. Inside it, weaker.
Market
The Multiplug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Multiplug 88K times last year and spent an estimated £89K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £89Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- multiplug53K searches a year
02 · Price
A sale here is worth £10.26.
Listings sell for £10.26 on average, from £2.88 to £18.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.26 that is £1K to £3K a year per listing.
- Average price
- £10.26under the $15 to $100 sweet spot
- Price range
- £2.88–£18.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #41 within Electrical. It carries 2,461 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #41in Electrical
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,461per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Multiplug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STATUS 4 Way Socket Extension Lead 1m Cable White (4WS1M20)
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 6,379
- Age
- 12y ago

4 Way Plug Adapter USB JSVER Multi Plug Extension UK with 2 USB Ports 13A Multiplug Socket Adapter for Phone Tablet White
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 4y ago

DESIRETECH White Electric Extension Lead - 4 Gang 2 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 13,166
- Age
- 5y ago

Masterplug Three Socket Surge Protected Adaptor with Individual Switches
- Price
- £6.72
- Rating
- 4.6/5
- Reviews
- 5,887
- Age
- 15y ago

2 Way UK Plug Adapter 13A 250V - Double 3 Pin Socket Extension Multi Plug Block Adapter for Smartphone Home Office Kitchen Universal Travel Adaptor & Indoor Use (Pack of 2)
- Price
- £6.32
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 4y ago
Trending
90-day click momentum
Status 3 Way Multi Plug Adaptor UK Type G Plug 3 Socket Extension Adaptor for Home or Office White Pack of 1 (3WABULK8)
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 12y ago

Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 5mo ago

Masterplug Six Socket Extension Lead 2 Metre Cable Surge Protection Power and Surge LED Indicators Unswitched 6 Way Plug Extension Cable Power Strip White 13A 6G 2m SRG6210N
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 2,233
- Age
- 6y ago

2 Way UK Plug Adapter 13A 250V - Double 3 Pin Socket Extension Multi Plug Block Adapter for Smartphone Home Office Kitchen Universal Travel Adaptor & Indoor Use (Pack of 2)
- Price
- £6.32
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 4y ago

Unidapt 3 Way Plug Adaptor with 3 Fast Charge Ports Multi Plug Extension with PD 20W USB-C and 2 USB-A QC 3.0 13A UK Plug Extender Socket Triple Plug Adapter Wall Power Cube for Home Office
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 821
- Age
- 4y ago
Newest
by launch date
Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)
- Price
- £7.46
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 5mo ago

2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 818
- Age
- 1y ago

DESIRETECH Black Electric Extension Lead - 4 Gang 1 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 2,583
- Age
- 2y ago

Multi Plug Extension Socket TESSAN 3 Way Plug Adapter UK Non Blocking Triple Socket Extensions Multiplug Power Extender with 3 Electrical Outlets for Home Office School Supplies
- Price
- £11.92
- Rating
- 4.5/5
- Reviews
- 516
- Age
- 2y ago

Mscien Multi Plug Adaptor 6 in 1 Plug Extension Socket 3 Way 3 USB(3.4A 1 Type-C) Wall Socket UK Power Strip with 315 Degree Rotation Plug Adapter Surge Protected Extender For Home Office
- Price
- £13.17
- Rating
- 4.6/5
- Reviews
- 627
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
47
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
23%
- Status24%
- Desiretech14%
- JSVER13%
- TESSAN11%
- Masterplug9%
- SADIS6%
Demand
Multiplug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Multiplug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
None of the USB Ports work
Usb ports not working
A bit loose in the socket
Absolute garbage
Dangerous product quality
Extremely poor quality
seem to fail after a few months
Breaks really quickly
Not durable
so not an accurate description
Not as Described
False description
not fit for purpose
Small
Tight fit
Love
Good solid quality product
Excellent Quality Product
solid build quality
Excellent plug
Good socket
the usb ports work well
Exactly what I needed
As advertised
Exactly as described
Good value for money
Good Value
Good Value for Money
Always comes in handy
Easy to use
Really handy
Return
0.6% Return rate 35% Fixable by listing
not fit for purpose
Small
Tight fit
None of the USB Ports work
Usb ports not working
A bit loose in the socket
Stopped working for no reason
Doesn't work
This iìterm does not work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multiplug questions
Answered from the same tracked data.








