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Multiplug

Fail

Shoppers spend only $89K a year here, so Multiplug is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£89K/yr88K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
58%top-5 click share · 14 brands · 47 sellers

Flapen Score

Multiplug against its category

The dotted line is the DIY & Tools average. Past it, Multiplug is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multiplug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multiplug 88K times last year and spent an estimated £89K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
9.8%
Market size, estimated
£89Ka year
Peak month
December1.8× the quietest month
Top search term
multiplug53K searches a year

02 · Price

A sale here is worth £10.26.

Listings sell for £10.26 on average, from £2.88 to £18.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.26 that is £1K to £3K a year per listing.

Average price
£10.26under the $15 to $100 sweet spot
Price range
£2.88–£18.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #41 within Electrical. It carries 2,461 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#41in Electrical
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,461per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Multiplug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

47

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

23%

  • Status24%
  • Desiretech14%
  • JSVER13%
  • TESSAN11%
  • Masterplug9%
  • SADIS6%

Demand

Multiplug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Multiplug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug18%−0.06

None of the USB Ports work

Usb ports not working

A bit loose in the socket

Quality-Overall12%+0.88

Absolute garbage

Dangerous product quality

Extremely poor quality

Durability10%−0.08

seem to fail after a few months

Breaks really quickly

Not durable

Advertised Vs Actual Product7%+0.64

so not an accurate description

Not as Described

False description

Size-Overall7%−0.03

not fit for purpose

Small

Tight fit

Love

Quality-Overall19%+0.88

Good solid quality product

Excellent Quality Product

solid build quality

Socket/Port/Plug15%−0.06

Excellent plug

Good socket

the usb ports work well

Advertised Vs Actual Product14%+0.64

Exactly what I needed

As advertised

Exactly as described

Value For Money13%+1.08

Good value for money

Good Value

Good Value for Money

Ease Of Use6%+0.40

Always comes in handy

Easy to use

Really handy

Return

0.6% Return rate 35% Fixable by listing

Size-Overall27%██▆▆██

not fit for purpose

Small

Tight fit

Socket/Port/Plug16%█▇▇█▇▇

None of the USB Ports work

Usb ports not working

A bit loose in the socket

Functionality-Overall11%▅▅█▅▆▅

Stopped working for no reason

Doesn't work

This iìterm does not work

Compatibility-Overall8%████▅▅
Defective Material/Parts6%▇█▇▆▇▇

FAQ

Common Multiplug questions

Answered from the same tracked data.