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Multimeter

Maybe

Prices already span $6.72–$97.74, with room to position. But demand is soft, at -15.0% this quarter, so Multimeter is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£1.3M/yr820K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
74%top-5 click share · 12 brands · 22 sellers

Flapen Score

Multimeter against its category

The dotted line is the DIY & Tools average. Past it, Multimeter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multimeter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multimeter 820K times last year and spent an estimated £1.3M. The top 5 brands take 83% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 820K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
820K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
8.5%
Market size, estimated
£1.3Ma year
Peak month
January1.4× the quietest month
Top search term
multimeter563K searches a year

02 · Price

A sale here is worth £18.85.

Listings sell for £18.85 on average, from £6.72 to £97.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £18.85 that is £57K to £75K a year per listing.

Average price
£18.85inside the $15 to $100 sweet spot
Price range
£6.72–£97.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£57K–£75K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #13 within Electrical. It carries 12,490 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#13in Electrical
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,490per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Multimeter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£132K£263K£395K£527K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

  • AstroAI46%
  • Beizkna24%
  • Crenova5%
  • RICOKEY4%
  • TESMEN4%
  • Neoteck3%
  • Open — no brand owns it (6 brands, 13%)

Demand

Multimeter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Multimeter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multimeter563K/yr
  • digital multimeter47K/yr
  • multi meter46K/yr
  • volt meter25K/yr
  • multimeter tester28K/yr
  • voltmeter20K/yr
  • multi meters electrical uk11K/yr
  • digital multimeter uk10K/yr
  • multi testers10K/yr
  • automotive multimeter8K/yr

Reviews and returns

What reviews say buyers love and hate about Multimeter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.09

barely functional for proper use

doesn't work well at all

Did not work

Measurement/Reading Accuracy15%−0.09

Inaccurate readings

Not sure how accurate the readings are

Literally can't do anything even within ballpark accuracy, the resistance of the leads/unit itself is so high anything low power it likely won't even get a reading on, it can do continuity, sometimes,

Quality-Overall11%+0.15

Cheap For A Reason

Very cheaply made

Bad quality

Durability10%−0.05

The leads broke off the probes after 1 use

Stopped working after 3 uses

Durability Issues Over Time

Display-Overall5%−0.03

Display would not zero despite changing parameters etc

The only thing it lacks is a pointer needle. or bar graphh display

Some of the segments in the 88.88 display stopped working after a few uses. I've only had it 2 months.

Love

Value For Money34%+2.14

Good value for price

Amazing value

Brilliant for the money

Ease Of Use16%+0.87

Easy use

Easy to read

very handy

Quality-Overall14%+0.15

Great quality for value pricing

Excellent product

This product is so a good build quality

Advertised Vs Actual Product13%+1.06

As advertised

As described

Exactly what I needed

Efficiency3%+0.24

Useful and Functional

It works well

effective

Return

1.5% Return rate 4% Fixable by listing

Functionality-Overall35%█▆▇▆█▇

barely functional for proper use

doesn't work well at all

Did not work

Measurement/Reading Accuracy13%▆▅█▇█▇

Inaccurate readings

Not sure how accurate the readings are

Literally can't do anything even within ballpark accuracy, the resistance of the leads/unit itself is so high anything low power it likely won't even get a reading on, it can do continuity, sometimes,

Defective Material/Parts9%▅▅▅█▆▅
Quality-Overall9%▅█▇▆▄▆

Cheap For A Reason

Very cheaply made

Bad quality

Compatibility-Overall4%█▄▄▄▇▇

FAQ

Common Multimeter questions

Answered from the same tracked data.