Multimeter
MaybePrices already span $6.72–$97.74, with room to position. But demand is soft, at -15.0% this quarter, so Multimeter is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 4952
- Market size
- £1.3M/yr820K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 22 sellers
Flapen Score
Multimeter against its category
The dotted line is the DIY & Tools average. Past it, Multimeter is stronger. Inside it, weaker.
Market
The Multimeter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Multimeter 820K times last year and spent an estimated £1.3M. The top 5 brands take 83% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 820K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 820K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £1.3Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- multimeter563K searches a year
02 · Price
A sale here is worth £18.85.
Listings sell for £18.85 on average, from £6.72 to £97.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £18.85 that is £57K to £75K a year per listing.
- Average price
- £18.85inside the $15 to $100 sweet spot
- Price range
- £6.72–£97.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £57K–£75K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #13 within Electrical. It carries 12,490 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #13in Electrical
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,490per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Multimeter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AstroAI Digital Multimeter with Backlit LCD Portable Volt Meter Measures Voltage Current Resistance; Tests Continuity Diode Multi Tester with Non-slip Rubber Armor for DIY Home; CAT III 300V
- Price
- £7.46
- Rating
- 4.6/5
- Reviews
- 54,963
- Age
- 10y ago

Digital Multimeter Voltmeter Battery Multi Tester Voltage Ohmmeter AC DC Volt OHM Amp Current Meter Continuity Circuit Resistance Diode Electrical Tester Ammeter with LCD Display Backlight
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 3,093
- Age
- 3y ago

AstroAI Digital Multimeter TRMS 6000 Counts Volt Meter with Backlit LCD Auto-Ranging Multimeter Tester Measures Voltage Current Frequency Temperature Continuity Capacitance; CAT III 600V
- Price
- £18.93
- Rating
- 4.6/5
- Reviews
- 19,335
- Age
- 8y ago

Crenova MS8233D Digital Multimeter 6000 Counts Multi Tester Voltmeter Ammeter Ohmmeter Measures Voltage Current Resistance Capacitance Continuity Diode Frequency NCV with Test Leads Backlight
- Price
- £18.07
- Rating
- 4.6/5
- Reviews
- 9,350
- Age
- 5y ago

Digital Multimeter Voltmeter Battery Voltage Multi Tester Continuity Tester Ohm Volt Ampere Meter AC/DC Voltage Current Resistance Diode Transistor Large LCD Display and Backlight
- Price
- £7.32
- Rating
- 4.5/5
- Reviews
- 3,898
- Age
- 1y ago
Trending
90-day click momentum
Fluke 15B+ Digital Multimeter
- Price
- £97.74
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 10mo ago

Digital Multimeter Voltmeter Battery Multi Tester Voltage Ohmmeter AC DC Volt OHM Amp Current Meter Continuity Circuit Resistance Diode Electrical Tester Ammeter with LCD Display Backlight
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 3,093
- Age
- 3y ago

Neoteck 2000 Counts Digital Multimeter Voltmeter Tester with NCV LCD for AC/DC Voltage&Current Resistance Capacitance Live Wire Frequency Temperature Duty Cycle Continuity Diode Measuring
- Price
- £16.24
- Rating
- 4.6/5
- Reviews
- 1,620
- Age
- 2y ago

KAIWEETS Digital Multimeter KM200s with True RMS Auto Ranging Voltmeter Smart Measurement NCV Non-Contact Voltage Detector AC/DC Voltage Resistance Diode Ohm Continuity Tester
- Price
- £9.65
- Rating
- 4.5/5
- Reviews
- 897
- Age
- 1y ago

AstroAI Digital Multimeter Voltmeter Ohmmeter Ammeter Multi Tester Meter with Backlit LCD Electronic Test Meter Measures Voltage Current Resistance; Tests Continuity DiodeBlack
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 54,963
- Age
- 1y ago
Newest
by launch date
Fluke 15B+ Digital Multimeter
- Price
- £97.74
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 10mo ago

KAIWEETS Digital Multimeter KM200s with True RMS Auto Ranging Voltmeter Smart Measurement NCV Non-Contact Voltage Detector AC/DC Voltage Resistance Diode Ohm Continuity Tester
- Price
- £9.65
- Rating
- 4.5/5
- Reviews
- 897
- Age
- 1y ago

AstroAI Digital Multimeter Voltmeter Ohmmeter Ammeter Multi Tester Meter with Backlit LCD Electronic Test Meter Measures Voltage Current Resistance; Tests Continuity DiodeBlack
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 54,963
- Age
- 1y ago

Digital Multimeter Voltmeter Battery Voltage Multi Tester Continuity Tester Ohm Volt Ampere Meter AC/DC Voltage Current Resistance Diode Transistor Large LCD Display and Backlight
- Price
- £7.32
- Rating
- 4.5/5
- Reviews
- 3,898
- Age
- 1y ago

AstroAI Digital Multimeter 4000 Counts Auto Ranging with Case Backlit Display Electrical Tester with NCV Measures AC/DC Voltage Resistance Continuity Automotive Volt Meter for DIY Home Repair
- Price
- £11.55
- Rating
- 4.6/5
- Reviews
- 1,104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
13%
- AstroAI46%
- Beizkna24%
- Crenova5%
- RICOKEY4%
- TESMEN4%
- Neoteck3%
- Open — no brand owns it (6 brands, 13%)
Demand
Multimeter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Multimeter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- multimeter563K/yr
- digital multimeter47K/yr
- multi meter46K/yr
- volt meter25K/yr
- multimeter tester28K/yr
- voltmeter20K/yr
- multi meters electrical uk11K/yr
- digital multimeter uk10K/yr
- multi testers10K/yr
- automotive multimeter8K/yr
Reviews and returns
What reviews say buyers love and hate about Multimeter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
barely functional for proper use
doesn't work well at all
Did not work
Inaccurate readings
Not sure how accurate the readings are
Literally can't do anything even within ballpark accuracy, the resistance of the leads/unit itself is so high anything low power it likely won't even get a reading on, it can do continuity, sometimes,
Cheap For A Reason
Very cheaply made
Bad quality
The leads broke off the probes after 1 use
Stopped working after 3 uses
Durability Issues Over Time
Display would not zero despite changing parameters etc
The only thing it lacks is a pointer needle. or bar graphh display
Some of the segments in the 88.88 display stopped working after a few uses. I've only had it 2 months.
Love
Good value for price
Amazing value
Brilliant for the money
Easy use
Easy to read
very handy
Great quality for value pricing
Excellent product
This product is so a good build quality
As advertised
As described
Exactly what I needed
Useful and Functional
It works well
effective
Return
1.5% Return rate 4% Fixable by listing
barely functional for proper use
doesn't work well at all
Did not work
Inaccurate readings
Not sure how accurate the readings are
Literally can't do anything even within ballpark accuracy, the resistance of the leads/unit itself is so high anything low power it likely won't even get a reading on, it can do continuity, sometimes,
Cheap For A Reason
Very cheaply made
Bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multimeter questions
Answered from the same tracked data.








