multimeter
Worth a lookShows sweet-spot pricing room ($6.72–$97.74), but soft demand (-15.0% this quarter) keeps it on the watch list.
Price range
Great£6.72–£97.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£18.85avg listing price — sweet spot $15–$100
Market size
Great£1.3M£1.3M/yr · 820K searches
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad12,490.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, multimeter is a £1.3M/yr Amazon United Kingdom market (820K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
multimeter market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £1.1M–£1.5M
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 10.0%
- Avg brand age
- 50 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
13%
- AstroAI46%
- Beizkna24%
- Crenova5%
- RICOKEY4%
- TESMEN4%
- Neoteck3%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top multimeter search terms
- multimeter563K/yr
- digital multimeter47K/yr
- multi meter46K/yr
- volt meter25K/yr
- multimeter tester28K/yr
- voltmeter20K/yr
- multi meters electrical uk11K/yr
- digital multimeter uk10K/yr
- multi testers10K/yr
- automotive multimeter8K/yr
Top multimeter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AstroAI Digital Multimeter with Backlit LCD Portable Volt Meter Measures Voltage Current Resistance; Tests Continuity Diode Multi Tester with Non-slip Rubber Armor for DIY Home; CAT III 300V
AstroAI£7.464.6★54,963 rev
Digital Multimeter Voltmeter Battery Multi Tester Voltage Ohmmeter AC DC Volt OHM Amp Current Meter Continuity Circuit Resistance Diode Electrical Tester Ammeter with LCD Display Backlight
Beizkna£7.414.4★3,093 rev
AstroAI Digital Multimeter TRMS 6000 Counts Volt Meter with Backlit LCD Auto-Ranging Multimeter Tester Measures Voltage Current Frequency Temperature Continuity Capacitance; CAT III 600V
AstroAI£18.934.6★19,335 rev
Crenova MS8233D Digital Multimeter 6000 Counts Multi Tester Voltmeter Ammeter Ohmmeter Measures Voltage Current Resistance Capacitance Continuity Diode Frequency NCV with Test Leads Backlight
Crenova£18.074.6★9,350 rev
Digital Multimeter Voltmeter Battery Voltage Multi Tester Continuity Tester Ohm Volt Ampere Meter AC/DC Voltage Current Resistance Diode Transistor Large LCD Display and Backlight
RICOKEY£7.324.5★3,898 rev
Newest
by launch date
Fluke 15B+ Digital Multimeter
Fluke£97.7468 rev
KAIWEETS Digital Multimeter KM200s with True RMS Auto Ranging Voltmeter Smart Measurement NCV Non-Contact Voltage Detector AC/DC Voltage Resistance Diode Ohm Continuity Tester
KAIWEETS£9.65897 rev
AstroAI Digital Multimeter Voltmeter Ohmmeter Ammeter Multi Tester Meter with Backlit LCD Electronic Test Meter Measures Voltage Current Resistance; Tests Continuity DiodeBlack
AstroAI£11.5954,963 rev
Digital Multimeter Voltmeter Battery Voltage Multi Tester Continuity Tester Ohm Volt Ampere Meter AC/DC Voltage Current Resistance Diode Transistor Large LCD Display and Backlight
RICOKEY£7.323,898 rev
AstroAI Digital Multimeter 4000 Counts Auto Ranging with Case Backlit Display Electrical Tester with NCV Measures AC/DC Voltage Resistance Continuity Automotive Volt Meter for DIY Home Repair
AstroAI£11.551,104 rev
Trending
90-day click momentumFluke 15B+ Digital Multimeter
Fluke£97.744.7★
Digital Multimeter Voltmeter Battery Multi Tester Voltage Ohmmeter AC DC Volt OHM Amp Current Meter Continuity Circuit Resistance Diode Electrical Tester Ammeter with LCD Display Backlight
Beizkna£7.414.4★
Neoteck 2000 Counts Digital Multimeter Voltmeter Tester with NCV LCD for AC/DC Voltage&Current Resistance Capacitance Live Wire Frequency Temperature Duty Cycle Continuity Diode Measuring
Neoteck£16.244.6★
KAIWEETS Digital Multimeter KM200s with True RMS Auto Ranging Voltmeter Smart Measurement NCV Non-Contact Voltage Detector AC/DC Voltage Resistance Diode Ohm Continuity Tester
KAIWEETS£9.654.5★
AstroAI Digital Multimeter Voltmeter Ohmmeter Ammeter Multi Tester Meter with Backlit LCD Electronic Test Meter Measures Voltage Current Resistance; Tests Continuity DiodeBlack
AstroAI£11.594.6★
What buyers say about multimeter
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for price”
“Easy use”
“Great quality for value pricing”
“As advertised”
“Useful and Functional”
“The accuracy was perfectly fine for my everyday needs”
“Nice and compact with sturdy case”
“the instructions are clear”
“A very good, versatile and compact meter”
“Compact, durable and great quality”
What buyers complain about
“barely functional for proper use”
“Inaccurate readings”
“Cheap For A Reason”
“The leads broke off the probes after 1 use”
“Display would not zero despite changing parameters etc”
“Its a little larger than expected”
“Good piece of kit for approx 3 jobs, now has intermittent issue with low battery showing, buzzing, turning itself off and giving false readings”
“9 volt battery can be a bit awkward to fit”
“The instruction book isn't the best”
“But the cables are flimsy”
Top return reasons
Common questions
- Is multimeter profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the multimeter niche?
- 12 brands and 22 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in multimeter?
- Top complaints mined from reviews: Functionality-Overall, Measurement/Reading Accuracy, Quality-Overall. The return rate is 1.5%.
- When does demand for multimeter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the multimeter niche?
- Listings span £6.72–£97.74; the average listing price is £18.85 (sweet spot $15–$100). The average incumbent carries 12,490 reviews — the moat a new listing must climb.