Multi Tool Pen

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

2.9%

Market size, estimated

£10Ka year

Peak month

December8.6× the quietest month

Top search term

multi tool pen27K searches a year

Listings sell for £7.23 on average, from £4.18 to £13.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £7.23 that is £723 to £2K a year per listing.

Average price

£7.23under the $15 to $100 sweet spot

Price range

£4.18–£13.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

£723–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #455 within Hand Tools. It carries 1,349 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#455in Hand Tools

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,349per listing

Listings tracked

24

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months