Multi Tool

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

2.0%

Market size, estimated

£1.2Ma year

Peak month

December1.9× the quietest month

Top search term

multi tool739K searches a year

Listings sell for £37.92 on average, from £6.88 to £140.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £37.92 that is £19K to £28K a year per listing.

Average price

£37.92inside the $15 to $100 sweet spot

Price range

£6.88–£140.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£19K–£28K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #36 within Hand Tools. It carries 1,061 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

94%

Out of stock, average day

0.5%

Average rank

#36in Hand Tools

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,061per listing

Listings tracked

34

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months