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Multi Screwdriver

Fail

Demand is soft, at -15.3% this quarter, so Multi Screwdriver is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£110K/yr146K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
36%top-5 click share · 19 brands · 164 sellers

Flapen Score

Multi Screwdriver against its category

The dotted line is the DIY & Tools average. Past it, Multi Screwdriver is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Screwdriver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multi Screwdriver 146K times last year and spent an estimated £110K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
5.6%
Market size, estimated
£110Ka year
Peak month
December1.9× the quietest month
Top search term
stanley screwdriver set45K searches a year

02 · Price

A sale here is worth £13.39.

Listings sell for £13.39 on average, from £3.41 to £37.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.39 that is £1K to £3K a year per listing.

Average price
£13.39under the $15 to $100 sweet spot
Price range
£3.41–£37.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #368 within Hand Tools. It carries 2,355 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
93%
Out of stock, average day
1.4%
Average rank
#368in Hand Tools
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,355per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Multi Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

164

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

36%

Top 20: 81%

Open market

15%

  • STANLEY59%
  • Jorest7%
  • Amazon Basics6%
  • STANLEY FATMAX5%
  • Bosch4%
  • COOCHEER4%
  • Open — no brand owns it (13 brands, 15%)

Demand

Multi Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Multi Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley screwdriver set45K/yr
  • multi screwdriver27K/yr
  • stanley screwdriver21K/yr
  • multi bit screwdriver9K/yr
  • screwdriver set stanley11K/yr
  • stanley ratchet screwdriver7K/yr
  • stanley fatmax screwdriver set6K/yr
  • multi head screwdriver4K/yr
  • cross head screwdriver4K/yr
  • compact screwdriver set4K/yr

Reviews and returns

What reviews say buyers love and hate about Multi Screwdriver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.79

Bad quality

Very low quality compare to price

It is really cheap quality

Durability16%−0.12

Doesnt last

Ruined within one use

Broke within a couple of times off using it

Magnetic Strength/Adsorption6%−0.03

the magnet fell out the end

Magnets are ok

not magnetic

Value For Money6%+0.83

Not the cheapest out there

not enough to justify the price

Not worth the money

Size-Overall5%

Sizes didnt match

Larger than I thought it would be

The bits are tiny - that's the point - for projects with small fittings

Love

Quality-Overall30%+0.79

Excellent product

Great build quality

the build quality is otherwise excellent

Value For Money15%+0.83

Great buy

Great value

Good value for money

Ease Of Use15%+1.70

As a basic Very handy to have

Ease of use

Good and handy

Grip5%+0.24

has a nice grip

Really easy to grip, swivel, pick up screws etc

The grip of the handle is firm

Advertised Vs Actual Product5%

Works as described

As advertised

Better than expected

Return

0.9% Return rate 43% Fixable by listing

Size-Overall34%▆▇▇██▇

Sizes didnt match

Larger than I thought it would be

The bits are tiny - that's the point - for projects with small fittings

Quality-Overall12%▆▃█▆▇▅

Bad quality

Very low quality compare to price

It is really cheap quality

Defective Material/Parts10%▅▅▃█▂█

Missing parts

One screwdriver broken first go

Functionality-Overall8%▅█▅▆▃▅
Mechanism Issues5%▆█▄▄▅█

FAQ

Common Multi Screwdriver questions

Answered from the same tracked data.