Multi Screwdriver
FailDemand is soft, at -15.3% this quarter, so Multi Screwdriver is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £110K/yr146K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 36%top-5 click share · 19 brands · 164 sellers
Flapen Score
Multi Screwdriver against its category
The dotted line is the DIY & Tools average. Past it, Multi Screwdriver is stronger. Inside it, weaker.
Market
The Multi Screwdriver market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Multi Screwdriver 146K times last year and spent an estimated £110K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £110Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- stanley screwdriver set45K searches a year
02 · Price
A sale here is worth £13.39.
Listings sell for £13.39 on average, from £3.41 to £37.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.39 that is £1K to £3K a year per listing.
- Average price
- £13.39under the $15 to $100 sweet spot
- Price range
- £3.41–£37.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #368 within Hand Tools. It carries 2,355 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 93%
- Out of stock, average day
- 1.4%
- Average rank
- #368in Hand Tools
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,355per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Multi Screwdriver products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stanley Cushion Grip 10 Pc. Mixed Pozidriv & Slotted Screwdriver Set 2-65-014
- Price
- £19.04
- Rating
- 4.7/5
- Reviews
- 1,238
- Age
- 18y ago

Stanley Cushion Grip Screwdriver Set 6 Piece Manufactured to the strictest Standards and Specifications. Suitable for demanding high Torque Applications.
- Price
- £11.84
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 3y ago

Stanley 6 Way Screwdriver Yellow and Black STA068012
- Price
- £6.04
- Rating
- 4.7/5
- Reviews
- 2,700
- Age
- 22y ago

STANLEY 0-68-010 Multibit Ratchet Screwdriver + 10 Bits
- Price
- £11.06
- Rating
- 4.5/5
- Reviews
- 2,908
- Age
- 22y ago

Stanley - STANLEY Screwdriver Set 34 pcs - STHT0-62141
- Price
- £18.04
- Rating
- 4.6/5
- Reviews
- 4,291
- Age
- 11y ago
Trending
90-day click momentum
ROTATION 6PC Magnetic Screwdriver Set 3 Phillips & 3 Flat Cushion Grip
- Price
- £7.15
- Rating
- 4.5/5
- Reviews
- 6,561
- Age
- 5y ago

Stanley Cushion Grip Screwdriver Set 6 Piece Manufactured to the strictest Standards and Specifications. Suitable for demanding high Torque Applications.
- Price
- £11.84
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 3y ago

Hi-Spec 79pc Multi Screwdriver Bit Set and 1/4 inch Socket Set with Handles. Flexible Extension Precision Torx and Tamperproof 1/4 inch Hex Screwdriving Bit Accessories in a Case
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 1y ago

JOREST 25 in 1 Multi Bit Screwdriver Set All in One Magnetic Screw Driver with Torx Philips Hex Slotted Square Birthday Tool Gifts for Men Dad Him Pocket Repair Hand Tool for Gameboy Bike
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 1y ago

Amazon Basics Magnetic Ratcheting Wrench and Electronics Precision Screwdriver Set 73 count (Pack of 1) Black Red Silver
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 20,749
- Age
- 6y ago
Newest
by launch date
ZBXSNK 43pcs Magnetic Screwdrivers Set with Case Heavy Duty Chrome Vanadium Steel Magnetic Tips Screwdriver Hand Tools for Mechanics and Professionals
- Price
- £20.37
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 11mo ago

JOREST 25 in 1 Multi Bit Screwdriver Set All in One Magnetic Screw Driver with Torx Philips Hex Slotted Square Birthday Tool Gifts for Men Dad Him Pocket Repair Hand Tool for Gameboy Bike
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 1y ago

Hi-Spec 79pc Multi Screwdriver Bit Set and 1/4 inch Socket Set with Handles. Flexible Extension Precision Torx and Tamperproof 1/4 inch Hex Screwdriving Bit Accessories in a Case
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 1y ago

Bosch Ratchet Screwdriver with 12 Bits
- Price
- £13.51
- Rating
- 4.7/5
- Reviews
- 5,621
- Age
- 3y ago

Stanley Cushion Grip Screwdriver Set 6 Piece Manufactured to the strictest Standards and Specifications. Suitable for demanding high Torque Applications.
- Price
- £11.84
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
164
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
36%
Top 20: 81%
Open market
15%
- STANLEY59%
- Jorest7%
- Amazon Basics6%
- STANLEY FATMAX5%
- Bosch4%
- COOCHEER4%
- Open — no brand owns it (13 brands, 15%)
Demand
Multi Screwdriver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Multi Screwdriver search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stanley screwdriver set45K/yr
- multi screwdriver27K/yr
- stanley screwdriver21K/yr
- multi bit screwdriver9K/yr
- screwdriver set stanley11K/yr
- stanley ratchet screwdriver7K/yr
- stanley fatmax screwdriver set6K/yr
- multi head screwdriver4K/yr
- cross head screwdriver4K/yr
- compact screwdriver set4K/yr
Reviews and returns
What reviews say buyers love and hate about Multi Screwdriver
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Very low quality compare to price
It is really cheap quality
Doesnt last
Ruined within one use
Broke within a couple of times off using it
the magnet fell out the end
Magnets are ok
not magnetic
Not the cheapest out there
not enough to justify the price
Not worth the money
Sizes didnt match
Larger than I thought it would be
The bits are tiny - that's the point - for projects with small fittings
Love
Excellent product
Great build quality
the build quality is otherwise excellent
Great buy
Great value
Good value for money
As a basic Very handy to have
Ease of use
Good and handy
has a nice grip
Really easy to grip, swivel, pick up screws etc
The grip of the handle is firm
Works as described
As advertised
Better than expected
Return
0.9% Return rate 43% Fixable by listing
Sizes didnt match
Larger than I thought it would be
The bits are tiny - that's the point - for projects with small fittings
Bad quality
Very low quality compare to price
It is really cheap quality
Missing parts
One screwdriver broken first go
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multi Screwdriver questions
Answered from the same tracked data.








