Multi Plug
MaybeReturns run at only 0.7% of orders. But demand is soft, at -16.9% this quarter, so Multi Plug is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £737K/yr816K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 45%top-5 click share · 25 brands · 63 sellers
Flapen Score
Multi Plug against its category
The dotted line is the DIY & Tools average. Past it, Multi Plug is stronger. Inside it, weaker.
Market
The Multi Plug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Multi Plug 816K times last year and spent an estimated £737K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £737K a year.
- Searches, last 12 months
- 816K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £737Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- multi plug193K searches a year
02 · Price
A sale here is worth £10.18.
Listings sell for £10.18 on average, from £2.88 to £25.33. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £10.18 that is £15K to £20K a year per listing.
- Average price
- £10.18under the $15 to $100 sweet spot
- Price range
- £2.88–£25.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #56 within Electrical. It carries 2,478 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #56in Electrical
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,478per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Multi Plug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 818
- Age
- 1y ago

Status 3 Way Multi Plug Adaptor UK Type G Plug 3 Socket Extension Adaptor for Home or Office White Pack of 1 (3WABULK8)
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 12y ago

Masterplug Three Socket Surge Protected Adaptor with Individual Switches
- Price
- £6.72
- Rating
- 4.6/5
- Reviews
- 5,887
- Age
- 15y ago

STATUS 4 Way Socket Extension Lead 1m Cable White (4WS1M20)
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 6,379
- Age
- 12y ago

LENCENT Plug Extension Socket 3 Way Multi Plug Socket with 3 USB Ports Power Extender Wall Adaptor for Household Appliances Iphone Smartphone Tablet Home Office Bedroom 13A 3250W
- Price
- £11.41
- Rating
- 4.6/5
- Reviews
- 1,531
- Age
- 4y ago
Trending
90-day click momentum
Status 3 Way Multi Plug Adaptor UK Type G Plug 3 Socket Extension Adaptor for Home or Office White Pack of 1 (3WABULK8)
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 12y ago

13A 3 Gang UK 3-Pin Power Adapter Multi Plug Socket Extender Compact Cable-Free Design BS 1363-3 Certified for Home Kitchen & Office Use
- Price
- £2.88
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 8mo ago

FAMHOME 2 Way block Plug 2 way Plug in Block Mains Adaptor 2 Way Multi Socket Plug Adaptor Power Extension Wall Adaptor for Smartphone Home Office Travel (White (1 Pack))
- Price
- £4.38
- Rating
- 4.6/5
- Reviews
- 801
- Age
- 3y ago
![VINTAR Plug Adaptor with 2 USB 3 Way Plugs Extension Multiplug Socket UK Double Plug Adapter 13A UK 3 Pin Power Socket for Bedroom Office Kitchen White[1-pack]](https://m.media-amazon.com/images/I/31XCeNrLpBL.jpg)
VINTAR Plug Adaptor with 2 USB 3 Way Plugs Extension Multiplug Socket UK Double Plug Adapter 13A UK 3 Pin Power Socket for Bedroom Office Kitchen White[1-pack]
- Price
- £11.38
- Rating
- 4.7/5
- Reviews
- 781
- Age
- 5y ago

3 Way Plug Extension Socket with 13 A Fuse - UKCA Certified 3 Outlet Multi Plug Adaptor Socket Extensions - Triple Plug Adapter Uk Extension Plugs For Home Office & Kitchen Use - 3 Way Board White
- Price
- £6.05
- Rating
- 4.4/5
- Reviews
- 1,252
- Age
- 3y ago
Newest
by launch date
13A 3 Gang UK 3-Pin Power Adapter Multi Plug Socket Extender Compact Cable-Free Design BS 1363-3 Certified for Home Kitchen & Office Use
- Price
- £2.88
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 8mo ago

2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 818
- Age
- 1y ago

Plug Extension Socket with 4 USB 3 Way Multi Plug Adapter UK USB Wall Plug Charger 3 Pin Plug Expander for Home Office
- Price
- £15.00
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 1y ago

SUPHOST Plug Extension Socket 4 Way Plug Adapter with 180 Degree Rotating UK Plug 13A Fused Multi Plug Adaptor with 4 Independent Switches Wall Socket Extension for Home Office Kitchen
- Price
- £12.92
- Rating
- 4.3/5
- Reviews
- 531
- Age
- 1y ago

Multi Plug Extension Socket TESSAN 3 Way Plug Adapter UK Non Blocking Triple Socket Extensions Multiplug Power Extender with 3 Electrical Outlets for Home Office School Supplies
- Price
- £11.92
- Rating
- 4.5/5
- Reviews
- 516
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
63
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
45%
Top 20: 84%
Open market
35%
- Status17%
- NAEEM SONS14%
- Masterplug10%
- Mscien9%
- LENCENT8%
- TESSAN7%
Demand
Multi Plug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Multi Plug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- multi plug193K/yr
- extension plug113K/yr
- multi plug adaptor106K/yr
- plug extender47K/yr
- socket adapter51K/yr
- multi socket plug32K/yr
- outlet40K/yr
- multiplug socket uk36K/yr
- socket extender28K/yr
- extension plug socket38K/yr
Reviews and returns
What reviews say buyers love and hate about Multi Plug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not charge fast
Slow charge
Charger not fast as expected
doesnt fit the socket properly
Usb ports not working
A bit loose in the socket
Doesnt last
Broke very quickly
Broke after first use
Bad quality
Dangerous product quality
the quality feels very cheap
Tight fit
Its small
NOT FIT FOR PURPOSE
Love
seems reasonable quality
Good solid quality product
Decent quality
Great Charger
Fast Charger
Charges fast
Exactly as described
As advertised
Exactly as advertised
fits neatly into the socket
Great socket very pleased
Nice plug
Good value for money
Good Value
Good Value for Money
Return
0.7% Return rate 32% Fixable by listing
Tight fit
Its small
NOT FIT FOR PURPOSE
doesnt fit the socket properly
Usb ports not working
A bit loose in the socket
Does not charge fast
Slow charge
Charger not fast as expected
barely works on my switch
Didnt work
Stopped working for no reason
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multi Plug questions
Answered from the same tracked data.








