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Multi Plug

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -16.9% this quarter, so Multi Plug is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£737K/yr816K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
45%top-5 click share · 25 brands · 63 sellers

Flapen Score

Multi Plug against its category

The dotted line is the DIY & Tools average. Past it, Multi Plug is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multi Plug 816K times last year and spent an estimated £737K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £737K a year.

Searches, last 12 months
816K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
8.9%
Market size, estimated
£737Ka year
Peak month
December3.2× the quietest month
Top search term
multi plug193K searches a year

02 · Price

A sale here is worth £10.18.

Listings sell for £10.18 on average, from £2.88 to £25.33. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £10.18 that is £15K to £20K a year per listing.

Average price
£10.18under the $15 to $100 sweet spot
Price range
£2.88–£25.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #56 within Electrical. It carries 2,478 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#56in Electrical
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,478per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Multi Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£59K£88K£118K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

63

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

45%

Top 20: 84%

Open market

35%

  • Status17%
  • NAEEM SONS14%
  • Masterplug10%
  • Mscien9%
  • LENCENT8%
  • TESSAN7%

Demand

Multi Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Multi Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multi plug193K/yr
  • extension plug113K/yr
  • multi plug adaptor106K/yr
  • plug extender47K/yr
  • socket adapter51K/yr
  • multi socket plug32K/yr
  • outlet40K/yr
  • multiplug socket uk36K/yr
  • socket extender28K/yr
  • extension plug socket38K/yr

Reviews and returns

What reviews say buyers love and hate about Multi Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging17%−0.05

Does not charge fast

Slow charge

Charger not fast as expected

Socket/Port/Plug14%−0.03

doesnt fit the socket properly

Usb ports not working

A bit loose in the socket

Durability12%−0.09

Doesnt last

Broke very quickly

Broke after first use

Quality-Overall7%+1.49

Bad quality

Dangerous product quality

the quality feels very cheap

Size-Overall6%−0.03

Tight fit

Its small

NOT FIT FOR PURPOSE

Love

Quality-Overall18%+1.49

seems reasonable quality

Good solid quality product

Decent quality

Charging15%−0.05

Great Charger

Fast Charger

Charges fast

Advertised Vs Actual Product15%+1.01

Exactly as described

As advertised

Exactly as advertised

Socket/Port/Plug14%−0.03

fits neatly into the socket

Great socket very pleased

Nice plug

Value For Money11%+0.80

Good value for money

Good Value

Good Value for Money

Return

0.7% Return rate 32% Fixable by listing

Size-Overall25%▇▇▇▇██

Tight fit

Its small

NOT FIT FOR PURPOSE

Socket/Port/Plug16%█▇▇▆▇▇

doesnt fit the socket properly

Usb ports not working

A bit loose in the socket

Charging11%▆█▇█▇▆

Does not charge fast

Slow charge

Charger not fast as expected

Functionality-Overall10%█▅▆█▇▅

barely works on my switch

Didnt work

Stopped working for no reason

Compatibility-Overall7%███▇▇▇

FAQ

Common Multi Plug questions

Answered from the same tracked data.