multi plug
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good£737K£737K/yr · 816K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.88–£25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,477.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.18avg listing price — sweet spot $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, multi plug is a £737K/yr Amazon United Kingdom market (816K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
multi plug market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £611K–£814K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 1.5%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
63
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
45%
Top 20: 84%
Open market
35%
- Status17%
- NAEEM SONS14%
- Masterplug10%
- Mscien9%
- LENCENT8%
- TESSAN7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Top multi plug search terms
- multi plug193K/yr
- extension plug113K/yr
- multi plug adaptor106K/yr
- plug extender47K/yr
- socket adapter51K/yr
- multi socket plug32K/yr
- outlet40K/yr
- multiplug socket uk36K/yr
- socket extender28K/yr
- extension plug socket38K/yr
Top multi plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
NAEEM SONS£4.154.6★818 rev
Status 3 Way Multi Plug Adaptor UK Type G Plug 3 Socket Extension Adaptor for Home or Office White Pack of 1 (3WABULK8)
Status£2.884.3★138 rev
Masterplug Three Socket Surge Protected Adaptor with Individual Switches
Masterplug£6.724.6★5,887 rev
STATUS 4 Way Socket Extension Lead 1m Cable White (4WS1M20)
Status£4.184.6★6,379 rev
LENCENT Plug Extension Socket 3 Way Multi Plug Socket with 3 USB Ports Power Extender Wall Adaptor for Household Appliances Iphone Smartphone Tablet Home Office Bedroom 13A 3250W
LENCENT£11.414.6★1,531 rev
Newest
by launch date
13A 3 Gang UK 3-Pin Power Adapter Multi Plug Socket Extender Compact Cable-Free Design BS 1363-3 Certified for Home Kitchen & Office Use
Vivo Technologies£2.88112 rev
2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
NAEEM SONS£4.15818 rev
Plug Extension Socket with 4 USB 3 Way Multi Plug Adapter UK USB Wall Plug Charger 3 Pin Plug Expander for Home Office
Aodeng£15.00378 rev
SUPHOST Plug Extension Socket 4 Way Plug Adapter with 180 Degree Rotating UK Plug 13A Fused Multi Plug Adaptor with 4 Independent Switches Wall Socket Extension for Home Office Kitchen
SUPHOST£12.92531 rev
Multi Plug Extension Socket TESSAN 3 Way Plug Adapter UK Non Blocking Triple Socket Extensions Multiplug Power Extender with 3 Electrical Outlets for Home Office School Supplies
TESSAN£11.92516 rev
Trending
90-day click momentumStatus 3 Way Multi Plug Adaptor UK Type G Plug 3 Socket Extension Adaptor for Home or Office White Pack of 1 (3WABULK8)
Status£2.884.3★
13A 3 Gang UK 3-Pin Power Adapter Multi Plug Socket Extender Compact Cable-Free Design BS 1363-3 Certified for Home Kitchen & Office Use
Vivo Technologies£2.884.2★
FAMHOME 2 Way block Plug 2 way Plug in Block Mains Adaptor 2 Way Multi Socket Plug Adaptor Power Extension Wall Adaptor for Smartphone Home Office Travel (White (1 Pack))
FAMHOME£4.384.6★
![VINTAR Plug Adaptor with 2 USB 3 Way Plugs Extension Multiplug Socket UK Double Plug Adapter 13A UK 3 Pin Power Socket for Bedroom Office Kitchen White[1-pack]](https://m.media-amazon.com/images/I/31XCeNrLpBL.jpg)
VINTAR Plug Adaptor with 2 USB 3 Way Plugs Extension Multiplug Socket UK Double Plug Adapter 13A UK 3 Pin Power Socket for Bedroom Office Kitchen White[1-pack]
VINTAR£11.384.7★
3 Way Plug Extension Socket with 13 A Fuse - UKCA Certified 3 Outlet Multi Plug Adaptor Socket Extensions - Triple Plug Adapter Uk Extension Plugs For Home Office & Kitchen Use - 3 Way Board White
LOYRAD£6.054.4★
What buyers say about multi plug
What buyers praise and complain about, mined from review topics.What buyers love
“seems reasonable quality”
“Great Charger”
“Exactly as described”
“fits neatly into the socket”
“Good value for money”
“very handy”
“Fits great”
“The build quality feels solid”
“The cable is strong”
“The extension plug is decent”
What buyers complain about
“Does not charge fast”
“doesnt fit the socket properly”
“Doesnt last”
“Bad quality”
“Tight fit”
“Inaccurate description”
“barely works on my switch”
“Don't waste your money”
“The switches are quite fragile”
“Gets hot”
Top return reasons
Common questions
- Is multi plug profitable to sell on Amazon United Kingdom?
- The niche generates £737K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the multi plug niche?
- 25 brands and 63 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in multi plug?
- Top complaints mined from reviews: Charging, Socket/Port/Plug, Durability. The return rate is 0.7%.
- When does demand for multi plug peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the multi plug niche?
- Listings span £2.88–£25.33; the average listing price is £10.18 (sweet spot $15–$100). The average incumbent carries 2,478 reviews — the moat a new listing must climb.