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Mulch Glue

Pass

Mulch Glue scores 69 out of 100, a Pass. Shoppers spend an estimated $384K a year here, search demand grew +92.6% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 2,225 DIY & Tools niches · +20 vs the category median of 49
Market size
£384K/yr285K searches / yr
90-day growth
+92.6%search demand this quarter
Competition
63%top-5 click share · 13 brands · 19 sellers

Flapen Score

Mulch Glue against its category

The dotted line is the DIY & Tools average. Past it, Mulch Glue is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mulch Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mulch Glue 285K times last year and spent an estimated £384K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £384K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
+92.6%
Conversion, latest week
6.8%
Market size, estimated
£384Ka year
Peak month
May12.6× the quietest month
Top search term
gravel glue84K searches a year

02 · Price

A sale here is worth £19.79.

Listings sell for £19.79 on average, from £8.16 to £28.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.79 that is £10K to £15K a year per listing.

Average price
£19.79inside the $15 to $100 sweet spot
Price range
£8.16–£28.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #161 within Adhesives & Sealers. It carries 1,037 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
78%
Out of stock, average day
29.3%
Average rank
#161in Adhesives & Sealers
Average rating
3.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,037per listing
Listings tracked
18

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mulch Glue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£77K£115K£154K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

19

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

17%

  • vuba47%
  • SIRAMICO COATINGS13%
  • FLOW TM SIMPLY AMAZING PRODUCTS12%
  • Mifica4%
  • Sudale4%
  • EcoLock3%
  • Open — no brand owns it (7 brands, 17%)

Demand

Mulch Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 12.6×

Search terms

Top Mulch Glue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gravel glue84K/yr
  • stone glue37K/yr
  • pebble glue21K/yr
  • rock glue16K/yr
  • gravel glue for garden stones15K/yr
  • stone glue outdoor13K/yr
  • gravel binder13K/yr
  • rock glue for gravel12K/yr
  • gravel resin10K/yr
  • mulch glue9K/yr

Reviews and returns

What reviews say buyers love and hate about Mulch Glue

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Doesn't work well”
A buyer, on “Functionality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mulch Glue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data