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Mulch Glue

Pass

Mulch Glue scores 69 out of 100, a Pass. Shoppers spend $384K a year here, search demand grew +92.6% this quarter, and returns run at 0.1% of orders.

Flapen Score
69
69 / 100
Top 1% of 2,225 DIY & Tools niches · +20 vs the category median of 49
Market size
£384K/yr285K searches / yr
90-day growth
+92.6%search demand this quarter
Competition
63%top-5 click share · 13 brands · 19 sellers

Flapen Score

Mulch Glue against its category

The dotted line is the DIY & Tools average. Past it, Mulch Glue is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mulch Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mulch Glue 285K times last year and spent an estimated £384K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £384K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
+92.6%
Conversion, latest week
6.8%
Market size, estimated
£384Ka year
Peak month
May12.6× the quietest month
Top search term
gravel glue84K searches a year

02 · Price

A sale here is worth £19.79.

Listings sell for £19.79 on average, from £8.16 to £28.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.79 that is £10K to £15K a year per listing.

Average price
£19.79inside the $15 to $100 sweet spot
Price range
£8.16–£28.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #161 within Adhesives & Sealers. It carries 1,037 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
78%
Out of stock, average day
29.3%
Average rank
#161in Adhesives & Sealers
Average rating
3.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,037per listing
Listings tracked
18

04 · Newcomers

Amazon counts 6 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mulch Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£77K£115K£154K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • vuba47%
  • SIRAMICO COATINGS13%
  • FLOW TM SIMPLY AMAZING PRODUCTS12%
  • Mifica4%
  • Sudale4%
  • EcoLock3%
  • Open — no brand owns it (7 brands, 17%)

Demand

Mulch Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 12.6×

Search terms

Top Mulch Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gravel glue84K/yr
  • stone glue37K/yr
  • pebble glue21K/yr
  • rock glue16K/yr
  • gravel glue for garden stones15K/yr
  • stone glue outdoor13K/yr
  • gravel binder13K/yr
  • rock glue for gravel12K/yr
  • gravel resin10K/yr
  • mulch glue9K/yr

Reviews and returns

What reviews say buyers love and hate about Mulch Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.47

Doesn't work well

Doesn't work as well as advertised

Did not work

Adhesion/Stickiness14%−0.06

Does not adhere at all

Did not stick very well

the adhesive is very sticky

Value For Money12%−0.04

Expensive, you'll need more than you think

even though it is a lot more expensive it is fantastic compared to this

Expensive for what it is

Quality-Overall7%+1.16

the quality seems to be subpar

Absolute garbage

Poor quality

Durability4%−0.02

soon ran out

I just breaks up

break apart after just a month

Love

Quality-Overall15%+1.16

Excellent product

Overall, its a reliable and practical solution that works well and is definitely worth the money

Overall, a reliable product that helps keep garden areas neat and tidy for a long time

Advertised Vs Actual Product14%+1.30

Better than expected- great product

As described

Did the job perfectly

Ease Of Use14%+1.28

Its very easy to use if you follow the instructions

Easy to use

What I appreciated most is how easy it was to apply

Adhesion/Stickiness10%−0.06

Brilliant glue does the job

The adhesive was easy to apply via a sprayer which provided a nice even coverage

Effective garden stone adhesive

Value For Money8%−0.04

Good price

Worth the money

Good value for money

Return

0.1% Return rate 10% Fixable by listing

Functionality-Overall31%▁█▇▄▅▆

Doesn't work well

Doesn't work as well as advertised

Did not work

Adhesion/Stickiness15%▁▁▆█▇▅

Does not adhere at all

Did not stick very well

the adhesive is very sticky

Compatibility-Overall10%▁▁▁▅▄█
Leak-Proof10%█▅▁▁▂▂
Size-Overall5%▁▁█▄█▅

FAQ

Common Mulch Glue questions

Answered from the same tracked data.