Mre
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Mre is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 4957
- Market size
- £301K/yr551K searches / yr
- 90-day growth
- +49.4%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 14 sellers
Flapen Score
Mre against its category
The dotted line is the DIY & Tools average. Past it, Mre is stronger. Inside it, weaker.
Market
The Mre market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mre 551K times last year and spent an estimated £301K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.
- Searches, last 12 months
- 551K
- Growth, 90 days vs prior 90
- +49.4%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £301Ka year
- Peak month
- April3.9× the quietest month
- Top search term
- wayfarer meals77K searches a year
02 · Price
A sale here is worth £11.66.
Listings sell for £11.66 on average, from £5.27 to £38.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.66 that is £9K to £12K a year per listing.
- Average price
- £11.66under the $15 to $100 sweet spot
- Price range
- £5.27–£38.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #360 within Safety & Security. It carries 237 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 83%
- Out of stock, average day
- 2.1%
- Average rank
- #360in Safety & Security
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 237per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mre products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 15y ago

Wayfayrer All Day Breakfast 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.74
- Rating
- 4.3/5
- Reviews
- 1,064
- Age
- 20y ago

Wayfayrer Chicken Tikka with Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.41
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 7y ago

Wayfayrer Sausage & Beans 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.27
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 20y ago

Ration-X Pack of 6 Ready To Eat Camping Food Pouched Meals No Refrigeration Needed Eat Hot or Cold
- Price
- £38.47
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 12y ago
Trending
estimated 90-day click momentum
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chilli Con Carne & Rice)
- Price
- £6.43
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Wayfayrer Camping Food 200g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chocolate Pudding)
- Price
- £5.50
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Macaroni Cheese)
- Price
- £6.26
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

Wayfayrer Chicken Tikka & Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 779
- Age
- 11y ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 15y ago
Newest
by launch date
Wayfayrer Camping Food 200g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chocolate Pudding)
- Price
- £5.50
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Macaroni Cheese)
- Price
- £6.26
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chilli Con Carne & Rice)
- Price
- £6.43
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Wayfayrer Macaroni Cheese 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping & Hiking
- Price
- £5.72
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 3y ago

Ration-X 24 Hour Ration Pack Ambient Army Type Menu 1 4000kcal Three Main Meal Pouches +++
- Price
- £28.79
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- Wayfayrer86%
- Ration-X6%
- Beyond The Beaten Track5%
- EXPEDITION FOODS expeditionfoods.com3%
Demand
Mre search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.9×
Search terms
Top Mre search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wayfarer meals77K/yr
- camping food82K/yr
- mre59K/yr
- mre meals47K/yr
- dehydrated meals33K/yr
- camping meals29K/yr
- camping food pouches24K/yr
- expedition food21K/yr
- ration packs25K/yr
- dofe food14K/yr
Reviews and returns
What reviews say buyers love and hate about Mre
We read the reviews and the return reasons for every product selling here.
“Seriously overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mre questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








