Mre
Mre shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Mre profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mre is a £301K/yr Amazon United Kingdom market (551K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 57/100.
Mre: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +49.4% over the last 90 days and 4.7% of searches end in a purchase.
£301K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 18 products
Top Mre products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 15y ago
Wayfayrer All Day Breakfast 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.74
- Rating
- 4.3/5
- Reviews
- 1,064
- Age
- 20y ago
Wayfayrer Chicken Tikka with Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.41
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 7y ago
Wayfayrer Sausage & Beans 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.27
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 20y ago
Ration-X Pack of 6 Ready To Eat Camping Food Pouched Meals No Refrigeration Needed Eat Hot or Cold
- Price
- £38.47
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 12y ago
Trending
90-day click momentum
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chilli Con Carne & Rice)
- Price
- £6.43
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago
Wayfayrer Camping Food 200g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chocolate Pudding)
- Price
- £5.50
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Macaroni Cheese)
- Price
- £6.26
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago
Wayfayrer Chicken Tikka & Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 779
- Age
- 11y ago
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 15y ago
Newest
by launch dateWayfayrer Camping Food 200g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chocolate Pudding)
- Price
- £5.50
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Macaroni Cheese)
- Price
- £6.26
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chilli Con Carne & Rice)
- Price
- £6.43
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago
Wayfayrer Macaroni Cheese 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping & Hiking
- Price
- £5.72
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 3y ago
Ration-X 24 Hour Ration Pack Ambient Army Type Menu 1 4000kcal Three Main Meal Pouches +++
- Price
- £28.79
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Wayfayrer86%
- Ration-X6%
- Beyond The Beaten Track5%
- EXPEDITION FOODS expeditionfoods.com3%
Mre demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.9×
Top Mre search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wayfarer meals77K/yr
- camping food82K/yr
- mre59K/yr
- mre meals47K/yr
- dehydrated meals33K/yr
- camping meals29K/yr
- camping food pouches24K/yr
- expedition food21K/yr
- ration packs25K/yr
- dofe food14K/yr
What reviews say buyers love and hate about Mre
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Easy to pack and tastes fine, can be eaten warm or cold”
“Quality food”
“easy to carry”
“Outstanding value for good products”
“As expected”
What buyers complain about
83% of reviews“Seriously overpriced”
“Tasted awful”
“Disappointed average product”
“Pretty bulky and heavy so prepair to sacrifice some space in your bag”
“Yukky, hard & inedible”
Mre return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mre questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
