Is mre profitable to sell on Amazon United Kingdom?

The niche generates £301K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +49.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the mre niche?

4 brands and 14 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mre?

Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for mre peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.9× the quietest.

What does it cost to enter the mre niche?

Listings span £5.27–£38.47; the average listing price is £11.66 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.

mre

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great236.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.27–£38.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+49.4%

90-day search growth — must beat 0% to launch

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Good£301K

£301K/yr · 551K searches

Avg price

Okay£11.66

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, mre is a £301K/yr Amazon United Kingdom market (551K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

mre market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £350K–£466K; units × avg price
Conversion rate: 4.7%
Avg BSR: #360
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 2.1%
Avg brand age: 49 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Wayfayrer86%
Ration-X6%
Beyond The Beaten Track5%
EXPEDITION FOODS expeditionfoods.com3%

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — +49.4% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.9×

Open Trend

Top mre search terms

wayfarer meals77K/yr +103.0%13.2% conv.
camping food82K/yr +80.0%2.7% conv.
mre59K/yr -16.5%0.3% conv.
mre meals47K/yr -18.1%0.9% conv.
dehydrated meals33K/yr +27.6%1.2% conv.
camping meals29K/yr +59.3%2.6% conv.
camping food pouches24K/yr +87.3%4.7% conv.
expedition food21K/yr +99.9%1.9% conv.
ration packs25K/yr +65.6%2.5% conv.
dofe food14K/yr +145.1%5.9% conv.

All search terms

Top mre products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)

Wayfayrer£5.814.4★674 rev

Wayfayrer All Day Breakfast 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures

Wayfayrer£5.744.3★1,064 rev

Wayfayrer Chicken Tikka with Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures

Wayfayrer£5.414.0★99 rev

Wayfayrer Sausage & Beans 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures

Wayfayrer£5.274.3★259 rev

Ration-X Pack of 6 Ready To Eat Camping Food Pouched Meals No Refrigeration Needed Eat Hot or Cold

Beyond The Beaten Track£38.474.4★184 rev

Newest

by launch date

Wayfayrer Camping Food 200g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chocolate Pudding)

Wayfayrer£5.505 rev

6mo ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Macaroni Cheese)

Wayfayrer£6.266 rev

8mo ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chilli Con Carne & Rice)

Wayfayrer£6.435 rev

8mo ago

Wayfayrer Macaroni Cheese 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping & Hiking

Wayfayrer£5.72147 rev

3y ago

Ration-X 24 Hour Ration Pack Ambient Army Type Menu 1 4000kcal Three Main Meal Pouches +++

Ration-X£28.7984 rev

5y ago

What buyers say about mre

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Easy to pack and tastes fine, can be eaten warm or cold”

Quality-Overall17%

“Quality food”

Ease Of Use17%

“easy to carry”

Value For Money10%

“Outstanding value for good products”

Advertised Vs Actual Product9%

“As expected”

Portability4%

“Good for trips”

Nutritional Content3%

“Very easy to carry, cook and most of all very nourishing”

Exercise/Sports Suitability2%

“Decent meal after a hard day's walking”

Energy Level2%

“It was a good start to the day for energy they definitely needed”

Sweetness1%

“Very nice snd creamy”

What buyers complain about

Value For Money34%

“Seriously overpriced”

Taste-Overall14%

“Tasted awful”

Quality-Overall11%

“Disappointed average product”

Weight Heavy6%

“Pretty bulky and heavy so prepair to sacrifice some space in your bag”

Hard Feel6%

“Yukky, hard & inedible”

Fun/Entertainment Experience3%

“I found this one difficult to enjoy”

Indigestion3%

“both people that tried it got stomach ache after”

Instructions/User Manual/Troubleshooting3%

“No instructions as how much water to put in”

Size-Overall2%

“The size of the packaging was rather small for his appetite so needed 2”

Chunk/Clump/Collection1%

“the tiniest little fragment of bacon”

Top return reasons

Value For Money40%

Leak-Proof20%

Certifications20%

Weight Heavy20%

Common questions

Is mre profitable to sell on Amazon United Kingdom?: The niche generates £301K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +49.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the mre niche?: 4 brands and 14 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mre?: Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for mre peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.9× the quietest.
What does it cost to enter the mre niche?: Listings span £5.27–£38.47; the average listing price is £11.66 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.

mre