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Mre

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Mre is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£301K/yr551K searches / yr
90-day growth
+49.4%search demand this quarter
Competition
63%top-5 click share · 4 brands · 14 sellers

Flapen Score

Mre against its category

The dotted line is the DIY & Tools average. Past it, Mre is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mre market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mre 551K times last year and spent an estimated £301K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.

Searches, last 12 months
551K
Growth, 90 days vs prior 90
+49.4%
Conversion, latest week
4.7%
Market size, estimated
£301Ka year
Peak month
April3.9× the quietest month
Top search term
wayfarer meals77K searches a year

02 · Price

A sale here is worth £11.66.

Listings sell for £11.66 on average, from £5.27 to £38.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.66 that is £9K to £12K a year per listing.

Average price
£11.66under the $15 to $100 sweet spot
Price range
£5.27–£38.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #360 within Safety & Security. It carries 237 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
2.1%
Average rank
#360in Safety & Security
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
237per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£60K£90K£120K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Wayfayrer86%
  • Ration-X6%
  • Beyond The Beaten Track5%
  • EXPEDITION FOODS expeditionfoods.com3%

Demand

Mre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.9×

Search terms

Top Mre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wayfarer meals77K/yr
  • camping food82K/yr
  • mre59K/yr
  • mre meals47K/yr
  • dehydrated meals33K/yr
  • camping meals29K/yr
  • camping food pouches24K/yr
  • expedition food21K/yr
  • ration packs25K/yr
  • dofe food14K/yr

Reviews and returns

What reviews say buyers love and hate about Mre

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money34%−0.24

Seriously overpriced

Rather expensive for what it is

Expensive

Taste-Overall14%−0.06

Tasted awful

baked beans that taste like the cheapest supermarket own brand you could imagine

Tasteless

Quality-Overall11%+0.64

Disappointed average product

Not one of this brand's better varieties

it was really mediocre

Weight Heavy6%−0.02

Pretty bulky and heavy so prepair to sacrifice some space in your bag

Hard Feel6%−0.08

Yukky, hard & inedible

Love

Taste-Overall25%−0.06

Easy to pack and tastes fine, can be eaten warm or cold

My son had this in the evening alongside the chocolate sponge pudding which satisfied him greatly after a long hike

Really tasty

Quality-Overall17%+0.64

Quality food

Good quality

Supreme quality over others out there

Ease Of Use17%+1.89

easy to carry

Easy to use

He said it was easy to make

Value For Money10%−0.24

Outstanding value for good products

Good price

worth it

Advertised Vs Actual Product9%+1.13

As expected

Does what it says

items as described

Return

0.0% Return rate 0% Fixable by listing

Value For Money40%▁▁█▁▁▁

Seriously overpriced

Rather expensive for what it is

Expensive

Leak-Proof20%▁▁▁▁█▁
Certifications20%▁▁▁█▁▁
Weight Heavy20%

Pretty bulky and heavy so prepair to sacrifice some space in your bag

FAQ

Common Mre questions

Answered from the same tracked data.