Mre
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Mre is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 4957
- Market size
- £301K/yr551K searches / yr
- 90-day growth
- +49.4%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 14 sellers
Flapen Score
Mre against its category
The dotted line is the DIY & Tools average. Past it, Mre is stronger. Inside it, weaker.
Market
The Mre market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mre 551K times last year and spent an estimated £301K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.
- Searches, last 12 months
- 551K
- Growth, 90 days vs prior 90
- +49.4%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £301Ka year
- Peak month
- April3.9× the quietest month
- Top search term
- wayfarer meals77K searches a year
02 · Price
A sale here is worth £11.66.
Listings sell for £11.66 on average, from £5.27 to £38.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.66 that is £9K to £12K a year per listing.
- Average price
- £11.66under the $15 to $100 sweet spot
- Price range
- £5.27–£38.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #360 within Safety & Security. It carries 237 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 83%
- Out of stock, average day
- 2.1%
- Average rank
- #360in Safety & Security
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 237per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mre products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 15y ago

Wayfayrer All Day Breakfast 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.74
- Rating
- 4.3/5
- Reviews
- 1,064
- Age
- 20y ago

Wayfayrer Chicken Tikka with Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.41
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 7y ago

Wayfayrer Sausage & Beans 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.27
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 20y ago

Ration-X Pack of 6 Ready To Eat Camping Food Pouched Meals No Refrigeration Needed Eat Hot or Cold
- Price
- £38.47
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 12y ago
Trending
90-day click momentum
Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chilli Con Carne & Rice)
- Price
- £6.43
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Wayfayrer Camping Food 200g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chocolate Pudding)
- Price
- £5.50
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Macaroni Cheese)
- Price
- £6.26
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

Wayfayrer Chicken Tikka & Rice 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping Hiking Fishing and Outdoor Adventures
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 779
- Age
- 11y ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Pasta Bolognese)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 15y ago
Newest
by launch date
Wayfayrer Camping Food 200g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chocolate Pudding)
- Price
- £5.50
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Macaroni Cheese)
- Price
- £6.26
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

Wayfayrer Camping Food 300g Ready to Eat Hot or Cold Meal Pouch | Duke of Edinburgh Recommended Kit | Camping Hiking Fishing and Outdoor Adventures (Chilli Con Carne & Rice)
- Price
- £6.43
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Wayfayrer Macaroni Cheese 300g Ready to Eat Hot or Cold Meal Pouch Recommended for Duke of Edinburghs Award Expeditions Camping & Hiking
- Price
- £5.72
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 3y ago

Ration-X 24 Hour Ration Pack Ambient Army Type Menu 1 4000kcal Three Main Meal Pouches +++
- Price
- £28.79
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Wayfayrer86%
- Ration-X6%
- Beyond The Beaten Track5%
- EXPEDITION FOODS expeditionfoods.com3%
Demand
Mre search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.9×
Search terms
Top Mre search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wayfarer meals77K/yr
- camping food82K/yr
- mre59K/yr
- mre meals47K/yr
- dehydrated meals33K/yr
- camping meals29K/yr
- camping food pouches24K/yr
- expedition food21K/yr
- ration packs25K/yr
- dofe food14K/yr
Reviews and returns
What reviews say buyers love and hate about Mre
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Seriously overpriced
Rather expensive for what it is
Expensive
Tasted awful
baked beans that taste like the cheapest supermarket own brand you could imagine
Tasteless
Disappointed average product
Not one of this brand's better varieties
it was really mediocre
Pretty bulky and heavy so prepair to sacrifice some space in your bag
Yukky, hard & inedible
Love
Easy to pack and tastes fine, can be eaten warm or cold
My son had this in the evening alongside the chocolate sponge pudding which satisfied him greatly after a long hike
Really tasty
Quality food
Good quality
Supreme quality over others out there
easy to carry
Easy to use
He said it was easy to make
Outstanding value for good products
Good price
worth it
As expected
Does what it says
items as described
Return
0.0% Return rate 0% Fixable by listing
Seriously overpriced
Rather expensive for what it is
Expensive
Pretty bulky and heavy so prepair to sacrifice some space in your bag
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mre questions
Answered from the same tracked data.








