Skip to content

Mortice Lock

Fail

Shoppers spend only $70K a year here, so Mortice Lock is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£70K/yr192K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
32%top-5 click share · 13 brands · 97 sellers

Flapen Score

Mortice Lock against its category

The dotted line is the DIY & Tools average. Past it, Mortice Lock is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortice Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mortice Lock 192K times last year and spent an estimated £70K. The top 5 brands take 87% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
2.6%
Market size, estimated
£70Ka year
Peak month
September1.7× the quietest month
Top search term
mortice lock39K searches a year

02 · Price

A sale here is worth £14.11.

Listings sell for £14.11 on average, from £6.49 to £47.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £14.11 that is £0 to £1K a year per listing.

Average price
£14.11under the $15 to $100 sweet spot
Price range
£6.49–£47.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #129 within Door Hardware & Locks. It carries 464 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
95%
Out of stock, average day
6.6%
Average rank
#129in Door Hardware & Locks
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
464per listing
Listings tracked
63

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mortice Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

97

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

9%

  • Yale29%
  • ERA29%
  • XFORT11%
  • Sterling9%
  • TSS8%
  • Decoranddecor5%
  • Open — no brand owns it (7 brands, 9%)

Demand

Mortice Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Mortice Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mortice lock39K/yr
  • era28K/yr
  • mortice door lock19K/yr
  • deadlock22K/yr
  • 5 lever mortice locks for external doors12K/yr
  • 5 lever mortice lock9K/yr
  • mortise locks8K/yr
  • sash lock6K/yr
  • era door locks7K/yr
  • deadlock door lock6K/yr

Reviews and returns

What reviews say buyers love and hate about Mortice Lock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.29

Low quality

Quality is inconsistent

cheap quality

Size-Overall17%−0.07

didn't fit the space it was replacing

Not the perfect fit

Little tight

Locking Mechanism14%+2.24

Lock is ok poor door knobs

Dead lock

I do not recommend buying this lock

Advertised Vs Actual Product5%

only suitable for one way opening which was not mentioned also placed on page these items bought together which is very misleading

The lock that came was not as in the photographs

I might have missed it in the description

Value For Money4%+0.17

Costly and stressful

Waste of money

Love

Locking Mechanism22%+2.24

The mechanism is robust and operates smoothly

Lock works well

They turn the lock smoothly

Quality-Overall21%−0.29

Excellent build quality

Good quality

Good and reliable

Size-Overall11%−0.07

Perfect fit and easy install - works well

Easy fit

Easy to fit

Advertised Vs Actual Product9%

Exactly what I needed

Does the job fine

Product as described

Value For Money8%+0.17

Not expensive

Excellent value

Good price

Return

4.0% Return rate 66% Fixable by listing

Size-Overall61%████▇▇

didn't fit the space it was replacing

Not the perfect fit

Little tight

Locking Mechanism11%▅▇▆▇██

Lock is ok poor door knobs

Dead lock

I do not recommend buying this lock

Compatibility-Overall6%▇▄▆▅█▆
Quality-Overall4%▇▇▅██▆

Low quality

Quality is inconsistent

cheap quality

Functionality-Overall4%▄▇▅█▃▆

FAQ

Common Mortice Lock questions

Answered from the same tracked data.