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Mortice Lock

a small market ($70K/yr) — Mortice Lock doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 18Growth 20Conversion 33Competition 83Returns 38Price range 78Avg price 68Brand share 30Review moat 77Quality gap 72
This niche Category average

Is Mortice Lock profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mortice Lock is a £70K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 46/100.

Mortice Lock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.3% over the last 90 days and 2.6% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr6K
Search volume / yr-9.3%192K
Conversion rate2.6%
Avg price£14.11

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers13 · 97
Top-5 product click share32%
Open market13%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 63 products

Sponsored placement56%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews464

Top Mortice Lock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

97

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

9%

  • Yale29%
  • ERA29%
  • XFORT11%
  • Sterling9%
  • TSS8%
  • Decoranddecor5%
  • Open — no brand owns it (7 brands, 9%)

Mortice Lock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume192KCVR2.6%Products63Brands13Top 5 Brands87%OOS Rate6.6%Rating4.3★Reviews464Avg BSR#129
4K3KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Mortice Lock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mortice lock39K/yr
  • era28K/yr
  • mortice door lock19K/yr
  • deadlock22K/yr
  • 5 lever mortice locks for external doors12K/yr
  • 5 lever mortice lock9K/yr
  • mortise locks8K/yr
  • sash lock6K/yr
  • era door locks7K/yr
  • deadlock door lock6K/yr

What reviews say buyers love and hate about Mortice Lock

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Locking Mechanism22%

The mechanism is robust and operates smoothly

Quality-Overall21%

Excellent build quality

Size-Overall11%

Perfect fit and easy install - works well

Advertised Vs Actual Product9%

Exactly what I needed

Value For Money8%

Not expensive

What buyers complain about

82% of reviews
Quality-Overall32%

Low quality

Size-Overall17%

didn't fit the space it was replacing

Locking Mechanism14%

Lock is ok poor door knobs

Advertised Vs Actual Product5%

only suitable for one way opening which was not mentioned also placed on page these items bought together which is very misleading

Value For Money4%

Costly and stressful

Mortice Lock return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Locking Mechanism
11%
3Compatibility-Overall
6%
4Quality-Overall
4%
5Functionality-Overall
4%

Common Mortice Lock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mortice Lock 46/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 63 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.
Search demand for Mortice Lock on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.