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Mortar Repair

Fail

The top 5 brands take 96% of clicks, so Mortar Repair is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£49K/yr56K searches / yr
90-day growth
+34.1%search demand this quarter
Competition
67%top-5 click share · 8 brands · 29 sellers

Flapen Score

Mortar Repair against its category

The dotted line is the DIY & Tools average. Past it, Mortar Repair is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortar Repair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mortar Repair 56K times last year and spent an estimated £49K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+34.1%
Conversion, latest week
9.0%
Market size, estimated
£49Ka year
Peak month
September5.4× the quietest month
Top search term
mortar repair27K searches a year

02 · Price

A sale here is worth £9.65.

Listings sell for £9.65 on average, from £3.77 to £23.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.65 that is £2K to £5K a year per listing.

Average price
£9.65under the $15 to $100 sweet spot
Price range
£3.77–£23.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Building Supplies. It carries 1,820 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#74in Building Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,820per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mortar Repair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

29

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Bostik46%
  • Siroflex20%
  • fischer16%
  • Stormdry11%
  • Eroofing4%
  • Laeto2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Mortar Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.4×

Search terms

Top Mortar Repair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mortar repair27K/yr
  • pointing mortar19K/yr
  • sand coloured mortar4K/yr
  • no nonsense mortar repair cement3K/yr
  • mortar tube3K/yr

Reviews and returns

What reviews say buyers love and hate about Mortar Repair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use18%+0.84

Difficult to use

not the easiest to apply

virtually impossible to apply

Value For Money8%+0.25

not cheap

Bit pricey

Overpriced

Adhesion/Stickiness7%−0.12

no adhesion

wouldn't stick to wall

Does not adhere to anything

Color7%−0.05

BUT Very light colour

Not grey as stated on the tub

Colour nothing like described

Functionality-Overall6%−0.09

Doesnt work

The only downside to this product is that it works that well

Small jobs only

Love

Ease Of Use23%+0.84

Easy to use

Easy to store

So handy in a tube

Quality-Overall18%+0.60

the mortar itself feels good quality once applied

Overall, the quality of the product itself emphasizes reliability,

Decent quality

Advertised Vs Actual Product12%+1.35

As Advertised

Better than expected

As described

Maintenance And Repair7%+0.66

Great for minor repair work

Great product that can be used to repair lots of things

Great stuff, makes those little repairs less tedious and fix them for good

Value For Money4%+0.25

price was fair

Great value for money and highly recommended

GOOD VALUE

Return

0.5% Return rate 52% Fixable by listing

Color41%▆▅▇█▆▇

BUT Very light colour

Not grey as stated on the tub

Colour nothing like described

Functionality-Overall14%▁▅▃█▅█

Doesnt work

The only downside to this product is that it works that well

Small jobs only

Ease Of Use7%▁▆█▄▃▃

Difficult to use

not the easiest to apply

virtually impossible to apply

Defective Material/Parts6%█▃▂▁▂▂
Material Quality4%▁▁█▆▆▁

FAQ

Common Mortar Repair questions

Answered from the same tracked data.