Mortar Repair
FailThe top 5 brands take 96% of clicks, so Mortar Repair is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £49K/yr56K searches / yr
- 90-day growth
- +34.1%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 29 sellers
Flapen Score
Mortar Repair against its category
The dotted line is the DIY & Tools average. Past it, Mortar Repair is stronger. Inside it, weaker.
Market
The Mortar Repair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mortar Repair 56K times last year and spent an estimated £49K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- +34.1%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £49Ka year
- Peak month
- September5.4× the quietest month
- Top search term
- mortar repair27K searches a year
02 · Price
A sale here is worth £9.65.
Listings sell for £9.65 on average, from £3.77 to £23.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.65 that is £2K to £5K a year per listing.
- Average price
- £9.65under the $15 to $100 sweet spot
- Price range
- £3.77–£23.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Building Supplies. It carries 1,820 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Building Supplies
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,820per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Mortar Repair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bostik Express Pointing Mortar Buff - 310ml - Ready-to-Use - Brick & Masonry Joint Repair Sealant - Weather Resistant - Overpaintable
- Price
- £3.89
- Rating
- 4.1/5
- Reviews
- 457
- Age
- 5y ago

SX Siroflex Mortar Repair Cement Grey Ready to use repair mortar for Pointing jobs & Damaged Masonry Joints - Adheres without primer on Damp Surfaces - Interior & Exterior 300ml
- Price
- £3.77
- Rating
- 4.1/5
- Reviews
- 1,283
- Age
- 3y ago

Bostik Cementone General Purpose Mortar 5kg - Ready Mixed Mortar Just Add Water - for Interior & Exterior Repairs
- Price
- £6.88
- Rating
- 4.5/5
- Reviews
- 5,402
- Age
- 9y ago

Bostik Express Pointing Mortar Grey - 310ml - Ready-to-Use - Brick & Masonry Joint Repair Sealant - Weather Resistant - Overpaintable
- Price
- £4.52
- Rating
- 4.1/5
- Reviews
- 1,148
- Age
- 6y ago

fischer Express Cement Premium Repair Mortar Sand 310ml
- Price
- £4.43
- Rating
- 4.0/5
- Reviews
- 5,065
- Age
- 11y ago
Trending
90-day click momentum
Bostik Colours for Cement Buff - 1kg - For Concrete - Mortar - Render and Screeds - Available in 5 Intermixable Colours - For Interior and Exterior Use
- Price
- £7.39
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 11y ago

fischer Express Cement Grey 310ml Ready Mixed Repair Mortar Cartridge
- Price
- £4.43
- Rating
- 4.1/5
- Reviews
- 4,011
- Age
- 11y ago

SX Siroflex Mortar Repair Cement Grey Ready to use repair mortar for Pointing jobs & Damaged Masonry Joints - Adheres without primer on Damp Surfaces - Interior & Exterior 300ml
- Price
- £3.77
- Rating
- 4.1/5
- Reviews
- 1,283
- Age
- 3y ago

Bostik Cementone Render Repair Mortar 10kg - Durable Repair & Patching Mortar - Ready Mixed Just Add Water - Ideal for Weather & Impact Damage - Interior & Exterior Use
- Price
- £13.04
- Rating
- 4.5/5
- Reviews
- 1,099
- Age
- 10y ago

fischer Express Cement Premium Repair Mortar Sand 310ml
- Price
- £4.43
- Rating
- 4.0/5
- Reviews
- 5,065
- Age
- 11y ago
Newest
by launch date
Pack of 3 BOSTIK 310ml Express Cement Pointing Mortar Buff Durable Masonry Repair
- Price
- £11.60
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 2y ago

The Glowhouse Easy Mix Mortar Just Add Water Ready Mixed For Brick Block Rendering & Repointing Masonary Repairs Waterproof Bag 20kg
- Price
- £14.11
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 2y ago

SX Siroflex Mortar Repair Cement Buff Ready to use repair mortar for Pointing jobs & Damaged Masonry Joints - Adheres without primer on Damp Surfaces - Interior & Exterior 300ml
- Price
- £5.05
- Rating
- 4.1/5
- Reviews
- 1,283
- Age
- 2y ago

SX Siroflex Mortar Repair Cement Grey Ready to use repair mortar for Pointing jobs & Damaged Masonry Joints - Adheres without primer on Damp Surfaces - Interior & Exterior 300ml
- Price
- £3.77
- Rating
- 4.1/5
- Reviews
- 1,283
- Age
- 3y ago

Laeto Easy Mix Mortar 20kg Ready Mixed Cement for Bricklaying Paving
- Price
- £13.53
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
2%
- Bostik46%
- Siroflex20%
- fischer16%
- Stormdry11%
- Eroofing4%
- Laeto2%
- Open — no brand owns it (2 brands, 2%)
Demand
Mortar Repair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 5.4×
Search terms
Top Mortar Repair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mortar repair27K/yr
- pointing mortar19K/yr
- sand coloured mortar4K/yr
- no nonsense mortar repair cement3K/yr
- mortar tube3K/yr
Reviews and returns
What reviews say buyers love and hate about Mortar Repair
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to use
not the easiest to apply
virtually impossible to apply
not cheap
Bit pricey
Overpriced
no adhesion
wouldn't stick to wall
Does not adhere to anything
BUT Very light colour
Not grey as stated on the tub
Colour nothing like described
Doesnt work
The only downside to this product is that it works that well
Small jobs only
Love
Easy to use
Easy to store
So handy in a tube
the mortar itself feels good quality once applied
Overall, the quality of the product itself emphasizes reliability,
Decent quality
As Advertised
Better than expected
As described
Great for minor repair work
Great product that can be used to repair lots of things
Great stuff, makes those little repairs less tedious and fix them for good
price was fair
Great value for money and highly recommended
GOOD VALUE
Return
0.5% Return rate 52% Fixable by listing
BUT Very light colour
Not grey as stated on the tub
Colour nothing like described
Doesnt work
The only downside to this product is that it works that well
Small jobs only
Difficult to use
not the easiest to apply
virtually impossible to apply
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mortar Repair questions
Answered from the same tracked data.








