mortar repair
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+34.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,820.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.77–£23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.65avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£49K£49K/yr · 56K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mortar repair is a £49K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
mortar repair market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £48K–£58K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
2%
- Bostik46%
- Siroflex20%
- fischer16%
- Stormdry11%
- Eroofing4%
- Laeto2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 5.4×
Top mortar repair search terms
- mortar repair27K/yr
- pointing mortar19K/yr
- sand coloured mortar4K/yr
- no nonsense mortar repair cement3K/yr
- mortar tube3K/yr
Top mortar repair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bostik Express Pointing Mortar Buff - 310ml - Ready-to-Use - Brick & Masonry Joint Repair Sealant - Weather Resistant - Overpaintable
Bostik£3.894.1★457 rev
SX Siroflex Mortar Repair Cement Grey Ready to use repair mortar for Pointing jobs & Damaged Masonry Joints - Adheres without primer on Damp Surfaces - Interior & Exterior 300ml
Siroflex£3.774.1★1,283 rev
Bostik Cementone General Purpose Mortar 5kg - Ready Mixed Mortar Just Add Water - for Interior & Exterior Repairs
Bostik£6.884.5★5,402 rev
Bostik Express Pointing Mortar Grey - 310ml - Ready-to-Use - Brick & Masonry Joint Repair Sealant - Weather Resistant - Overpaintable
Bostik£4.524.1★1,148 rev
fischer Express Cement Premium Repair Mortar Sand 310ml
fischer£4.434.0★5,065 rev
Newest
by launch date
Pack of 3 BOSTIK 310ml Express Cement Pointing Mortar Buff Durable Masonry Repair
Eroofing£11.60141 rev
The Glowhouse Easy Mix Mortar Just Add Water Ready Mixed For Brick Block Rendering & Repointing Masonary Repairs Waterproof Bag 20kg
The Glowhouse£14.11184 rev
SX Siroflex Mortar Repair Cement Buff Ready to use repair mortar for Pointing jobs & Damaged Masonry Joints - Adheres without primer on Damp Surfaces - Interior & Exterior 300ml
Siroflex£5.051,283 rev
SX Siroflex Mortar Repair Cement Grey Ready to use repair mortar for Pointing jobs & Damaged Masonry Joints - Adheres without primer on Damp Surfaces - Interior & Exterior 300ml
Siroflex£3.771,283 rev
Laeto Easy Mix Mortar 20kg Ready Mixed Cement for Bricklaying Paving
Laeto£13.53285 rev
Trending
90-day click momentum
Bostik Colours for Cement Buff - 1kg - For Concrete - Mortar - Render and Screeds - Available in 5 Intermixable Colours - For Interior and Exterior Use
Bostik£7.394.2★
fischer Express Cement Grey 310ml Ready Mixed Repair Mortar Cartridge
fischer£4.434.1★
SX Siroflex Mortar Repair Cement Grey Ready to use repair mortar for Pointing jobs & Damaged Masonry Joints - Adheres without primer on Damp Surfaces - Interior & Exterior 300ml
Siroflex£3.774.1★
Bostik Cementone Render Repair Mortar 10kg - Durable Repair & Patching Mortar - Ready Mixed Just Add Water - Ideal for Weather & Impact Damage - Interior & Exterior Use
Bostik£13.044.5★
fischer Express Cement Premium Repair Mortar Sand 310ml
fischer£4.434.0★
What buyers say about mortar repair
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“the mortar itself feels good quality once applied”
“As Advertised”
“Great for minor repair work”
“price was fair”
“Colour is good”
“Handy size for doing small jobs around the place”
“has set very solid”
“Works great”
“This is such an excellent product especially if you live in a very old property,the buff coloured blends in so well with the old buff coloured motor,very easy to apply,when I wanted a smooth finish I wet my finger and just ran it along the surface gently,would definitely purchase again and highly recommend”
What buyers complain about
“Difficult to use”
“not cheap”
“no adhesion”
“BUT Very light colour”
“Doesnt work”
“Not fit any of my watering cans”
“not sure what the quality control is like”
“unfortunately a few days later it has crumbled away”
“too thick”
“Its very hard to use”
Top return reasons
Common questions
- Is mortar repair profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 16 tracked products. 90-day search growth is +34.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the mortar repair niche?
- 8 brands and 29 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in mortar repair?
- Top complaints mined from reviews: Ease Of Use, Value For Money, Adhesion/Stickiness. The return rate is 0.5%.
- When does demand for mortar repair peak?
- Demand peaks in Aug–Sep; the busiest month runs 5.4× the quietest.
- What does it cost to enter the mortar repair niche?
- Listings span £3.77–£23.37; the average listing price is £9.65 (sweet spot $15–$100). The average incumbent carries 1,820 reviews — the moat a new listing must climb.