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Mortar Repair

Fail

The top 5 brands take 96% of clicks, so Mortar Repair is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£49K/yr56K searches / yr
90-day growth
+34.1%search demand this quarter
Competition
67%top-5 click share · 8 brands · 29 sellers

Flapen Score

Mortar Repair against its category

The dotted line is the DIY & Tools average. Past it, Mortar Repair is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortar Repair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mortar Repair 56K times last year and spent an estimated £49K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+34.1%
Conversion, latest week
9.0%
Market size, estimated
£49Ka year
Peak month
September5.4× the quietest month
Top search term
mortar repair27K searches a year

02 · Price

A sale here is worth £9.65.

Listings sell for £9.65 on average, from £3.77 to £23.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.65 that is £2K to £5K a year per listing.

Average price
£9.65under the $15 to $100 sweet spot
Price range
£3.77–£23.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Building Supplies. It carries 1,820 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#74in Building Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,820per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mortar Repair products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

29

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

2%

  • Bostik46%
  • Siroflex20%
  • fischer16%
  • Stormdry11%
  • Eroofing4%
  • Laeto2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Mortar Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.4×

Search terms

Top Mortar Repair search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mortar repair27K/yr
  • pointing mortar19K/yr
  • sand coloured mortar4K/yr
  • no nonsense mortar repair cement3K/yr
  • mortar tube3K/yr

Reviews and returns

What reviews say buyers love and hate about Mortar Repair

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Ease Of Use”
0.5%of orders come back
“Difficult to use”
A buyer, on “Ease Of Use”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mortar Repair questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data