Is money box profitable to sell on Amazon United Kingdom?

The niche generates £659K/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the money box niche?

35 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in money box?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.7%.

When does demand for money box peak?

Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the money box niche?

Listings span £4.05–£19.18; the average listing price is £8.93 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.

money box

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Market size

Good£659K

£659K/yr · 2.2M searches

Review moat

Good1,106.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay£4.05–£19.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£8.93

avg listing price — sweet spot $15–$100

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, money box is a £659K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

money box market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: £536K–£714K; units × avg price
Conversion rate: 3.3%
Avg BSR: #50
Page quality: 0%
Prime: 89%
Sponsored: 80%
Out of stock: 9.6%
Avg brand age: 39 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

40%

Top 20: 76%

Open market

49%

REQUISITE NEEDS14%
Crinwaki11%
Amazon Basics8%
2 UR DOOR7%
H S6%
Best House Another Fine Product5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top money box search terms

money box661K/yr -10.8%1.5% conv.
money tin296K/yr -19.1%3.5% conv.
piggy bank251K/yr -18.6%0.8% conv.
cash box158K/yr -7.4%4.3% conv.
piggy bank for adults91K/yr -28.7%1.1% conv.
money box for kids87K/yr -13.2%0.5% conv.
money boxes83K/yr -16.9%0.4% conv.
kids money box58K/yr -11.6%0.8% conv.
money boxes for adults75K/yr -42.3%1.3% conv.
money saving box96K/yr -61.4%0.8% conv.

All search terms

Top money box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Requisite Needs Metal Money Box Tin 6 Steel Cash Safe Box Petty Cash Deposit Tin with Lock 2 Keys for Security (BLACK)

REQUISITE NEEDS£6.054.6★1,197 rev

2 ur door Sterling Money Box Tin - Piggy Bank Coin Cash Tin and Savings Tin to Save Birthday Money Holiday and Christmas Fund - Multi-Colour - One Random Supplied

2 UR DOOR£4.824.0★702 rev

Amazon Basics Cash Box with Lock Key and Money Tray 9 x 30 x 24 cm (H x W x D) Black

Amazon Basics£14.744.3★317 rev

Cash Box with Key Money Tin Box with Tray Lockable Money Saving Box for Home Office and Events 25 * 18 * 9cm

Crinwaki£11.774.7★338 rev

H&S Money Box with Key - 6 inch Money Saving Box with Lock - Small Lockable Petty Cash Tin Safe with Coin Tray for Coins Notes - Locking Metal Safe Box with 2 Keys - Black

H S£6.994.4★8,340 rev

Newest

by launch date

Money Box Set of 3 Metal Money Saving Tins You Cant Open | Piggy Bank for Adults & Kids | Coin Cash Saving Box | 10 20 50 UK Banknote Design

IQ_tech£8.4615 rev

4mo ago

Sterling Coin & Cash Money Tin Metal Piggy Bank Savings Box for Kids & Adults Birthday Holiday & Christmas Money (Random Colour)

ORCHIDS£4.405 rev

6mo ago

Amazon Basics Cash Box with Lock Key and Money Tray 9 x 30 x 24 cm (H x W x D) Black

Amazon Basics£14.74317 rev

11mo ago

Cash Box with Key Money Tin Box with Tray Lockable Money Saving Box for Home Office and Events 25 * 18 * 9cm

Crinwaki£11.77338 rev

1y ago

Money Tin Box with Key Portable Cash Box with Coin Tray Small Cash Tin for Home Office and Events (Pink-small)

Crinwaki£7.75490 rev

1y ago

What buyers say about money box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent Product”

Advertised Vs Actual Product15%

“As Advertised”

Value For Money15%

“Good value”

Size-Overall13%

“big enough for what I needed for”

Strength6%

“Good sturdy box”

Design-Overall4%

“Well made”

Locking Mechanism3%

“Locks easy and does what it need to well”

Security3%

“Secure, good amount of storage capacity for it's intended use”

Ease Of Use3%

“easy to use”

Storage Capacity3%

“Big capacity”

What buyers complain about

Size-Overall37%

“its a bit loose”

Quality-Overall11%

“feels cheap”

Value For Money8%

“Not worth the amount of money charged for them”

Advertised Vs Actual Product5%

“Image inaccurate”

Strength3%

“The key was so brittle that it snapped in the lock straight away”

Locking Mechanism3%

“i lost the keys so I got another just for the keys when I tried to unlock it they didn't work i thought this was good design until I forced it open which wasn't hard turns out the latch to lock it just stopped working wouldn't budge so even if I had the original keys I would've had to force it open so bad”

Functionality-Overall3%

“Don't work”

Noise Level1%

“Makes a noise when wrong code pressed”

Scratch Resistance1%

“Disappointed as it came covered in scratches”

Material Quality1%

“Cheap plastic”

Top return reasons

Size-Overall65%

Locking Mechanism7%

Functionality-Overall5%

Quality-Overall4%

Defective Material/Parts3%

Advertised Vs Actual Product2%

Strength1%

Color1%