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Mole Grips

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -10.8% this quarter, so Mole Grips is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£240K/yr218K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
45%top-5 click share · 21 brands · 119 sellers

Flapen Score

Mole Grips against its category

The dotted line is the DIY & Tools average. Past it, Mole Grips is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mole Grips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mole Grips 218K times last year and spent an estimated £240K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
9.3%
Market size, estimated
£240Ka year
Peak month
December1.9× the quietest month
Top search term
mole grips97K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £3.95 to £30.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.90 that is £3K to £6K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£3.95–£30.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Hand Tools. It carries 1,066 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Hand Tools
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,066per listing
Listings tracked
33

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mole Grips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

119

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

31%

  • Amtech17%
  • US PRO14%
  • STANLEY13%
  • IRWIN9%
  • WORKPRO9%
  • Milwaukee7%

Demand

Mole Grips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Mole Grips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mole grips97K/yr
  • vice grips39K/yr
  • locking pliers29K/yr
  • mole grips set10K/yr
  • irwin vise grips10K/yr
  • vise grips5K/yr
  • vise grip8K/yr
  • vice grip5K/yr
  • mole grips heavy duty5K/yr
  • small mole grips4K/yr

Reviews and returns

What reviews say buyers love and hate about Mole Grips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+1.03

Not great quality

with reduced quality and poor quality control

Overpriced for the quality

Durability15%−0.23

One pair fell apart before I started using them

The first broke as soon as I opened the packets

they fail very easily

Size-Overall14%−0.09

these are not fit for purpose

These mole grips are very small

Bit small

Grip13%+1.04

But they bent in my hand when applying any decent force

Don't grip

Grips are not the softest

Value For Money6%

Cheap for a reason

not cheap

Not worth it

Love

Quality-Overall29%+1.03

Excellent quality

Good quality tool

Great product very pleased with purchase

Grip15%+1.04

Good quality pair of grips

Great set of grips recommend quality

Good grip

Value For Money11%

Really good piece of kit for the price

Excellent value for money

GOOD VALUE

Advertised Vs Actual Product9%+0.50

Does the job

As described

Does what it is supposed to do

Ease Of Use7%+0.57

easy to use

Very handy

Easy to use for DIY

Return

0.8% Return rate 43% Fixable by listing

Size-Overall35%▅▆▆▆█▅

these are not fit for purpose

These mole grips are very small

Bit small

Quality-Overall13%▆█▃▆▃▂

Not great quality

with reduced quality and poor quality control

Overpriced for the quality

Grip11%▅▄▃▅██

But they bent in my hand when applying any decent force

Don't grip

Grips are not the softest

Functionality-Overall8%▃▂▂▂▃█
Defective Material/Parts5%▂▄▅▇▃█

FAQ

Common Mole Grips questions

Answered from the same tracked data.