Is mole grips profitable to sell on Amazon United Kingdom?

The niche generates £240K/yr across 33 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the mole grips niche?

21 brands and 119 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in mole grips?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.8%.

When does demand for mole grips peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the mole grips niche?

Listings span £3.95–£30.27; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 1,066 reviews — the moat a new listing must climb.

mole grips

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,066.42

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.95–£30.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.90

avg listing price — sweet spot $15–$100

Market size

Okay£240K

£240K/yr · 218K searches

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, mole grips is a £240K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

mole grips market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £179K–£238K; units × avg price
Conversion rate: 9.3%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 52%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

119

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

31%

Amtech17%
US PRO14%
STANLEY13%
IRWIN9%
WORKPRO9%
Milwaukee7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top mole grips search terms

mole grips97K/yr -8.1%8.8% conv.
vice grips39K/yr -15.7%5.6% conv.
locking pliers29K/yr -6.5%6.2% conv.
mole grips set10K/yr -10.3%7.8% conv.
irwin vise grips10K/yr -13.0%2.4% conv.
vise grips5K/yr +35.6%4.3% conv.
vise grip8K/yr -39.5%4.4% conv.
vice grip5K/yr +2.3%4.5% conv.
mole grips heavy duty5K/yr -19.3%7.9% conv.
small mole grips4K/yr -16.2%8.3% conv.

All search terms

Top mole grips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amtech 250 mm (10 in) Locking Grip Pliers Curved Serrated Jaws Nickel Plated Quick Release High Clamping Force

Amtech£5.114.5★258 rev

Stanley FMHT0-74886 250 mm Fatmax Locking Mole Grip Curve Jaw Pliers - Black

STANLEY£14.764.6★1,522 rev

US PRO 4pc Locking Pliers Set 5 6.5 7 10 Mole Vice Clamp 1676

US PRO£10.964.3★711 rev

Milwaukee Torque Lock Curved Jaw Locking Pliers 250mm (10in)

Milwaukee£9.904.7★359 rev

WORKPRO 3-Piece Locking Pliers Set Cr-V Steel Mole Grips Quick-Release & Self-Locking with Soft Handle 250 mm & 180 mm Curved Jaw 165 mm Straight Jaw

WORKPRO£16.714.5★2,233 rev

Newest

by launch date

Locking Pliers Quick-Release & Self-Locking with Induction-Hardened Angled Teeth for Increased Gripping Power Heavy-Duty (5-INCHES)

U-Trade£8.9221 rev

1y ago

KRETLAW Locking Pliers Set 6PCs Mole Grips Adjustable Wrench Vice Grips Pliers 6-1/2&9-1/2 Long Nose 5 7 and 10 Curved Jaw 6 C-clamp Locking Pliers with Rolling Pouch

KRETLAW£22.12321 rev

2y ago

SHALL 6-Piece Locking Pliers Vice Grips Pliers Set 5 7 & 10 Curved Jaw 6-1/2 & 9-1/2 Long Nose Locking Pliers 6 Locking C-Clamp Two-Color TPR Handle Roll Up Pouch Included

Shall£21.761,164 rev

2y ago

Gunpla Curved Jaw Locking Pliers 10 Inch/250mm Carbon Steel Heavy Duty Vise Grips with Comfortable Handles Plier Mole Grip Tool for Clamping Holding Pulling Cutting Driving Screws

Gunpla£10.00212 rev

3y ago

DURATECH 6-Piece Mole Grips Set with Pouch Locking Pliers Set 12.7 cm 17.8 cm & 25.4 cm Curved Jaw 16.5 cm & 24 cm Long Nose 15 cm C-Clamp Adjustable CR-V Steel Pliers for DIY & Repairs

DURATECH£25.07525 rev

4y ago

What buyers say about mole grips

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Excellent quality”

Grip15%

“Good quality pair of grips”

Value For Money11%

“Really good piece of kit for the price”

Advertised Vs Actual Product9%

“Does the job”

Ease Of Use7%

“easy to use”

Strength6%

“Solid tools not flimsy as I had feared”

Size-Overall3%

“good size also”

Locking Mechanism3%

“Lock well and release easily”

Durability2%

“quite durable”

Compactness2%

“Handy and compact”

What buyers complain about

Quality-Overall17%

“Not great quality”

Durability15%

“One pair fell apart before I started using them”

Size-Overall14%

“these are not fit for purpose”

Grip13%

“But they bent in my hand when applying any decent force”

Value For Money6%

“Cheap for a reason”

Product Condition3%

“Beware item secondhand not new”

Mechanism Issues3%

“despite having a strange release mechanism which makes them impossible to use one handed”

Strength2%

“Not hugely sturdy, cheaply made”

Assembly/Installation1%

“Took about 2.5 hours in total to remove the two”

Hard Feel1%

“also more wobbly”

Top return reasons

Size-Overall35%

Quality-Overall13%

Grip11%

Functionality-Overall8%

Defective Material/Parts5%

Mechanism Issues4%