Skip to content

Mole Grips

Mole Grips shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 45Growth 20Conversion 84Competition 67Returns 96Price range 58Avg price 49Brand share 72Review moat 61Quality gap 50
This niche Category average

Is Mole Grips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mole Grips is a £240K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Mole Grips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.8% over the last 90 days and 9.3% of searches end in a purchase.

£240K

revenue / yr

Units sold / yr20K
Search volume / yr-10.8%218K
Conversion rate9.3%
Avg price£11.90

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers21 · 119
Top-5 product click share45%
Open market38%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement52%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,066

Top Mole Grips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

119

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

31%

  • Amtech17%
  • US PRO14%
  • STANLEY13%
  • IRWIN9%
  • WORKPRO9%
  • Milwaukee7%

Mole Grips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume218KCVR9.3%Products33Brands21Top 5 Brands62%OOS Rate0.0%Rating4.5★Reviews1,066Avg BSR#50
10K6KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Mole Grips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mole grips97K/yr
  • vice grips39K/yr
  • locking pliers29K/yr
  • mole grips set10K/yr
  • irwin vise grips10K/yr
  • vise grips5K/yr
  • vise grip8K/yr
  • vice grip5K/yr
  • mole grips heavy duty5K/yr
  • small mole grips4K/yr

What reviews say buyers love and hate about Mole Grips

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall29%

Excellent quality

Grip15%

Good quality pair of grips

Value For Money11%

Really good piece of kit for the price

Advertised Vs Actual Product9%

Does the job

Ease Of Use7%

easy to use

What buyers complain about

75% of reviews
Quality-Overall17%

Not great quality

Durability15%

One pair fell apart before I started using them

Size-Overall14%

these are not fit for purpose

Grip13%

But they bent in my hand when applying any decent force

Value For Money6%

Cheap for a reason

Mole Grips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Quality-Overall
13%
3Grip
11%
4Functionality-Overall
8%
5Defective Material/Parts
5%

Common Mole Grips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mole Grips 58/100 on Amazon United Kingdom — Worth a look. The niche generates £240K/yr across 33 tracked products. Search demand moved -10.8% over the last 90 days.
Search demand for Mole Grips on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.9× the quietest.