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Moisture Meters

Fail

The top 5 products take 94% of clicks, so Moisture Meters is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£484K/yr432K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
94%top-5 click share · 6 brands · 17 sellers

Flapen Score

Moisture Meters against its category

The dotted line is the DIY & Tools average. Past it, Moisture Meters is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moisture Meters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moisture Meters 432K times last year and spent an estimated £484K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £484K a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
9.3%
Market size, estimated
£484Ka year
Peak month
November1.9× the quietest month
Top search term
moisture meter166K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £7.29 to £20.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £12.07 that is £48K to £60K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£7.29–£20.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
£48K–£60K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #131 within Measuring & Layout Tools. It carries 15,625 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
31.6%
Average rank
#131in Measuring & Layout Tools
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,625per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Moisture Meters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£73K£145K£218K£291K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Dryzone42%
  • XLUX21%
  • Brennenstuhl16%
  • Kiprim16%
  • Yizerel3%
  • Zuvo3%
  • Open — no brand owns it (0%)

Demand

Moisture Meters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Moisture Meters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moisture meter166K/yr
  • damp meter108K/yr
  • damp meter for walls22K/yr
  • wood moisture meter27K/yr
  • damp meter for caravan12K/yr
  • moisture meter for walls11K/yr
  • caravan damp meter tester6K/yr
  • moisture meter for logs14K/yr
  • moisture detector6K/yr
  • damp detector6K/yr

Reviews and returns

What reviews say buyers love and hate about Moisture Meters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.23

Broke quickly

Broke after one month

Not Long Lasting

Functionality-Overall17%−0.12

stopped working on me

Didn't work for me

Only works intermittently

Moist/Dry12%−0.09

it shows dry

yet the meter still shows as dry

Says that water is dry

Measurement/Reading Accuracy10%−0.05

Not accurate

Incorrect readings

Reading inaccurate

Quality-Overall7%+0.21

would suggest better quality control

Not great quality

Junk

Love

Ease Of Use26%+2.12

Easy to read

Easy to Use

Very handy

Value For Money14%+0.71

For the price

Great value for money

Excellent value for money

Advertised Vs Actual Product13%+0.85

Exactly What I wanted

Exactly as described

Does what it says

Quality-Overall11%+0.21

Reasonable price for quality

Excellent product

This is a good quality device

Plant Growth7%+0.37

can be handy for plant care

I love plants

Plants are thriving

Return

1.6% Return rate 7% Fixable by listing

Functionality-Overall40%▇▇▆▆█▆

stopped working on me

Didn't work for me

Only works intermittently

Measurement/Reading Accuracy21%▆▅█▅▆▇

Not accurate

Incorrect readings

Reading inaccurate

Defective Material/Parts7%▅▅▁█▄▆
Moist/Dry5%▃▄█▆▄▂

it shows dry

yet the meter still shows as dry

Says that water is dry

Size-Overall4%▃█▇▁▄█

FAQ

Common Moisture Meters questions

Answered from the same tracked data.