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Model Glue

Fail

Demand is soft, at -38.7% this quarter, so Model Glue is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£104K/yr111K searches / yr
90-day growth
-38.7%search demand this quarter
Competition
64%top-5 click share · 10 brands · 58 sellers

Flapen Score

Model Glue against its category

The dotted line is the DIY & Tools average. Past it, Model Glue is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Model Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Model Glue 111K times last year and spent an estimated £104K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-38.7%
Conversion, latest week
12.6%
Market size, estimated
£104Ka year
Peak month
January3.2× the quietest month
Top search term
model glue46K searches a year

02 · Price

A sale here is worth £7.39.

Listings sell for £7.39 on average, from £3.11 to £21.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.39 that is £6K to £7K a year per listing.

Average price
£7.39under the $15 to $100 sweet spot
Price range
£3.11–£21.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Adhesives & Sealers. It carries 3,166 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#20in Adhesives & Sealers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,166per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Model Glue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

58

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

13%

  • Revell46%
  • Tamiya12%
  • Humbrol11%
  • GH12007%
  • Bondtech6%
  • soodyoow5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Model Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Model Glue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • model glue46K/yr
  • airfix glue15K/yr
  • model glue for plastic kits12K/yr
  • plastic model glue8K/yr
  • plastic glue for models9K/yr
  • modelling glue8K/yr
  • modelling glue for plastic model kits4K/yr
  • modeling glue4K/yr
  • miniature glue3K/yr
  • airfix glue for plastic models4K/yr

Reviews and returns

What reviews say buyers love and hate about Model Glue

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Adhesion/Stickiness”
49%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Don't normally rave about a glue”
A buyer, on “Adhesion/Stickiness”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Model Glue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data