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Model Glue

Fail

Demand is soft, at -38.7% this quarter, so Model Glue is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£104K/yr111K searches / yr
90-day growth
-38.7%search demand this quarter
Competition
64%top-5 click share · 10 brands · 58 sellers

Flapen Score

Model Glue against its category

The dotted line is the DIY & Tools average. Past it, Model Glue is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Model Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Model Glue 111K times last year and spent an estimated £104K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-38.7%
Conversion, latest week
12.6%
Market size, estimated
£104Ka year
Peak month
January3.2× the quietest month
Top search term
model glue46K searches a year

02 · Price

A sale here is worth £7.39.

Listings sell for £7.39 on average, from £3.11 to £21.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.39 that is £6K to £7K a year per listing.

Average price
£7.39under the $15 to $100 sweet spot
Price range
£3.11–£21.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Adhesives & Sealers. It carries 3,166 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#20in Adhesives & Sealers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,166per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Model Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

58

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

  • Revell46%
  • Tamiya12%
  • Humbrol11%
  • GH12007%
  • Bondtech6%
  • soodyoow5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Model Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Model Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • model glue46K/yr
  • airfix glue15K/yr
  • model glue for plastic kits12K/yr
  • plastic model glue8K/yr
  • plastic glue for models9K/yr
  • modelling glue8K/yr
  • modelling glue for plastic model kits4K/yr
  • modeling glue4K/yr
  • miniature glue3K/yr
  • airfix glue for plastic models4K/yr

Reviews and returns

What reviews say buyers love and hate about Model Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness49%−0.16

Don't normally rave about a glue

Sticky

Doesn't appear to stick anything

Strength5%−0.04

not very strong

Too weak for plastic model kits

It's neither fast setting or paticularly strong

Functionality-Overall5%−0.03

It does not work

both were not able to function as the pin was stuck in the lid

One of the products didn't work

Quality-Overall4%+1.48

the bottles are crap

The tools within the box are all cheap low quality ones which would do for a beginner

not as good as claimed

Value For Money4%+0.34

value for money is poor at £24.99 for this lot

It's hard to consider it good value

Bit pricey ok product

Love

Adhesion/Stickiness38%−0.16

Great adhesion, fast setting,easy to use and clean up

Nice glue to use

it sticks well

Quality-Overall15%+1.48

The tools are all good quality for their intended use with model making

The stuff is brilliant

Excellent product

Value For Money7%+0.34

worth the money

Good value

Excellent value

Advertised Vs Actual Product7%+0.85

performed job perfectly

It does the job

Works as expected

Ease Of Use7%−0.01

Easy to use

Handy little kit

Easy to work with

Return

0.3% Return rate 3% Fixable by listing

Adhesion/Stickiness50%▆▄▅█▅▅

Don't normally rave about a glue

Sticky

Doesn't appear to stick anything

Leak-Proof12%█▃▂▁▄▅
Functionality-Overall12%▃█▅▄▃▇

It does not work

both were not able to function as the pin was stuck in the lid

One of the products didn't work

Defective Material/Parts7%██▃▁▅▅

It stuck a part of the freezer that I had broken off

One of the products didn't work

Advertised Vs Actual Product3%▁▆█▁█▁

Misleading information

FAQ

Common Model Glue questions

Answered from the same tracked data.