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Mixing Paddle

Fail

The top 5 products take 88% of clicks, so Mixing Paddle is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£83K/yr88K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
88%top-5 click share · 7 brands · 28 sellers

Flapen Score

Mixing Paddle against its category

The dotted line is the DIY & Tools average. Past it, Mixing Paddle is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mixing Paddle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mixing Paddle 88K times last year and spent an estimated £83K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
11.3%
Market size, estimated
£83Ka year
Peak month
May1.9× the quietest month
Top search term
mixing paddle26K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £4.86 to £17.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.37 that is £2K to £4K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£4.86–£17.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #2 within Power Tool Accessories. It carries 1,251 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
14.0%
Average rank
#2in Power Tool Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,251per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mixing Paddle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

28

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Fit For The Job46%
  • Faithfull20%
  • QWORK13%
  • Tolsen9%
  • Viganoc6%
  • Wolfcraft3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Mixing Paddle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Mixing Paddle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mixing paddle26K/yr
  • mixing paddle for drill19K/yr
  • drill mixer attachment10K/yr
  • paddle mixer for drill10K/yr
  • drill mixer6K/yr
  • cement mixer drill attachment4K/yr
  • plaster mixer for drill7K/yr
  • mixer paddle4K/yr
  • drill whisk3K/yr

Reviews and returns

What reviews say buyers love and hate about Mixing Paddle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.12

Because of that not fit to any SDS

don't fit into the drill this is not fit for purpose

Not fit for purpose

Ease Of Cleaning12%+0.44

Not the easiest to clean

just takes longer to clean up than a stick you don't care for

Connectivity-Overall8%−0.04

it wouldn't stay connected to the drill

Quality-Overall8%+0.34

Cheap product

Not very good

Thickness8%−0.04

thin to be of any use in the building trade other that pouring into a mold it does not have the power to mix cement or concrete as it is not powerful enough a totaly useless bit of equipment I bought this in January

Love

Value For Money25%+1.46

Well worth the money

Good value for money

Good price

Quality-Overall18%+0.34

Good performance

Good quality

Well made

Advertised Vs Actual Product14%+1.11

As advertised

Does the job as expected

As described

Paint Quality6%+0.23

Mixes the paint well

Perfect for stirring paint

Bought it to whip up really thick fence paint and works beautifully

Ease Of Use5%+0.34

Easy to use

Very easy to use if you have a drill

Made life easy

Return

0.4% Return rate 61% Fixable by listing

Size-Overall60%▃▂█▅▆▆

Because of that not fit to any SDS

don't fit into the drill this is not fit for purpose

Not fit for purpose

Defective Material/Parts8%▁█▁▅▁▂
Quality-Overall6%█▃▁▂▁▃

Cheap product

Not very good

Functionality-Overall6%█▁▁▄▁▃
Strength4%▁▆▁▁█▃

Not the sturdiest

FAQ

Common Mixing Paddle questions

Answered from the same tracked data.