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Mitre Bond

Fail

Prices span $5.16–$15.53, mostly outside the sweet spot, so Mitre Bond is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£236K/yr148K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
91%top-5 click share · 7 brands · 59 sellers

Flapen Score

Mitre Bond against its category

The dotted line is the DIY & Tools average. Past it, Mitre Bond is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mitre Bond market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mitre Bond 148K times last year and spent an estimated £236K. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
15.4%
Market size, estimated
£236Ka year
Peak month
October1.5× the quietest month
Top search term
mitre bond40K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £5.16 to £15.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At £10.31 that is £31K to £41K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£5.16–£15.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
£31K–£41K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Adhesives & Sealers. It carries 1,527 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Adhesives & Sealers
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,527per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mitre Bond products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£35K£71K£106K£142K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

59

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

4%

  • Unika53%
  • Sika16%
  • SUF-FIX make buildings meaningful9%
  • Soudal7%
  • Buildware7%
  • Bond It4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Mitre Bond search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Mitre Bond search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mitre bond40K/yr
  • mitre glue23K/yr
  • glue and activator12K/yr
  • mitre glue and activator9K/yr
  • mitre mate10K/yr
  • ca glue with activator9K/yr
  • super glue and activator set7K/yr
  • mitre bond super glue & activator6K/yr
  • mitre adhesive6K/yr
  • mitre mate glue and activator4K/yr

Reviews and returns

What reviews say buyers love and hate about Mitre Bond

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness38%−0.03

it doesn't set the glue properly either

the glue is terrible

Didnt rate the glue

Durability8%−0.07

then it all came apart

doesnt last long

after a couple of months

Spray/Flow6%−0.03

Spray doesnt last

i did not spray near the nozzle to make this happen

Whit the spray is getting hard in les then a second

Ease Of Use5%−0.02

One use very bad

direct this on using the noozle this becomes merely impossible

Smell5%−0.02

the activator smells bad

the activator leaves a lingering smell

The spray stinks now

Love

Adhesion/Stickiness38%−0.03

Sticks well

Decent adhesive

Very effective glue

Quality-Overall16%+1.71

Good quality and fast delivery

Excellent product

Good quality

Value For Money15%+1.95

Good deal

Worth the money

Good value for money

Ease Of Use6%−0.02

Easy to use

Easy to use as its a gel

it's handy to have for when needed

Advertised Vs Actual Product5%+0.47

Does the job

Works perfectly as expected

Worked exactly as per instructions

Return

0.2% Return rate 0% Fixable by listing

Adhesion/Stickiness59%▆▆▅██▇

it doesn't set the glue properly either

the glue is terrible

Didnt rate the glue

Defective Material/Parts9%▁█▆▁▁▅
Spray/Flow9%▁█▆▁▁▅

Spray doesnt last

i did not spray near the nozzle to make this happen

Whit the spray is getting hard in les then a second

Functionality-Overall8%▁▁█▁▁▅

Doesnt do what it says on the tin

Leak-Proof5%█▁▁▂▁▁

Blocked

FAQ

Common Mitre Bond questions

Answered from the same tracked data.