Mini Knife

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

1.3%

Market size, estimated

£28Ka year

Peak month

December1.6× the quietest month

Top search term

keyring knife24K searches a year

Listings sell for £11.18 on average, from £4.20 to £21.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.18 that is £0 to £1K a year per listing.

Average price

£11.18under the $15 to $100 sweet spot

Price range

£4.20–£21.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #220 within Hand Tools. It carries 571 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

28%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#220in Hand Tools

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

571per listing

Listings tracked

39

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months