Mini Drill

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

3.8%

Market size, estimated

£127Ka year

Peak month

February1.3× the quietest month

Top search term

mini drill51K searches a year

Listings sell for £16.43 on average, from £4.60 to £67.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.43 that is £2K to £4K a year per listing.

Average price

£16.43inside the $15 to $100 sweet spot

Price range

£4.60–£67.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #42 within Hand Tools. It carries 1,863 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

10.2%

Average rank

#42in Hand Tools

Average rating

4.17 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,863per listing

Listings tracked

62

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months