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Milwaukee Knife

Fail

The top 5 products take 100% of clicks, so Milwaukee Knife is a Fail.

Flapen Score
20
20 / 100
Ranks 2,225 of 2,225 DIY & Tools niches · −29 vs the category median of 49
Market size
£43K/yr380K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 23 sellers

Flapen Score

Milwaukee Knife against its category

The dotted line is the DIY & Tools average. Past it, Milwaukee Knife is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milwaukee Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milwaukee Knife 380K times last year and spent an estimated £43K. All 4 brands take every click. Demand peaks in Apr–Jul–Sep–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
380K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
1.3%
Market size, estimated
£43Ka year
Peak month
December6.4× the quietest month
Top search term
milwaukee knife209K searches a year

02 · Price

A sale here is worth £8.46.

Listings sell for £8.46 on average, from £5.86 to £10.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £8.46 that is £11K to £13K a year per listing.

Average price
£8.46under the $15 to $100 sweet spot
Price range
£5.86–£10.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Hand Tools. It carries 3,167 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Hand Tools
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,167per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Milwaukee Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Milwaukee82%
  • STANLEY FATMAX7%
  • OX Tools6%
  • Spear & Jackson5%
  • Open — no brand owns it (0%)

Demand

Milwaukee Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Sep, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Milwaukee Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee knife209K/yr
  • dewalt knife45K/yr
  • milwaukee fastback31K/yr
  • stanley fatmax knife25K/yr
  • milwaukee fastback knife13K/yr
  • milwaukee utility knife7K/yr
  • milwaukee stanley knife8K/yr
  • dewalt stanley knife9K/yr
  • dewalt utility knife8K/yr
  • milwaukee knife fastback9K/yr

Reviews and returns

What reviews say buyers love and hate about Milwaukee Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use16%−0.05

So can't use it enymore

which cannot easily be removed

I couldn't get it to open

Instructions/User Manual/Troubleshooting9%−0.04

The product video is sadly lacking as it needs to show in detail how a new blade is installed

Needs better instructions

needs better instructions

Size-Overall8%−0.02

Not fit for purpose

But, and its a big but

Blade is small compared to standard scrapper

Design-Overall5%−0.02

Poor design and engineering

Astonishing incompetence of whoever designed it

Quality-Overall4%+2.11

there are clearly enough problems to suggest either quality control issues or a 'bad batch'

Bad quality

Love

Quality-Overall31%+2.11

Excellent product

A solid good quality knife

Build quality throughout is excellent

Ease Of Use11%−0.05

Easy to use

Easy to handle as well

easy to operate

Strength8%+0.71

Very solid construction

Seems a well made sturdy product

Nice and sturdy

Value For Money8%+0.62

Good value for money

Worth the money

Good price

Grip5%+0.29

the grip makes it comfortable for longer jobs

Its great in the hand

Feels very nice in the hand as well

Return

0.8% Return rate 13% Fixable by listing

Functionality-Overall16%▅█▆▇▃▇

Can't change blade

Makes it pretty useless for work

Mechanism Issues14%▅█▂▆▆▇
Size-Overall10%▇▁▄▂█▁

Not fit for purpose

But, and its a big but

Blade is small compared to standard scrapper

Defective Material/Parts9%▄▂█▃▂▄
Locking Mechanism8%▄▄▁█▇▃

As you can see in the video the blade doesn't get lock

I suspect it is for releasing not locking because when held in it didn't lock a blade in place

Blade doesn't get locked

FAQ

Common Milwaukee Knife questions

Answered from the same tracked data.