Milwaukee Knife
FailThe top 5 products take 100% of clicks, so Milwaukee Knife is a Fail.
- Flapen Score
- 20 / 100Ranks 2,225 of 2,225 DIY & Tools niches · −29 vs the category median of 4920
- Market size
- £43K/yr380K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 23 sellers
Flapen Score
Milwaukee Knife against its category
The dotted line is the DIY & Tools average. Past it, Milwaukee Knife is stronger. Inside it, weaker.
Market
The Milwaukee Knife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milwaukee Knife 380K times last year and spent an estimated £43K. All 4 brands take every click. Demand peaks in Apr–Jul–Sep–Dec. Flapen scores it 20 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 380K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £43Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- milwaukee knife209K searches a year
02 · Price
A sale here is worth £8.46.
Listings sell for £8.46 on average, from £5.86 to £10.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £8.46 that is £11K to £13K a year per listing.
- Average price
- £8.46under the $15 to $100 sweet spot
- Price range
- £5.86–£10.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Hand Tools. It carries 3,167 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2in Hand Tools
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,167per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Milwaukee Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Milwaukee Foldable Pocket Knife Fastback 4932471357
- Price
- £10.82
- Rating
- 4.8/5
- Reviews
- 1,886
- Age
- 6y ago

STANLEY FATMAX Folding Retractable Blade Utility Knife with 3 Blades 0-10-825
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 6,925
- Age
- 15y ago

OX TOOLS P224301 Pro Heavy Duty Fixed Blade Folding Knife Blue / Black
- Price
- £5.86
- Rating
- 4.8/5
- Reviews
- 3,338
- Age
- 4y ago

Spear & Jackson SJ1790 2-in-1 Trimming Knife and Scraper - Multi-Functional Utility Knife & Scraping Tool Folding Cutting Blade Stores in Handle Rotating Blade for Scraping + 10 Spare Blades
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 518
- Age
- 1y ago
Trending
90-day click momentum
Spear & Jackson SJ1790 2-in-1 Trimming Knife and Scraper - Multi-Functional Utility Knife & Scraping Tool Folding Cutting Blade Stores in Handle Rotating Blade for Scraping + 10 Spare Blades
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 518
- Age
- 1y ago

STANLEY FATMAX Folding Retractable Blade Utility Knife with 3 Blades 0-10-825
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 6,925
- Age
- 15y ago

OX TOOLS P224301 Pro Heavy Duty Fixed Blade Folding Knife Blue / Black
- Price
- £5.86
- Rating
- 4.8/5
- Reviews
- 3,338
- Age
- 4y ago

Milwaukee Foldable Pocket Knife Fastback 4932471357
- Price
- £10.82
- Rating
- 4.8/5
- Reviews
- 1,886
- Age
- 6y ago
Newest
by launch date
Spear & Jackson SJ1790 2-in-1 Trimming Knife and Scraper - Multi-Functional Utility Knife & Scraping Tool Folding Cutting Blade Stores in Handle Rotating Blade for Scraping + 10 Spare Blades
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 518
- Age
- 1y ago

OX TOOLS P224301 Pro Heavy Duty Fixed Blade Folding Knife Blue / Black
- Price
- £5.86
- Rating
- 4.8/5
- Reviews
- 3,338
- Age
- 4y ago

Milwaukee Foldable Pocket Knife Fastback 4932471357
- Price
- £10.82
- Rating
- 4.8/5
- Reviews
- 1,886
- Age
- 6y ago

STANLEY FATMAX Folding Retractable Blade Utility Knife with 3 Blades 0-10-825
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 6,925
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Milwaukee82%
- STANLEY FATMAX7%
- OX Tools6%
- Spear & Jackson5%
- Open — no brand owns it (0%)
Demand
Milwaukee Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul, Sep, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Milwaukee Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milwaukee knife209K/yr
- dewalt knife45K/yr
- milwaukee fastback31K/yr
- stanley fatmax knife25K/yr
- milwaukee fastback knife13K/yr
- milwaukee utility knife7K/yr
- milwaukee stanley knife8K/yr
- dewalt stanley knife9K/yr
- dewalt utility knife8K/yr
- milwaukee knife fastback9K/yr
Reviews and returns
What reviews say buyers love and hate about Milwaukee Knife
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
So can't use it enymore
which cannot easily be removed
I couldn't get it to open
The product video is sadly lacking as it needs to show in detail how a new blade is installed
Needs better instructions
needs better instructions
Not fit for purpose
But, and its a big but
Blade is small compared to standard scrapper
Poor design and engineering
Astonishing incompetence of whoever designed it
there are clearly enough problems to suggest either quality control issues or a 'bad batch'
Bad quality
Love
Excellent product
A solid good quality knife
Build quality throughout is excellent
Easy to use
Easy to handle as well
easy to operate
Very solid construction
Seems a well made sturdy product
Nice and sturdy
Good value for money
Worth the money
Good price
the grip makes it comfortable for longer jobs
Its great in the hand
Feels very nice in the hand as well
Return
0.8% Return rate 13% Fixable by listing
Can't change blade
Makes it pretty useless for work
Not fit for purpose
But, and its a big but
Blade is small compared to standard scrapper
As you can see in the video the blade doesn't get lock
I suspect it is for releasing not locking because when held in it didn't lock a blade in place
Blade doesn't get locked
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milwaukee Knife questions
Answered from the same tracked data.








