Is milwaukee drill profitable to sell on Amazon United Kingdom?

The niche generates £87K/yr across 23 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (38/100).

How competitive is the milwaukee drill niche?

8 brands and 84 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in milwaukee drill?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Durability. The return rate is 1.5%.

When does demand for milwaukee drill peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the milwaukee drill niche?

Listings span £23.01–£292.86; the average listing price is £120.08 (sweet spot $15–$100). The average incumbent carries 471 reviews — the moat a new listing must climb.

milwaukee drill

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Great471.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£120.08

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£23.01–£292.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£87K

£87K/yr · 104K searches

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, milwaukee drill is a £87K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

milwaukee drill market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £90K–£120K; units × avg price
Conversion rate: 0.7%
Avg BSR: #188
Page quality: 0%
Prime: 87%
Sponsored: 26%
Out of stock: 7.7%
Avg brand age: 38 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

Milwaukee80%
Milwauk13%
SundpeyPRO2%
DEKO2%
TEENO1%
mak1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -6.0% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top milwaukee drill search terms

milwaukee drill80K/yr -4.2%0.7% conv.
milwaukee combi drill9K/yr -8.1%1.1% conv.
drill milwaukee5K/yr -14.1%0.3% conv.
milwaukee m18 drill5K/yr -4.4%1.1% conv.
milwaukee cordless drill4K/yr -20.4%0.6% conv.

All search terms

Top milwaukee drill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Milwaukee MILM12SET1D Cordless Drill Drivers Black

Milwaukee£103.344.6★41 rev

Milwaukee M18CBLPD-0 18V BRUSHLESS Cordless Combi Drill Body ONLY Black

Milwauk£120.744.5★41 rev

Milwaukee M18 FPD-3-0 18V M18 Li-Ion 1/2 Fuel Percussion Drill Body Only Battery Powered Red 2000 RPM

Milwaukee£120.454.7★404 rev

Milwaukee M18BPD-0 18v Combi Hammer Drill with 2 x 4.0Ah Batteries Charger & Case Black

Milwaukee£176.513.8★19 rev

Milwaukee M18 BPP2C-402C Heavy-Duty Twin Pack - 18 Volt 2 x 4.0Ah Li-Ion

Milwaukee£217.654.5★258 rev

Newest

by launch date

TEENO 130Nm Cordless Hammer Drill 21V Brushless Impact Drill with 2 x 4.0Ah Battery 20+3 Torque Settings 13mm Chuck 2 speeds LED Light and Includes 76 Accessories.

TEENO£52.61534 rev

4mo ago

SundpeyPRO Cordless Power Drill Set - 21V Brushless Hammer Drill 118Nm w/ 2×4.0Ah Battery 20+3 Torque Settings 2 Speeds 1/2 Metal Chuck Electric Drills for Wood Metal Brick Lightweight-Concrete

SundpeyPRO£48.588 rev

4mo ago

Milwaukee Electric - M12 SUBCOMPACT BRUSHLESS 3/8 Drill/Driver

Milwaukee£82.18281 rev

11mo ago

Bosch Cordless Combi Drill EasyImpact 18V-38 Modern Blue (1x Battery 2.5 Ah 18 Volt System in Carrying Case)

Bosch£43.99237 rev

12mo ago

Milwaukee Electric - M18 Compact BRUSHLESS 1/4 INCH HEX 3-Speed Impact Black/Red

Milwaukee£65.2995 rev

1y ago

What buyers say about milwaukee drill

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Build quality ease of use”

Value For Money20%

“Good value”

Durability10%

“Durability is really good very easy to use”

Strength10%

“The drill comes in a sturdy case”

Battery Life9%

“Good battery life”

Ease Of Use8%

“easy to use”

Weight Light5%

“LIGHT WEIGHT, EASY TO USE”

Advertised Vs Actual Product3%

“Does the job”

Charging3%

“battery charges quickly”

Stretchability/Expandability/Elasticity2%

“Yes good por to extend worenty”

What buyers complain about

Value For Money21%

“Price out of this world🤣🤣🤣 Where the price from!!!???”

Advertised Vs Actual Product16%

“Does not include case as described”

Durability11%

“Didnt last long as expected”

Strength8%

“Not even strong enough to unscrew washing machine bolts”

Charging5%

“I had trouble with my batteries one dose not fit in to the charger full stop and dose not work and the other batterie gets stuck in the charger and drill”

Heating5%

“Overheats easily”

Battery Life4%

“the batteries are not the most long lasting”

Quality-Overall4%

“Build quality isnt premium”

Defective Material/Parts3%

“Sometime faulty piece”

Natural Resource Wastage3%

“Waste”

Top return reasons

Functionality-Overall29%

Strength11%

Defective Material/Parts9%

Value For Money7%

Product Condition6%

Advertised Vs Actual Product6%

Battery Life5%

Size-Overall5%