Is milwaukee circular saw profitable to sell on Amazon United Kingdom?

The niche generates £23K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (35/100).

How competitive is the milwaukee circular saw niche?

6 brands and 45 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in milwaukee circular saw?

Top complaints mined from reviews: Quality-Overall, Strength, Functionality-Overall. The return rate is 1.5%.

When does demand for milwaukee circular saw peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the milwaukee circular saw niche?

Listings span £43.37–£236.10; the average listing price is £107.26 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.

milwaukee circular saw

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good514.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£107.26

avg listing price — sweet spot $15–$100

Price range

Okay£43.37–£236.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£23K

£23K/yr · 36K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, milwaukee circular saw is a £23K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

milwaukee circular saw market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: £11K–£27K; units × avg price
Conversion rate: 0.6%
Avg BSR: #129
Page quality: 0%
Prime: 87%
Sponsored: 47%
Out of stock: 10.8%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Milwaukee70%
Kistrba15%
JOJOCY7%
BITOON3%
TEENO3%
cimsfcor2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top milwaukee circular saw search terms

milwaukee circular saw21K/yr -13.5%0.4% conv.
milwaukee saw14K/yr -9.3%0.7% conv.
milwaukee circular saw m18305/yr -9.1%0.0% conv.

All search terms

Top milwaukee circular saw products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Milwaukee M18CCS55-0 Fuel Circular Saw

Milwaukee£186.604.6★391 rev

Milwaukee M18 CCS55 Circular Saw 18.0V without battery or charger 18V color red

Milwaukee£197.454.4★172 rev

5 Inch Cordless Circular Saw for Milwaukee M18 18V Battery(No Battery) Brushless Motor 0-45 Cutting Angle Max Cutting Depth 1.6(90) 0.83(45) Idea for Wood Plastic Soft Metal

Kistrba£49.193.5★6 rev

6 Inch Cordless Circular Saw Compatible with Milwaukee M18 6200 RPM Brushless Circular Saws with 2 Blades 150mm Cutting Depth 50mm 0-45 Bevel for Wood Plastic Tile Cut (Red for Milwaukee)

JOJOCY£54.130.0★0 rev

6 Inch Cordless Circular Saw for Milwaukee M18 18V Battery(No Battery) Brushless Motor 0-45 Cutting Angle Max Cutting Depth 1.9(90) 1.26(45) Idea for Wood Plastic Soft Metal

Kistrba£56.573.5★6 rev

Newest

by launch date

6 Inch Cordless Circular Saw Compatible with Milwaukee M18 6200 RPM Brushless Circular Saws with 2 Blades 150mm Cutting Depth 50mm 0-45 Bevel for Wood Plastic Tile Cut (Red for Milwaukee)

JOJOCY£54.130 rev

3mo ago

6 Cordless Circular Saw Compatible with Milwaukee 18V Battery (No Battery) 6200RPM Brushless Circular Saw with 2Pcs 24 Teeth Saw Blades Max Cutting Depth 1.3(45) 1.97(90) for Wood PVC

cimsfcor£69.181 rev

3mo ago

5 Inch Cordless Circular Saw for Milwaukee M18 18V Battery(No Battery) Brushless Motor 0-45 Cutting Angle Max Cutting Depth 1.6(90) 0.83(45) Idea for Wood Plastic Soft Metal

Kistrba£49.196 rev

6mo ago

6 Inch Cordless Circular Saw for Milwaukee M18 18V Battery(No Battery) Brushless Motor 0-45 Cutting Angle Max Cutting Depth 1.9(90) 1.26(45) Idea for Wood Plastic Soft Metal

Kistrba£56.576 rev

6mo ago

Reciprocating Saw Compatible with Milwaukee M18 18V Battery 3000 RPM Brushless Electric Recip Saw with 8 Reciprocating Saw Blades Cutting for Metal Wood Plastic Tree Cutting

JOJOCY£43.3711 rev

7mo ago

What buyers say about milwaukee circular saw

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Value for money”

Ease Of Use16%

“Very handy as its quite a bit more compact too”

Strength10%

“Powerful”

Battery Life7%

“battery lasted all day without needing to be charged on a 4A Milwaukee battery with plenty of power”

Quality-Overall6%

“Seems well built”

Size-Overall4%

“Perfect size quick delivery cuts well”

Maintenance And Repair4%

“kept one for spares as they were really handy then the first one fell apart so I started using the new one”

Instructions/User Manual/Troubleshooting4%

“Love it laser guide is great”

Weight Light4%

“lightweight even with battery”

Compactness3%

“Very handy as its quite a bit more compact too”

What buyers complain about

Quality-Overall28%

“Not surprisingly it feels a little cheap”

Strength11%

“Baseplate flimsy”

Functionality-Overall11%

“Very little good work”

Durability6%

“I can't comment on it's longevity”

Instructions/User Manual/Troubleshooting6%

“There's nothing in the instructions about the laser of batteries or how to change them”

Ease Of Use6%

“It was quite difficult to get going”

Size-Overall2%

“This is a smaller”

Charging2%

“without battery/charger”

Top return reasons

Functionality-Overall35%

Defective Material/Parts13%

Advertised Vs Actual Product10%

Durability8%

Product Condition6%

Mechanism Issues5%

Strength5%

Battery Life4%

Leak-Proof2%