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Milwaukee Circular Saw

Fail

The top 5 brands take 98% of clicks, so Milwaukee Circular Saw is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£23K/yr36K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
69%top-5 click share · 6 brands · 45 sellers

Flapen Score

Milwaukee Circular Saw against its category

The dotted line is the DIY & Tools average. Past it, Milwaukee Circular Saw is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milwaukee Circular Saw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milwaukee Circular Saw 36K times last year and spent an estimated £23K. The top 5 brands take 98% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
0.6%
Market size, estimated
£23Ka year
Peak month
October1.5× the quietest month
Top search term
milwaukee circular saw21K searches a year

02 · Price

A sale here is worth £107.26.

Listings sell for £107.26 on average, from £43.37 to £236.10. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £107.26 that is £0 to £11K a year per listing.

Average price
£107.26above the $15 to $100 sweet spot
Price range
£43.37–£236.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #129 within Power Tools. It carries 514 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
87%
Out of stock, average day
10.8%
Average rank
#129in Power Tools
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
514per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Milwaukee Circular Saw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

45

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Milwaukee70%
  • Kistrba15%
  • JOJOCY7%
  • BITOON3%
  • TEENO3%
  • cimsfcor2%
  • Open — no brand owns it (0%)

Demand

Milwaukee Circular Saw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Milwaukee Circular Saw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee circular saw21K/yr
  • milwaukee saw14K/yr
  • milwaukee circular saw m18305/yr

Reviews and returns

What reviews say buyers love and hate about Milwaukee Circular Saw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.19

Not surprisingly it feels a little cheap

Reception saw poor quality, Poor quality

Absolute rubbish

Strength11%−0.03

Baseplate flimsy

Functionality-Overall11%−0.04

Very little good work

Durability6%−0.02

I can't comment on it's longevity

Instructions/User Manual/Troubleshooting6%+0.56

There's nothing in the instructions about the laser of batteries or how to change them

Love

Value For Money23%+1.95

Value for money

GREAT VALUE

Worth the money

Ease Of Use16%+0.88

Very handy as its quite a bit more compact too

very easy to use

is straightforward to us

Strength10%−0.03

Powerful

Perfect for what I needed, very powerful

Solid

Battery Life7%+0.33

battery lasted all day without needing to be charged on a 4A Milwaukee battery with plenty of power

Having 2 Batteries is great

The batteries are long lasting before recharging

Quality-Overall6%−0.19

Seems well built

decent quality for the money

Great tool and reasonably priced

Return

1.5% Return rate 13% Fixable by listing

Functionality-Overall35%█▃▇▄▇▆

Very little good work

Defective Material/Parts13%▁▁▂█▂▇
Advertised Vs Actual Product10%▁█▁▁▇▁
Durability8%▁█▆▆▁▁

I can't comment on it's longevity

Product Condition6%█▁▂▅▁▃

FAQ

Common Milwaukee Circular Saw questions

Answered from the same tracked data.