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Miele Filter

Maybe

Buyers convert on 17.5% of searches. But demand is soft, at -22.4% this quarter, so Miele Filter is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£93K/yr45K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
63%top-5 click share · 13 brands · 19 sellers

Flapen Score

Miele Filter against its category

The dotted line is the DIY & Tools average. Past it, Miele Filter is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miele Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miele Filter 45K times last year and spent an estimated £93K. The top 5 brands take 65% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
17.5%
Market size, estimated
£93Ka year
Peak month
January1.5× the quietest month
Top search term
miele filter9K searches a year

02 · Price

A sale here is worth £11.82.

Listings sell for £11.82 on average, from £4.31 to £27.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.82 that is £1K to £3K a year per listing.

Average price
£11.82under the $15 to $100 sweet spot
Price range
£4.31–£27.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #64 within Power Tool Accessories. It carries 662 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
17.0%
Average rank
#64in Power Tool Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Miele Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

29%

  • ORNACH33%
  • isinlive9%
  • TOOLS TREASURE8%
  • 1E8%
  • Spares Crafter7%
  • Spares2go6%

Demand

Miele Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Miele Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miele filter9K/yr
  • miele c3 filter7K/yr
  • miele active air clean 50 filter7K/yr
  • miele filters cat and dog c36K/yr
  • miele hepa filter5K/yr
  • miele filters3K/yr
  • miele hoover filter3K/yr
  • miele cat and dog filter3K/yr
  • miele complete c3 filters3K/yr

Reviews and returns

What reviews say buyers love and hate about Miele Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.13

This product is not worth the money

Waste of money

Not worth the money

Size-Overall14%+1.61

The fit was very tight

Did not fit Miele C series for Cat & Dog

Doesn't fit

Filtration14%−0.13

the main problem was the filter is too dense

The filter would not fit snugly

The filter just keeps popping out

Functionality-Overall13%−0.23

Didn't work

Don't work properly

Totally failed to work

Compatibility-Overall10%0.00

not compatible

Not compatible with C3 cat & dog Miel

Didnt work on my Miele complete c3 cat and dog flex

Love

Size-Overall29%+1.61

Fits our cleaner

Excellent Fit

Great fit, works exactly like the original ones

Quality-Overall23%+2.51

Excellent product

just a solid replacement that works

the build quality feels strong

Filtration13%−0.13

Filter are effective

Great compatible filters

Good filters

Value For Money10%−0.13

Good for price

not too expensive

Good value for money

Compatibility-Overall8%0.00

Compatible

Great compatible filters

Miele compatible filter

Return

1.4% Return rate 44% Fixable by listing

Size-Overall40%▅▅█▆▆█

The fit was very tight

Did not fit Miele C series for Cat & Dog

Doesn't fit

Compatibility-Overall31%█▆▆▅█▆

not compatible

Not compatible with C3 cat & dog Miel

Didnt work on my Miele complete c3 cat and dog flex

Filtration12%▅▄▄█▃▂

the main problem was the filter is too dense

The filter would not fit snugly

The filter just keeps popping out

Functionality-Overall6%▅█▅▄▆▄

Didn't work

Don't work properly

Totally failed to work

Advertised Vs Actual Product4%▄▇▁█▅▅

Amazon should not be listing these parts without due diligence with the supplier

Misleading description and inferior product

FAQ

Common Miele Filter questions

Answered from the same tracked data.