Is midea portasplit profitable to sell on Amazon United Kingdom?

The niche generates £0/yr across 11 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (40/100).

How competitive is the midea portasplit niche?

4 brands and 14 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in midea portasplit?

Top complaints mined from reviews: Noise Level, Size-Overall, Value For Money. The return rate is 2.0%.

What does it cost to enter the midea portasplit niche?

Listings span £58.87–£772.08; the average listing price is £489.92 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.

midea portasplit

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Incredible49.91

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.0%

return rate — above 5% kills the launch gate

Competition

Bad81%

top-5 click share — a locked-up shelf

Price range

Bad£58.87–£772.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£489.92

avg listing price — sweet spot $15–$100

Market size

Bad£0

£0/yr · 73K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, midea portasplit is a £0/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

midea portasplit market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: £49K–£122K; units × avg price
Conversion rate: 0.0%
Avg BSR: #307
Page quality: 0%
Prime: 45%
Sponsored: 82%
Out of stock: 27.3%
Avg brand age: 28 months
Avg seller age: 200 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Midea63%
Generic32%
EF ECOFLOW2%
Temprium2%
Open — no brand owns it (0%)

Top midea portasplit search terms

midea portasplit61K/yr >1,000%0.2% conv.
portasplit7K/yr >1,000%0.3% conv.
portasplit air conditioner5K/yr >1,000%0.0% conv.

All search terms

Top midea portasplit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Midea 4-in-1 Portasplit Air Conditioner with Heat Pump 12000 BTU 3.5kW Only 39dB(A) in Silent Mode Cooling A++/Heating A+ Smart WiFi Control for Rooms up to 42m/105m [Energy Class A++]

Midea£772.084.5★20 rev

18000 BTU Air Conditioner Wall Split Wi Fi 5 In 1 Air Cooler Heater Dehumidifier Air Purifier Fan With Heat Pump Remote Control App Control 5.1 kW A++ Rating Pre Gassed

Generic£648.853.2★13 rev

Midea Universal Bracket of Portasplit

Midea£58.875.0★1 rev

Split Air Conditioner 13000 BTU Room Cooler with Touch Panel Remote Control 24H Timer Top Handle Design for Home Office and Camping - No Assembly Required

Generic£765.941.0★1 rev

Midea 5L Air Cooler 3-in-1 Portable Air Conditioner with Remote Control 3 Speeds & 75 Automatic Oscillation 7H Timer Low Noise - Cooling Tower Fan and Humidification for Home Office Bedroom

Midea£77.984.0★125 rev

Newest

by launch date

Midea Portasplit Mobile Air Conditioning Cooling Only A++ 8000 BTU 2.3 kW for rooms up to 28 m/70 m only 38 dB(A) in silent mode

Midea£747.1777 rev

1mo ago

Midea Universal Bracket of Portasplit

Midea£58.871 rev

2mo ago

Midea 4-in-1 Portasplit Air Conditioner with Heat Pump 12000 BTU 3.5kW Only 39dB(A) in Silent Mode Cooling A++/Heating A+ Smart WiFi Control for Rooms up to 42m/105m [Energy Class A++]

Midea£772.0820 rev

2mo ago

Air Conditioning Unit - 12000 BTU Portable Air Conditioner 4-in-1 Modes & Smart App/Remote Control AC Digital Display Quiet Operation<41dB 24-Hour Timer Covers Up to 218 sq.ft (35)

Temprium£443.91134 rev

6mo ago

Midea Portable Air Cooler with 5L Water Tank 3-Speed Cooling Fan 3 Wind Modes Oscillation Timer & Remote Control Silent & Energy-Saving Fan for Home & Office

Midea£65.1852 rev

6mo ago

What buyers say about midea portasplit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent quality pleased with the product”

Noise Level12%

“as is not noisy”

Value For Money9%

“Worth the money”

Ease Of Use8%

“easy to use”

Assembly/Installation7%

“super easy to set up”

Advertised Vs Actual Product6%

“Just what I needed”

Portability5%

“Portability is another strong point”

Size-Overall3%

“It sits neatly”

Design-Overall3%

“* Attractive, modern design”

Efficiency2%

“Does the job”

What buyers complain about

Noise Level13%

“loud”

Size-Overall11%

“Unfortunately not fit for purpose”

Value For Money7%

“Expensive”

Functionality-Overall5%

“Now it works for 15 minutes, shuts off and starts flashing the snowflake symbol”

Quality-Overall4%

“A premium product with some serious flaws”

Weight Heavy4%

“Just to note that it does weigh 28kg so not ideal if youre wanting to take it up”

Strength2%

“Not very powerful”

Socket/Port/Plug2%

“plug was loose”

Durability2%

“The unit worked for only 2 hours before failing”

Heating2%

“after that hot air comes out”

Top return reasons

Size-Overall22%

Functionality-Overall12%

Noise Level11%

Defective Material/Parts9%

Advertised Vs Actual Product7%

Leak-Proof6%

Quality-Overall5%

Assembly/Installation5%

Weight Heavy3%