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Midea Portasplit

Fail

Shoppers spend an estimated $0 a year here, so Midea Portasplit is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£0/yr73K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
81%top-5 click share · 4 brands · 14 sellers

Flapen Score

Midea Portasplit against its category

The dotted line is the DIY & Tools average. Past it, Midea Portasplit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Midea Portasplit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Midea Portasplit 73K times last year and spent an estimated £0. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
midea portasplit61K searches a year

02 · Price

A sale here is worth £489.92.

Listings sell for £489.92 on average, from £58.87 to £772.08. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £489.92 that is £0 to £49K a year per listing.

Average price
£489.92above the $15 to $100 sweet spot
Price range
£58.87–£772.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£49K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #307 within Nails, Screws & Fasteners. It carries 50 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
45%
Out of stock, average day
27.3%
Average rank
#307in Nails, Screws & Fasteners
Average rating
3.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
50per listing
Listings tracked
11

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Midea Portasplit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • Midea63%
  • Generic32%
  • EF ECOFLOW2%
  • Temprium2%
  • Open — no brand owns it (0%)

Search terms

Top Midea Portasplit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • midea portasplit61K/yr
  • portasplit7K/yr
  • portasplit air conditioner5K/yr

Reviews and returns

What reviews say buyers love and hate about Midea Portasplit

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Noise Level”
2.0%of orders come back
“loud”
A buyer, on “Noise Level”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Midea Portasplit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data