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Midea Portasplit

Fail

Shoppers spend only $0 a year here, so Midea Portasplit is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£0/yr73K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
81%top-5 click share · 4 brands · 14 sellers

Flapen Score

Midea Portasplit against its category

The dotted line is the DIY & Tools average. Past it, Midea Portasplit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Midea Portasplit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Midea Portasplit 73K times last year and spent an estimated £0. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
midea portasplit61K searches a year

02 · Price

A sale here is worth £489.92.

Listings sell for £489.92 on average, from £58.87 to £772.08. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £489.92 that is £0 to £49K a year per listing.

Average price
£489.92above the $15 to $100 sweet spot
Price range
£58.87–£772.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£49K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #307 within Nails, Screws & Fasteners. It carries 50 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
45%
Out of stock, average day
27.3%
Average rank
#307in Nails, Screws & Fasteners
Average rating
3.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
50per listing
Listings tracked
11

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Midea Portasplit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Midea63%
  • Generic32%
  • EF ECOFLOW2%
  • Temprium2%
  • Open — no brand owns it (0%)

Search terms

Top Midea Portasplit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • midea portasplit61K/yr
  • portasplit7K/yr
  • portasplit air conditioner5K/yr

Reviews and returns

What reviews say buyers love and hate about Midea Portasplit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level13%+0.83

loud

its a bit loud

What i dislike is that it's a bit noisy

Size-Overall11%−0.10

Unfortunately not fit for purpose

Its much bigger

Could've been bigger

Value For Money7%+0.51

Expensive

more expensive

Very disappointed considering the price

Functionality-Overall5%−0.16

Now it works for 15 minutes, shuts off and starts flashing the snowflake symbol

None of the settings seem to work

Really didnt do anything

Quality-Overall4%

A premium product with some serious flaws

Definitely NOT anywhere near air con quality -

ABSOLUTE RUBBISH

Love

Quality-Overall12%

Excellent quality pleased with the product

It feels well made

Good quality ducting

Noise Level12%+0.83

as is not noisy

It is quiet and very effective

Noise level acceptable

Value For Money9%+0.51

Worth the money

Great value

Very good for the price

Ease Of Use8%

easy to use

easy to move around

Easy to operate

Assembly/Installation7%+0.81

super easy to set up

Easy to install

* Straightforward setup

Return

2.0% Return rate 35% Fixable by listing

Size-Overall22%▁▁▁▁█▅

Unfortunately not fit for purpose

Its much bigger

Could've been bigger

Functionality-Overall12%▁▁▁▁▁█

Now it works for 15 minutes, shuts off and starts flashing the snowflake symbol

None of the settings seem to work

Really didnt do anything

Noise Level11%▁▁▁▁█▇

loud

its a bit loud

What i dislike is that it's a bit noisy

Defective Material/Parts9%▁▁█▁▂▂
Advertised Vs Actual Product7%▁▁▁▁█▆

FAQ

Common Midea Portasplit questions

Answered from the same tracked data.