Microfibre Roller
FailThe top 5 brands take 97% of clicks, so Microfibre Roller is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £53K/yr71K searches / yr
- 90-day growth
- +21.6%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 49 sellers
Flapen Score
Microfibre Roller against its category
The dotted line is the DIY & Tools average. Past it, Microfibre Roller is stronger. Inside it, weaker.
Market
The Microfibre Roller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microfibre Roller 71K times last year and spent an estimated £53K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +21.6%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £53Ka year
- Top search term
- two fussy blokes rollers17K searches a year
02 · Price
A sale here is worth £11.41.
Listings sell for £11.41 on average, from £5.16 to £32.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.41 that is £1K to £3K a year per listing.
- Average price
- £11.41under the $15 to $100 sweet spot
- Price range
- £5.16–£32.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #139 within Painting Supplies, Tools & Wall Treatments. It carries 257 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 75%
- Out of stock, average day
- 3.7%
- Average rank
- #139in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 257per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Microfibre Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Two Fussy Blokes 4 Inch Microfibre Paint Roller Sleeves 5mm Nap for Smooth Finish Ideal for Water-Based Paint Doors Trim Cabinets & Furniture - Spray-like finish [10 Pack]](https://m.media-amazon.com/images/I/418RwAHllsL.jpg)
Two Fussy Blokes 4 Inch Microfibre Paint Roller Sleeves 5mm Nap for Smooth Finish Ideal for Water-Based Paint Doors Trim Cabinets & Furniture - Spray-like finish [10 Pack]
- Price
- £15.66
- Rating
- 4.7/5
- Reviews
- 593
- Age
- 6y ago

ProDec Advance Painters Shorts for Men & Women Stain-Resistant White Work Utility & Safety Shorts Decorators Short for Men & Women Painters Trousers White Work Short 34 Waist
- Price
- £19.22
- Rating
- 4.3/5
- Reviews
- 752
- Age
- 7y ago
![Two Fussy Blokes 4 inch 100mm Microfibre Mini Paint Roller Sleeves 10mm Nap for Semi-Smooth Surfaces Ideal for Walls Doors Radiators Furniture & Water-Based Paints [10 Pack]](https://m.media-amazon.com/images/I/41FTXJrc3mL.jpg)
Two Fussy Blokes 4 inch 100mm Microfibre Mini Paint Roller Sleeves 10mm Nap for Semi-Smooth Surfaces Ideal for Walls Doors Radiators Furniture & Water-Based Paints [10 Pack]
- Price
- £14.61
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 6y ago

ProDec Advance 11 piece 4 inch Short Pile Microfibre Mini Paint Rollers & Frame for a Smooth Finish with Emulsion Gloss Satin Varnish Woodstain on Interior Walls Ceilings Wood Metal 4
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 13y ago
![Two Fussy Blokes 230mm (9Inch) Microfibre SemiSmooth Paint Roller Sleeve 10mm Nap for WaterBased Paints Ideal for Walls Ceilings MDF Plaster & Emulsions [Single Pack]](https://m.media-amazon.com/images/I/31NUSoiX7jL.jpg)
Two Fussy Blokes 230mm (9Inch) Microfibre SemiSmooth Paint Roller Sleeve 10mm Nap for WaterBased Paints Ideal for Walls Ceilings MDF Plaster & Emulsions [Single Pack]
- Price
- £10.59
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 6y ago
Trending
90-day click momentum
Two Fussy Blokes Microfibre Mini Paint Rollers 50mm (2 Inch) 4 Pack 5mm Nap for Smooth Surfaces Furniture Doors & Trim
- Price
- £10.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Two Fussy Blokes Interior & Exterior Fussy Filla Ready Mixed Filler 200ml 500ml 1L & 4L Fast Drying Easy Sanding No Shrink Multi Surface Wood Plaster Brick Repair Compound (500ml)
- Price
- £32.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

ProDec Advance Painters Shorts for Men & Women Stain-Resistant White Work Utility & Safety Shorts Decorators Short for Men & Women Painters Trousers White Work Short 34 Waist
- Price
- £19.22
- Rating
- 4.3/5
- Reviews
- 752
- Age
- 7y ago

ProDec Advance 9 inch x 1.75 4 piece Twin Medium Pile Microfibre Woven Paint Rollers Cage Frame and Tray Set for Painting with Emulsion Paints on Interior Walls and Ceilings 9
- Price
- £6.81
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 4y ago
![Two Fussy Blokes 230mm (9 Inch) Dacron Paint Roller Sleeve 10mm Nap for Semi-Smooth Surfaces Ideal for Walls Ceilings Water-Based Paints & Emulsions [Single Pack]](https://m.media-amazon.com/images/I/319evUpcSXL.jpg)
Two Fussy Blokes 230mm (9 Inch) Dacron Paint Roller Sleeve 10mm Nap for Semi-Smooth Surfaces Ideal for Walls Ceilings Water-Based Paints & Emulsions [Single Pack]
- Price
- £10.44
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 5y ago
Newest
by launch date
Two Fussy Blokes Microfibre Mini Paint Rollers 50mm (2 Inch) 4 Pack 5mm Nap for Smooth Surfaces Furniture Doors & Trim
- Price
- £10.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Two Fussy Blokes Interior & Exterior Fussy Filla Ready Mixed Filler 200ml 500ml 1L & 4L Fast Drying Easy Sanding No Shrink Multi Surface Wood Plaster Brick Repair Compound (500ml)
- Price
- £32.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

YiBaiBrush Paint Roller Kit 2 Inch Microfiber Paint Roller Covers Small Paint Rollers with Tray and Roller Frame Mini Rollers for Painting Paint Supplies for House Painting
- Price
- £6.66
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 1y ago
![Two Fussy Blokes 305mm (12Inch) Semi-Smooth Microfibre Paint Roller Refill Sleeves Ideal for Emulsion Primer & Ceiling Paint on Plaster Drywall & Rendered Walls [Single]](https://m.media-amazon.com/images/I/31yunjZdLgL.jpg)
Two Fussy Blokes 305mm (12Inch) Semi-Smooth Microfibre Paint Roller Refill Sleeves Ideal for Emulsion Primer & Ceiling Paint on Plaster Drywall & Rendered Walls [Single]
- Price
- £11.54
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

Mister Rui Microfiber Paint Roller Set Small Paint Roller 4 Inch Paint Roller Sleeve Mini Rollers for Wood Painting and Renovating Projects of Small Areas Used with Most Paints and Stains
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 568
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
49
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- Two Fussy Blokes66%
- ProDec Advance24%
- Mister Rui3%
- ProDec2%
- YiBaiBrush2%
- CORAL2%
- Open — no brand owns it (1 brand, 2%)
Demand
Microfibre Roller search demand
Weekly searches over the year. Pick a range.
Search terms
Top Microfibre Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- two fussy blokes rollers17K/yr
- two fussy blokes8K/yr
- prodec13K/yr
- microfibre roller9K/yr
- prodec roller6K/yr
- microfibre paint roller6K/yr
- pro dec5K/yr
- microfibre rollers for painting5K/yr
- microfiber roller3K/yr
Reviews and returns
What reviews say buyers love and hate about Microfibre Roller
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not the cheapest
More expensive than most
Waste of money
Yet to find a brittle in the paint
dont hold paint well
If they had been left the paint would have dripped down the sides
Even after rinsing first roll ceiling was covered in loose lint from roller I had to wipe off
Not so easy to clean paint takes a bit to rinse out
Three to a pack which I thought was good until the first one failed after a short period of use
come loose very quickly
Only negative is the price as I think they are quite expensive however you are paying for the quality
Poor quality rollers
Unfortunately the quality of the mini rollers are poor
Love
Well made and should last for a long time
Top quality roller
GREAT QUALITY
Good for the money
Good value for money
good value for money
Paint quality is great
will be just as good with paint
Happy with the paint brushes
Just as described
Does the job perfectly
Exactly as advertised
cleans up well
Really easy to clean as well
Cleaned up well after use
Return
0.3% Return rate 46% Fixable by listing
not the cheapest
More expensive than most
Waste of money
Only negative is the price as I think they are quite expensive however you are paying for the quality
Poor quality rollers
Unfortunately the quality of the mini rollers are poor
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microfibre Roller questions
Answered from the same tracked data.








