Meter Ruler

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

7.2%

Market size, estimated

£43Ka year

Peak month

February1.4× the quietest month

Top search term

metre ruler13K searches a year

Listings sell for £7.70 on average, from £2.49 to £11.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.70 that is £770 to £2K a year per listing.

Average price

£7.70under the $15 to $100 sweet spot

Price range

£2.49–£11.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£770–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #200 within Hand Tools. It carries 780 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

74%

Out of stock, average day

2.1%

Average rank

#200in Hand Tools

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

780per listing

Listings tracked

27

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months